Around 30 UK marketing agencies have pledged to take part in a 'Save 2021 Sale', cutting their fees and campaigning collectively in a bid to win new work and revive the economy.
Participating agencies have signed up to offer a 33% discount off their first three months' work. They say the move is designed to encourage clients to prepare now for the return to normal trading when vaccination against Covid-19 reaches a level which triggers an unlocking of the economy.
What is being offered?
Led by London Advertising and supported by independent agency network Pimento, the fast-moving campaign is growing rapidly with calls for the rest of the industry to get behind its aims in a show of unity.
As wallets tighten around the country, cautious advertisers are being encouraged to loosen the purse strings with an across the board 33% discount for the first three months of work for all new campaigns.
London Advertising founder Michael Moszynski said: “Marketing agencies are ideally placed to help businesses optimise their share of the ‘Covid-Dividend’ of £100m in unspent disposable income that consumers will be itching to spend once restrictions ease, as well as take advantage of the 67 new trade deals we have in 2021.”
Stephen Knight, founder of Pimento, added: “We want to make a contribution to the revival of the economy and encourage those who have put their marketing plans on hold to get ready now for the release of pent-up demand later in the year. We call on clients to take us up on this offer and other agencies to join us to do their bit.”
- Billed as the industry's 'first-ever January sale', the initiative aims to kick-start Britain's locked down economy by stimulating spending.
To help get this message across, a fully integrated marketing campaign will propagate the 'Save 2021 Sale' message via Ocean Outdoor premium digital sites.
Who is taking part?
In addition to London Advertising and Pimento participating parties include:
- Always be content
- Content 10x
- Front Page
- Gabrielle Shaw Communications
- Growth Animals
- Hot House Digital
- Integrity International Events
- Lead intuition
- Managed Language
- Maple Street Creative
- Radio Trading Desk
- Stand Agency
- Strange Thoughts
- The Wellbeings.London
- Third Foundation
- Walk-in Media