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Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

It’s the most wonderful time of the year again, but this year is set to be a little different. After what has been a challenging time for everyone, many brands have shied away from their usual festive offerings, opting instead to work alongside charities in the hope of raising funds for valuable causes.

With spots from the likes of The Body Shop, John Lewis, Papa John’s and more, you can scroll down to see a selection of this year’s ads that are looking to do some good.

For project information, including creative credits, click on the project to expand to full screen, and click on the stars to vote for your favourite.

To submit work for our Creative Works section, please fill out this online form.

Great Ormond Street Hospital: ‘Home For Christmas’

Great Ormond Street Hospital Children’s Charity has brought out an animated film to bring to life the journey patients make from hospital to home at Christmas.

The film features a patient named Mia and her sister Amy who were treated at the hospital years apart for the same rare condition, chronic demyelinating polyneuropathy (CIDP). Mia was just three-weeks-old when she was admitted to the hospital with the rare neurological condition, returning home just in time to meet her big sister on Christmas Eve.

: 'Home For Christmas'

Agency:
Client:
Date: November 2020
Great Ormond Street Hospital Children’s Charity (GOSH Charity) has launched a special animated film to bring to life the journey patients make from hospital to home at Christmas.
The film features Great Ormond Street Hospital (GOSH) patient Mia, who was specially animated alongside her sister Amy. Both sisters were treated at the hospital years apart for the same rare condition, chronic demyelinating polyneuropathy (CIDP). Mia was just three weeks old when she was admitted to GOSH with the rare neurological condition, returning home just in time to meet her big sister on Christmas Eve.
The film is part of GOSH Charity’s ‘Home For Christmas’ campaign. Teams at GOSH work round the clock to ensure seriously ill children have the best chance of getting home to their families for Christmas. For those children who need to stay in for treatment over the festive season, staff go above and beyond to make the hospital feel like a ‘home from home’.
 
 
 
Credits:
 
 
 
Client: GOSH Charity
Brand: GOSH Charity
Project/Campaign name: Home for Christmas
First Air Date: November 17 th 2020
Client:
Deputy Director (Brand & Content – Hospital and Charity) - Nick Radmore
Digital Content Manager - Charlotte Young
Brand Manager - Miranda Williams
Head of Digital Engagement - Dave O’Carroll
Filmmaker and Photographer - John Stead
Senior Innovator - Oliver Field
Senior Business Development Executive - Amy Perkins
Creative Agency: adam&eveDDB
Chief Creative Officer: Richard Brim
Executive Creative Director/s: Mike Sutherland and Ant Nelson
Creative: Simone Warme and Jeppe Vidstrup
Agency producer/s:
TV/Online: Nikki Cramphorn
Print/Digital/OOH: Chris Battye
Joint CEO: Mat Goff
Managing Partner: Charlotte Wolfenden
Executive Strategy Director – Nick Hirst
Planner/s: Stuart Williams, John Blight
Business Director/s: Jo Lorimer
Account Director/s: Bea Kenyon-Jones
Account Manager/s: Dorothy Tang
Project Manager: Lara Harper, Clare Dimmock
Senior Paralegal: Trine Odin
Business Affairs: Gemma Davies
King Henry Design:
Designer: Paul Knowles
Design Studio Manager: Rob Wallis
Senior Creative Artworker/Deputy Studio Manager: Dave Callow
King Henry Retouch:
Studio Manager: Dan Sandles
Retouch: Gemma Lawton
Gutenberg:
Studio Manager: Marc Dolby
Artworkers: Tony Hutton & Jonny Young
Gutenberg Digital:
Studio Manager: Richard Bryne
Digital Designer: Simon Wright
Media agency: Hearts & Science
Media planner/s:
Production company: Partizan Films
Executive Producer: Duncan Gaman
Producer: Leo Green
Director: Marlies Van Der Wel
Animators: Marlies Van Der Wel, Manuel Ferrari, Taco Potma
Illustration & Design: Marlies Van Der Wel
Background Illustration: Freek Verhagen
UGC Post Production: Untold Studios
Post Producer : Ian Berry
Cain & Abel – James Ireland
Sound Design & Mix : James Utting – Factory
Audio Producer – Lucy Spong
Soundtrack Name and Composer: Home Sweet Home – Pieter de Graaf
Tags: UK, adam&eve/DDB, Great Ormond Street Hospital
 
 
 
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The Big Issue: ‘Remember Me?’

The Big Issue launched its first-ever Christmas Appeal film this year in order to help raise awareness of the need for support for its network of magazine vendors, who are facing an unprecedented period of hardship this winter.

