Select Page

Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

Scroll through the latest work from the likes of BBC, DFS, Pepsi and more, then click through to the global Creative Works site and see what stands out.

For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.

To submit work for our Creative Works section, please fill out this online form.

: 'FC Barcelona'

Agency:
Client:
Date: December 2020
FC Barcelona has launched a Christmas campaign to show that despite the fact that we are living in a weird time, the club is a meeting point for its members and fans. 
 
 
Credits:
 
 
Client: FC Barcelona
Marketing Director: Alessio Sarina
Creative Agency: Miller O'Connor
Original idea: Miller O'Connor
Creative Director: Carlota Serra
Copywriters: Flavia Ventura & Carlota Serra
Account Director: Clara Andreu
Graphic design: Alba Moreno
Production Company: Carmel
Art Director: Xavi Lozano
Cinematography: Albert Pons
Producers: Laura Montero & Laura Gonzalez
Editors: Xavi Lozano & Oriol Cid
Colourist: Marc Ibáñez
Tags: Spain
 
 
 
Loading...

: 'No Nasty Surprises '

Agency:
Client:
Date: December 2020
Set up by Richard Curtis, Make My Money Matter is a campaign that demands the trillions of pounds that are invested in UK pensions goes towards building a better world. This Christmas, it has enlisted the help of Jason Isaacs (Lucius Malfoy in Harry Potter) to raise awareness. He plays Guy Burne-Wood - a chief exec of a ficticious company, aptly named Forestry Felling Syndicate (FFS). 
Why? To encourage people to contemplate where they are investing their pensions, which are being used to fund businesses that are destroying natural habitats. 
"I want to thank people like you, for collectively investing hundreds of millions with us. Your pension funds, no matter how piddly, all add up," Burne-Wood says to the camera, against a festive backdrop. "And with all your cash, we've been able to destroy most natural habitat than we ever thought possible." 
The campaign points viewers in the direction of a petition, that urges the pensions industry to commit to Net Zero targets and deforestation free portfolios.
 
 
 
Credits:
 
Tags: UK
 
 
 
Loading...

: 'A Girl And Her Magic Binoculars '

Agency:
Client:
Date: December 2020
Singapore Tourism Board has launched a new film to inspire a spirit of exploration and curiosity among audiences, to encourage the rediscovery of a new side of Singapore.
Using visual effects, the film communicates a magical, whimsical version of Singapore through the eyes of a little girl.
Through her home-made binoculars, the little girl sees a whole new universe coming to life, from floating supertrees at Gardens by the Bay, dancing murals at Kampong Gelam, Tetris blocks floating in Chinatown, playful giant of the National Museum of Singapore, and bobbing cable-cars lining the skies of Sentosa.
The campaign was created by TBWA\Singapore, in collaboration with Argentine director Fernando Livschitz, famous for his surreal visual effects and dream-like films.
‘A Girl And Her Magic Binoculars’ is part of the SingapoRediscovers domestic campaign which launched in July this year.
 
 
Credits:
 
Tags: Singapore, tourism, magic, visual effects
 
 
 
Loading...

: 'A Sofa Calamity'

Agency:
Client:
Date: December 2020
Krow has revealed its latest animated campaign for DFS, created in collaboration with Aardman. Once again, much loved inventor Wallace and his long-suffering dog Gromit get into a tangle, but all is saved with the arrival of a DFS seating solution that is big enough for the both of them, and a handful of wary sheep.
The spot sees Wallace proudly revealing his extendable sofa, a contraption that increases in length to accommodate everyone and even makes tea. But as with many of his inventions, something is not quite right and as the sofa malfunctions, squeezing those seated upon it and eventually chasing them around the living room, it’s Gromit to the rescue as he spots the neighbours getting a calm and simple delivery of a much more suitable piece of furniture from DFS.
This is DFS’s third campaign featuring Wallace & Gromit where the characters’ natural charm and bonkers adventures use humour to tell an engaging story - in this case the message is clear - you don’t have to put up with a sofa that is not right for you - even if you made it yourself.
 
