Want to effectively maximize your TV ad spending power in 2021? At the final Ad Age Publisher’s Panel of the year, Empower CEO Jim Price and Cadent CEO Nick Troiano offered key steps marketers can take to fully understand video audiences as well as the customer journey through TV today.
Recent Posts
- Peloton faces safety concerns and holding companies feel the pressure: Monday Wake-Up Call
- Agency holding companies feel the pressure as earnings reports creep closer
- Expedia banks on biggest campaign in years and user experience overhaul to spur travel rebound
- Watch live at 12:30 p.m. EDT: NCM’s chief revenue officer on the state of movie-theater advertising
- TBWA\Media Arts Labs names Amanda Fève global chief strategy officer