The film features the fond recollections that Big Issue vendor Martin McKenzie has of his customers before the pandemic, and contrasts them with the far emptier streets that he faces when out selling the magazine in present times.

It also features a voiceover from Christopher Eccleston, a long-term supporter of the organisation who first appeared on the cover of the magazine in 1996 and who was recently appointed a Big Issue Brand Ambassador.

: 'Remember Me?'

Agency:
Client:
Date: December 2020
The Big Issue has launched its first ever Christmas Appeal film to help raise awareness of the need for support for its network of magazine vendors who are facing an unprecedented period of hardship this winter.
The film features the fond recollections of Big issue vendor Martin McKenzie has of his customers before the pandemic and contrasts it with the far emptier streets that he faces when out selling the magazine in present times.
It also features a voiceover from Christopher Eccleston, who is a long-term supporter of the organisation, having first appeared on the cover of the magazine in 1996, and who was recently appointed a Big Issue Brand Ambassador.
Credits:
 
 
 
Client: The Big Issue
CEO - Paul Cheal
Group Executive Director – Lara McCullagh
Group Marketing & Communications Director – Zoe Hayward & Iain Morrison
Head of Communications – Ruth Law
Group Head of Marketing – Nashitha Suren
Marketing and Communications Executive – Vicky Major
Agency : FCB Inferno Senior Account Director – Hannah Thorn
Strategy – Imogen Armstrong Creative Directors – Jess Giles & Austin Hamilton
Creatives – Francesca Ferracini & Alice Teruzzi
Production: FCB Inferno
Director & Editor – Alvaro Ramirez
Producer – Livvy Tidd
Camera Operator – Andy Muir
AC – Kitt Sullivan
Runners – Will Akbar / Joseph Sy
Casting – Mad Dog 2020
Photographer – Louise Haywood –Schiefer
Post-Production
Sound – No.8 London
Grade - No.8 London
Flame - Ewanme
Tags: UK
 
Video of "Remember Me?" - Big Issue vendor joined by Christopher Eccleston for Christmas appeal
 
 
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NHS: ‘The Gift’

This year’s NHS Christmas campaign, ‘The Gift’, shows that even Santa is in awe of the amazing NHS staff and volunteers working tirelessly to keep us safe.

Created by Iris in partnership with major brands such as Starbucks, Marmite, Kindred and Batiste, the work aims to help raise more vital funds for the NHS Charities Together Covid Appeal.

: 'The Gift'

Agency:
Client:
Date: December 2020
NHS' latest Christmas campaign, ‘The Gift’, shows that even Santa is in awe of the amazing NHS staff and volunteers working tirelessly to keep us safe.
Created by Iris in partnership with major brands such as Starbucks, Marmite, Kindred and Batiste, the work aims to help raise more vital funds for the NHS Charities Together Covid Appeal.
The film was created by Iris and directed by Sweetshop’s Nicolas Jack Davies, the same production team who created Starbucks ‘What’s Your Name’ campaign released earlier this year as part of Channel 4’s Diversity award. Real NHS professionals were invited to star in the film, as well as advise on aspects of the script. The timeframe from Iris’ original idea to final production was just 4 weeks, the final film was shot via remote Zoom.
British singer songwriter, Birdy, recorded an exclusive version of her 2011 track ‘People help the people’ especially for the campaign. The song was performed and recorded acoustically on her piano at home during lockdown.
Credits:
 
 
 
Client: Ellie Orten, CEO, NHS Charities Together
Lead strategic and creative agency: Iris
Global ECD: Grant Hunter
Creative Director: Daryl Corps
Creatives: Filipa Mauricio & Michael Boszko
Executive Producer: Michael Hanney
Group Account Director: Vicky Marlow
Design: Lolly Morris and Darren Mael
Production Company: Sweetshop
Director: Nicolas Jack Davies
Executive Producer: Morgan Whitlock & Justin Edmund-White
Producer: Jessica Wylie
Production Manager: Manuela Sanchiz Garin
Music: Birdy
Music Supervisor: Theodore Music
Editor: Billy Mead @ Ten Three
Assistant Editor: Dave Robinson @ Ten Three
Colourist: Simone Grattarola @ Time Based Arts
VFX: No.8
Sound: Sam Robson @ No.8
Tags: UK, Christmas 2020
 
Video of The Gift - NHS Charities Together
 
 
 
 
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Marks and Spencer: ‘M&S Christmas Food’

In a year when charity funding has declined almost 25%, this Christmas M&S Food has announced it will donate £2m to good causes, saying it’s not a year for ’Christmas advertising fairytales’.