 
Credits:
 
 
Credits
Creative Director - Darryl George, John Mitchell
Art Director - John mitchell
Copywriter - Darryl George
Planning Director - Aileen Ross
Senior Account Director - Felicity Pelly
Agency Producer - Emma Rookledge
Production Company - Aardman Animation
Director - Will Becher
Producer - Nick Miller
Editor - Dominic Pitt
DoP - Sam Morris
Post - Aardman (Paule Quinton,Vlad Ilescu, Jordanne Richards, John Mclaren,
Owen Revell Bram Thweam) + The Mill (Rich Payne / Paul Mosley)
Telecine - The Mill - Thomas Mangham
Animators - Lee Wilton, Jo FEnton, Carmen Bronfield Mason, Darren Thompson,
Sean Gregory, Arnua Godia, Gina Ellison
Aardman build - head of puppets + model making - Kate Anderson + Kevin Wright,
Gary Roberts, Will Harding, Bronny Salter, Gina Ellison
Aardman build - art director + set dressers - Rich Edmunds + Cath Webber, Nicola
Everill, Andy Brown, Hannah Greenhouse, Clare Baker, Lynne Hunter
Aardman production manager - Amy Cattell
Sound Design - Wounded Buffalo + Jungle Studios (Chris Turner)
Tags: UK, DFS, DFS Adverts, krow, mission
 
 
 
Loading...

: 'So Energy'

Agency:
Client:
Date: December 2020
Studio Blackburn brought in Common Industry to deliver a new brand positioning, visual identity and advertising campaign.
The ad campaign is So Energy’s first. It showcases the refreshed rebrand with a focus on simplicity. The new logo and colour palette, and new copywriting reflect a clear, approachable tone of voice.
Studio Blackburn has provided multiple formats including animations for digital out-of-home across London, including the Knightsbridge Underpass, Canary Wharf Two Towers and Holland Park Roundabout.
Credits:
 
 
Creative and design agency: Studio Blackburn
Head of Studio: Paul Blackburn
Brand strategy agency: Common Industry
CEO and Founder: Liam Fay-Fright
Head of Strategy: Simon Robertson
Media agency: Squadron Media
Partner: Tom Lucas
Tags: UK, rebrand, ooh, Content Creation
 
 
 
 
 
 
 
Loading...

: 'Tomorrow Begins Today'

Agency:
Client:
Date: December 2020
'Tomorrow Begins Today’ aims to drive re-appraisal of NatWest, modernising the bank to achieve sustainable growth. 
Inspired by the NatWest Group purpose (to champion potential, helping individuals, families and businesses thrive) ‘Tomorrow Begins Today’ shows how NatWest empowers you to take actions today, so you can achieve your goals for tomorrow sooner. 
Developed by The&Partnership, the campaign shows how taking small, simple steps, right now, like using the NatWest app to set a Savings Goal or track your spending against a budget, can make a positive difference to your financial future. ‘Tomorrow Begins Today’ is an aspirational promise, that NatWest will empower you to get where you want to be, and a rallying cry to stop procrastinating and take action. After all, starting can often be the hardest part, especially when it comes to getting your money in order.
The campaign ‘soft’ launches with radio, digital audio, social and print in December, with media planned by Zenith. The simplified, full-funnel comms plan unifies our motivating proof-points under our Big Idea, ensuring we change minds and behaviours. Further activity, including TVC, OOH and partnership, will follow in Q1 2021. 
Credits:
 
Tags: UK
 
 
 
Loading...

: 'The Chicken'

Agency:
Client:
Date: January 2021
TBWA\Paris has launched with U Shops their first 2021 campaign 'The Chicken', that tries to answer (or not) the question: What came first, the chicken or the egg?
 
