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2020 will forever be remembered as the year of the recipe box – as people across the globe were forced to cook for themselves in the midst of the pandemic.
Reaching the ranks of ‘tech unicorn,’ this year Gusto experienced 70% year-on-year growth, with revenues in the first half of the year alone surpassing the £83m it made in 2019.
To ensure this growth continues in 2021, Gusto has unveiled the latest iteration of its ‘Give it Some’ brand platform, created in collaboration with newly-appointed creative agency, Mother and incumbent agencies, The7stars and Manifest.
Spanning TV, out-of-home, radio, social and online video, Gousto hopes to entice more budding cooks to try out a recipe box.
The creative captures the moving power of cooking, mixing the world of music and food to inspire audiences to get cooking.
The campaign will also be elevated through a partnership with Spotify which uses customer behaviours to match Gousto recipes to music listening habits - the media showcases the full breadth of Gousto’s repertoire of dishes.
“The power of Gousto’s tech paired with the creativity of our talented chefs means we’re able to offer unrivaled choice for our customers, tailoring our menu recommendations based on taste preferences," Gousto’s vice-president of brand, Anna Greene explains. “This campaign uses the language of music to bring the experience to life - whatever your taste, we’ve got something for you.”