Central to this, M&S Food is shining a light on a number of important charities, partnering with nine world-famous actors who have added their unmistakable voices to nine brand new Christmas food ads, shot in its signature ’food porn’ style.

The star-studded voiceover cast, which includes Tom Hardy, Olivia Colman, Helen Mirren and Chiwetel Ejiofor, have all selected charities close to their hearts to which M&S Food will make a donation on their behalf.

And M&S is doing the same for customers. Every time a customer signs up to its sparks loyalty scheme shops at M&S in-store or online at M&S.com, it will donate to their selected charity, from a range of 35 different causes.

M&S Food will also donate an additional £1m across a diverse range of charities including Shelter, Together for Short Lives and the 35 Sparks charities that M&S supports. Through Sparks, M&S has donated £7.3m since 2015.

: 'This is M&S Christmas Food '

Agency:
Client:
Date: November 2020
Harking back to Marks and Spencer's (M&S) food porn days, this isn't just any Christmas ad, this is an M&S Christmas Food ad, where the viewer is left a dribbling mess.
Pushing its Christmas range ahead of its critical sales period, M&S has teamed up with nine beloved celebs: Olivia Coleman, Chiwetel Ejiofor, Eddie Redmayne, Gillian Anderson, Dame Helen Mirren, Jeremy Irons, Dame Julie Walters, Naomie Harris, and Tom Hardy, who will each voice a different food porn ad.
Created by Grey London, M&S will release one ad per week on the run-up to the Christmas period. Like John Lewis, M&S has put charity fundraising at the heart of its campaign, pledging two million pounds to charities handpicked by the nine celebs.
The first spot, which goes live today (6 November), is voice by Coleman and sees the Oscar-winner smoothly talk the viewer through M&S' glittering 'Light Globe Gin Liqueur', its tantalising chocolate panettone, its collection of mini beef and porcini Yorkshire puds and its sliced smoked salmon. Her choice of charities are Anthony Nolan, Back Up, and Tender Education & Arts.
Credits:
 
Tags: UK
 
 
 
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Walkers: ‘A Sausage CaRoll’

Walkers Crisps’ Christmas offering stars YouTuber and Christmas No.1 holder, LadBaby, with supporting roles from East 17’s Tony Mortimer, Walking in the Air singer Aled Jones and Walkers mainstay Gary Lineker.

In the spot, the gang performs a medley of Christmas carols with lyrics adapted to herald the arrival of Walkers’ new sausage roll flavoured crisps.

The ad was created in partnership with The Trussell Trust, a charity that supports food banks across the UK. The crisp brand has pledged to help LadBaby raise more money than ever in its name this Christmas. Walkers had already pledged £1m to The Trussell Trust earlier this year, as the charity needs more support than ever due to the ongoing effects of the pandemic.

: 'A Sausage CaRoll'

Agency:
Client:
Date: November 2020
This Christmas, YouTuber LadBaby along with some special guests are spreading the word about the power of sausage rolls - the brand new crisp flavour from Walkers.
The brand has created the flavour in partnership with The Trussell Trust, which supports a network of foodbanks across the UK.
Credits:
 
Tags: UK
 
 
 
 
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Boots: ‘What the World Needs Now’

Boots has launched its Christmas campaign, centred around acts of kindness, care and great value for all. Boots ‘What the World Needs Now’ campaign recognises that it has been a year like no other and acts of care and kindness are what is needed most.

To help, Boots will provide hygiene essentials to some of the millions of people in the UK living in hygiene poverty, with a donation of £1m worth of products to The Hygiene Bank. Boots is also inviting customers to donate hygiene items to support those most in need this Christmas.

: 'What the World Needs Now'

Agency:
Client:
Date: November 2020
Boots has launched its Christmas campaign, centred around acts of kindness, care and great value for all.  Boots ‘What the World Needs Now’ campaign recognises that it has been a year like no other and acts of care and kindness are what is needed most.  
To help, Boots will provide hygiene essentials to some of the millions of people in the UK living in hygiene poverty, with a donation of £1m worth of products to The Hygiene Bank.  Boots is also inviting customers to donate hygiene items to support those most in need this Christmas.
Much needed essential items including soap, shampoo, toothbrushes, deodorant, shaving equipment, nappies and period products can be dropped off in the bright yellow Hygiene Bank boxes in 245 Boots stores across the country.  People can donate hygiene essentials in store or donate £5 directly to The Hygiene Bank by texting BASICS to 70085. As an essential retailer, Boots remains open throughout the current national lockdown.
The marketing campaign also reflects the financial challenges faced by many this Christmas. To help people up and down the country, more than half the gifting range at Boots is priced at £10 or under and £5 gifts have been increased by 75%.  Black Friday will also extend to run throughout November with huge discounts across many products.
Boots will be providing inspiration and market-beating offers throughout the Christmas period through a series of formats including two TVCs. First party data will also allow Boots to tap into formats including Dynamic Creative Optimisation as well as online publishing, paid social, AV, radio & reactive press.
The soundtrack to the campaign is a contemporary re-recording of the classic track ‘What the World Needs Now’, sung by British artist Rachel Chinouriri. The film was created with partner agency WPP, and shot by director Silence Aitken-Till. 
Credits:
 