 
Credits:
 
 
U Brand: Sandrine Burgat, Laurène de Demandolx, Céline Guérin-Vaney 
TBWA\Paris: Anne Vincent, Matthéo Pressmar, Adrien Marsaud, Meryl Conrad 
Executive Creative Directors: Benjamin Marchal & Faustin Claverie 
Art Director: Sébastien Guinet
Copywriter: Josselin Pacreau
Production: /Else
Directors: Hungry Beards
Dop: Jean Paul Agostini
CEO & Producer \Else: Maxime Boiron 
Production Director: Tristan Voisin
Post-Production: Digital District & \Else
Post-Producers: Dorothée Semezis & Mélanie Bernard
3D: Digital District
Sounds: \Else 
Head of Music and Sounds: Olivier Lefebvre 
Sound Producers: Fanny Mithois & Yann Levasseur
Sound Art Director: Ferdinand Huet 
Sound Engineer & Sound Designer: Alexandre Robieux 
Music composition: Ludovic Bource 
Media Agency: MyMedia 
Tags: France
 
 
 
Loading...

: 'Golden Goobilee'

Agency:
Client:
Date: January 2021
Cadbury is marking the 50th birthday of its iconic Creme Egg with a 'Golden Goobilee' celebrations, as the Easter treat returns to stores nationwide. To mark five delicious decades, Cadbury is celebrating all the playful ways people like to enjoy their Creme Egg with a celebration befitting of this British icon’s milestone birthday. 
Cadbury Creme Egg’s iconic campaigns have been entertaining the nation for the last 50 years. Which is why, last year, Cadbury launched ‘EATertainment,’ in partnership with creative agency Elvis, and put the eating experience back at the heart of its core campaign. This year, EATertainment is back in an all season long birthday celebration for the nation.
The campaign centres around a hero film celebrating the different ways Cadbury Creme Egg fans have enjoyed their favourite Easter treat fors the last 50 years - whether they are a licker, dipper, baker, 'eggspert', or sharer.  This will be supported by social and digital activity including Mondelez UK’s debut on social platform Tik Tok, with assets especially designed to encourage as many people as possible to get involved in the Golden Goobilee birthday celebrations.
 
 
Credits:
 
 
Client - Mondelez
Raphael Capitani, Brand Manager Mondelez
Imogen Davis, Brand Executive, Mondelez
 
Creative Agency - Elvis
Creative Director – Rob Griffiths
Creative Director – James Hudson
Executive Creative Director – Neale Horrigan
Senior Account Director – Keelie Lynch
Account Manager – Sasha Bachir
Managing Director – Caroline Davison
Creative Producer – Joe Revens
Planning Director – Camilla Yates
Tech Lead – Jason Garfield
Motion Designer – Bene Tanser
Senior Designer – Neil Carding
Designer – Beth Stanbridge
 
Media Agency - Carat
PR Agency - Golin
Website & eCRM - Elvis
Tags: UK
 
 
 
Loading...

: 'Backing British Creativity '

Agency:
Client:
Date: January 2021
Set to the classic tack Be My Baby by the Ronettes, the BBC has seized the moment to showcase the range and breadth of content people can expect on iPlayer. 
It uses the famous BBC acronym to capture classic shows, award-winning content and some favourite moments to reflect what the broadcaster means to people.
Peaky Blinders and Fleabag’s Hot Priest feature under the heading Bad Boy Charm, Sherlock and Doctor Who make an appearance alongside the banner of Barely Believable Cliffhangers and Sir David Attenborough features with Backing Better Conservation.
Last year’s huge BBC iPlayer hit Normal People gets a mention (Bringing Back Chains), Blimming Bent Coppers showcases Line of Duty’s Superintendent Ted Hastings and a Walford stalwart features for EastEnders under the moniker Beale’s Beard Crisis.
Others to feature include Strictly champion Bill Bailey, Captain Sir Tom Moore, the cast of Top Gear and Killing Eve’s Villanelle and Eve Polastri.
Kerris Bright, the BBC’s chief customer officer, said: “This is a showcase of the range and breadth of what our audiences love and what the BBC means people across the nations. Whether it’s drama, comedy, the latest news - classic moments, or fresh, new shows - whatever you are into, there is a BBC for all of us.
“The film reflects the diversity of our audience, our talent and our programming and the great value our audiences get from BBC.”
 