 
CCO – Dede Laurentino
CECD – Jules Chalkley
Creative Director – Nicola Wood
Creative Director – Andy Forrest
Creative – Emma Parkinson
Creative – Solomon Bednall-Greaves
WPP Client Lead – Fiona Gordon
Commercial Director – Stephen Watts
Client Partner – Rebecca Dennis
Client Partner – Georgie Ely
Senior Account Director: Integrated – Michele Lardner
Senior Account Director: Loyalty – Susan Kalamchi
Account Director – Julia Pensabene
Account Director Health & Beauty – Rachel Cramond
Senior Account Manager Health & Beauty – Rachael Cowell
Account Manager – Piers Brown
Account Manager Loyalty – Millie Dann
Head of Planning – Nicole Frost
Senior Strategist – Charlotte Walters
Customer Experience Strategy Director – Alex Newman
Customer Experience Senior Strategist – Anastasia Besson
Creative Social Strategist – Thomas Wigley
Group Programme Director – Louise Hawthornthwaite
Programme Director – Cat Hainsworth
Programme Director Loyalty – Mark Prudence
Head of PR & Influence – Matt Buchanan
Creative Director PR – Andrew Soar
Client Partner PR – Anna Carter
Business Director PR – Danni Daly
Design ECD – Dave Towers
Lead Designer – Joe Glover
Design – Monica Ferreira
Head of Moving Image – James Brook-Partridge
Executive Producer – Sally Lipsius
Producer – Sunny Sahota
Business Affairs Manager – Hannah Newton
Production Director Gift Guide – Mel Clarke
Business Affairs Manager – Hannah Newton
 
Media
Managing Partner - Rachel Peace
Business Director - Arabella Blaikie
Associate Director - Johanna Gallant
Account Manager - Sophie Sweetland
Paid Social Manager - Eleanor Winstone
Digital Director – Amy Lawrence
Digital Associate Director - Louise Goodbourn
 
Client
Marketing Director – Helen Normoyle
Director of Brand and Communications – Melanie Widdowson
Director of Communications and CSR – Lucy Reynolds
Chief Product Owner Christmas– Fay Shannon
Chief Product Owner Value – Laura Gooday
Marketing Manager – Joseph Cunningham
Marketing Manager CSR – Charlotte Astley
 
Song & Sound
Production Company – Bacchus Creative Entertainment
Artist – Rachel Chinouriri
 
Launch Film
Production Company: Curate Films
Director – Silence Aitken-Till
DoP – Rik Burnell
Producer – Madeleine Sanderson 
Production Assistant – Sophia Nagar 
 
Post Production: Absolute Post
Executive Producer – Sally Heath
Production Assistant – Ava Millard
Colourist – Juliette Wileman
Flame Artist – Scott Simmonds
 
Animation: Blind Pig
Christine Peters
Sean Cooper
Niall High
Will Smith
Tags: UK, boots
 
 
 
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Papa John’s: ‘Giving More This Christmas’

In an effort to raise awareness and support two of the most prevalent issues the UK is currently facing – hunger and homelessness – Papa John’s launched its ‘Giving More This Christmas’ campaign, which sees the pizza delivery chain donating a chunk of its creative and marketing budgets to Crisis and the Trussell Trust.

To put the money, which would have otherwise been spent on creative designs and production costs, to better use, Papa John’s instead enlisted help from internal staff to design and create the assets for its Christmas 2020 campaign.

From limited-edition pizza boxes to the creation of its TV advert, the assets include simple hand-drawn and festive illustrations from the Papa John’s team, all printed in black in order for the brand to give more back.

The advert is set to the popular Christmas song, Deck the Halls, and features a simple creative concept, including pizza boxes decorated with marker pens.