 
Credits:
 
Tags: UK
 
 
 
Loading...

: 'Dig in'

Agency:
Client:
Date: January 2021
Pepsi has unveiled 'Dig In', a national rallying call for everyone to support Black restauranteurs and champion Black-owned restaurants with goal to spur $100 million in sales over the next five years. 
Pepsi teased the platform with a new TV ad spot, 'Savor the Sound,' which spotlights four standout Black-owned restaurants through the joy of music and great food. 
 
 
The campaign includes a 'Black Restaurants Deliver program', where Pepsi has rolled out an eight-week, no cost consultancy to help people optimize and builds online ordering and delivery capabilities for their select restaurants. The program will serve 400 restaurants in more than 40 communities over five years.  
Dig In is part of PepsiCo’s $50 million?commitment to supporting Black-owned businesses,?building on announcements including: sponsoring Black Restaurant Week, working with the PepsiCo Foundation and National Urban League to create  the Black Restaurant Accelerator and investing in the Pathways to Black Franchise Ownership program.?? 
Credits:
 
Tags: United States
 
 
 
Loading...

: 'Guinness Draught in a Can'

Agency:
Client:
Date: January 2021
Guinness, one of the world’s most iconic beers is launching its first TV advert in GB for Guinness Draught in can in over a decade. Debuting Monday 14 December, the new advert has been created in response to the increasing demand for Guinness Draught in can and celebrating the joys of Guinness at home.
Building on this momentum ahead of the festive season, the new TV commercial champions the pioneering success of the brand and savouring Guinness at home. This will play a central role within a wider campaign, which also leverages VOD, OOH, Social & Radio touch points.
The campaign includes a 20-second-long hero spot created by agency AMV BBDO with Director Scott Lyon. The advert demonstrates how consumers can still enjoy a perfectly poured Guinness serve at home – and even though Christmas might be a little different this year, your Guinness does not have to be. Premiering with a substantial media investment for the month of December, the advert will be rolled out into the New Year with refreshed messaging to ensure that Guinness Draught in can is kept front of mind.
Credits:
 
Tags: UK, amv bbdo
 
 
 
Loading...

: 'The Street'

Agency:
Client:
Date: January 2021
Home and garden expert Homebase has launched its latest campaign built around the theme ‘Dream Kitchens Made Real’ that will support its new kitchen ranges.
The campaign celebrates the kitchen being at the heart of the home and its multiple uses. This is especially pertinent during this unprecedented year when people have spent much more time at home.
By showcasing a series of everyday yet unique events that happen in households, it aims to encourage customers to be inspired to create a kitchen of their dreams that’s suited to their family’s needs.
It starts with a new TV commercial called ‘The Street’. The 60-second advert stylishly portrays the wonderful, diverse, and sometimes chaotic moments that are enjoyed in our kitchens.
Credits:
 
 
Agency: Atomic
Creatives: Dave Henderson, Guy Bradbury, Matt & Simon Welch
Producer: Raluca Anastasiu
Head of Client Services: Louise Rudaizky
Senior Account Director: Lisa Allen St Hill
Account Director: Dan Taylor
Client: Lindsay Cole
Director: Andrew Gaynord
Prod Co: MindsEye
Producer: Max Yeoman
Executive producer: Debbie Ninnis
Production manager: Lucienne Powell
Production assistant: Reba Gaynor
DoP: Benedict Spence
Production designer: Kate Purdy
Wardrobe stylist: Lucy Fewell
Voiceover: Angel Strawbridge
Tags: UK, retail, Brand / Advertising, Brand Activation, retail brand
 
 
 
 
Loading...