: 'Giving More This Christmas'

Agency:
Client:
Date: November 2020
In an effort to raise awareness and support two of the most prevalent issues the UK is currently facing, hunger and homelessness, Papa John’s is launching its ‘Giving more this Christmas’ campaign, which sees the pizza delivery chain donating a chunk of their creative and marketing budgets to Crisis and the Trussell Trust.
To put the money which would have otherwise been spent on creative designs and production costs to better use, Papa John’s instead, enlisted help from internal staff to design and create the assets for its Christmas 2020 campaign. 
Credits:
 
Tags: UK
 
 
 
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John Lewis: ‘Give A Little Love’

Inspired by the response of the British public to the pandemic during the first wave and the ‘acts of kindness‘ that emerged from communities, for this year’s campaign John Lewis and Waitrose have come up with a pandemic theme of kindness and giving to charity, rather than giving presents – which dovetails with its new five-year purpose-led strategy.

Through ‘Give a Little Love‘, the partnership aims to raise £4m for the two charities, boosting FareShare‘s efforts to support those facing food poverty and Home-Start‘s initiatives for parents who need support. A further fund of £1m has been created to bring the charity partnership to life in-store.

The broad campaign is complemented by a two-minute spot created by long-term advertising agency partner Adam&eveDDB, which features nine different vignettes created by eight different artists, offering support to the creative industries that have struggled at the hands of the pandemic.

: 'Give a Little Love'

Agency:
Client:
Date: November 2020
Inspired by the response of the British public to the pandemic during the first wave and the ‘acts of kindness‘ that emerged from communities, for this year's campaign John Lewis and Waitrose have come up with a pandemic theme of kindness and giving to charity, rather than giving presents, which dovetails with its new five-year purpose-led strategy. 
Through ‘Give a Little Love‘ John Lewis and Waitrose aim to raise £4m for the two charities, boosting FareShare‘s efforts to support those facing food poverty and Home-Start‘s initiatives for parents who need support. A further fund of £1m has been created to bring the charity partnership to life in-store.
Despite the campaign breadth this year, fans can rest assured that it has been complemented by a two-minute spot, created by long-term advertising agency partner Adam&eveDDB, which features nine different vignettes created by eight different artists, offering support to the creative industries that have struggled at the hands of the pandemic.
Taking an approach similar to Bodyform’s recent ‘Womb Stories’ campaign, ‘Give a Little Love’ is a celebration of different forms of moving art, from animation and claymation to CGI and cinematography.
The scenes are connected to create a long chain of giving, as each film passes the campaign’s heart emblem on to the next part of the film, with each storyline illustrating how acts of kindness, large and small, can multiply and positively impact the world in which we live as we pass them on to others.
Credits:
 
Tags: UK
 
 
 
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The Body Shop and Channel 4: ‘Unseen Kingdoms’

Marking its first-ever Christmas TV campaign, The Body Shop has teamed up with Channel 4 to illuminate the issue of female homelessness in the UK through the medium of spoken poetry.

’Unseen Kingdom’ shines a light on a hidden world all around us of 110,000 young people who exist in the background shadows of daily life, according to 2019 research by Centrepoint.

Showcasing the talent of spoken-word artist Rasheeda Page-Muir, the campaign gives life to this statistic by communicating individual tales of survival such as the story of Jamie who became homeless in her late teens but is now a dancer.

: 'Unseen Kingdoms'

Agency:
Client:
Date: November 2020
Channel 4 and The Body Shop have embarked on an exclusive partnership that aims to shine a light on UK female homelessness. The campaign tells the stories of young women through spoken-word poetry, combining Channel 4’s linear, digital and social channels.
The Body Shop’s first-ever Christmas TV campaign will debut simultaneously across Channel 4 and E4 with a 60-second ad airing on 20 November. For the first time, the partnership includes a branded entertainment series from 4Studio – Channel 4’s in-house digital content studio, which provides the creative for the ad campaign and launches across the broadcaster’s YouTube, Facebook and Instagram accounts. 
The TV campaign is a bespoke edit created from the two-part Channel 4 social series, both titled Unseen Kingdoms – delivering synergy across the partnership. Each highlights The Body Shop’s Christmas charity partnership with End Youth Homelessness – a UK-wide movement of local charities that have joined forces to tackle youth homelessness.
Unseen Kingdoms is produced by TCO London. The social series was commissioned by 4Studio Commissioner Laura Marks, working closely with 4Studio’s Commercial Lead Matt Ford and the specialist commercial team. The partnership with The Body Shop was managed by Craft Media London, the brand’s strategic communications agency.  4Sales brokered the deal with ePerformance who are responsible for The Body Shop’s TV planning and media buying.
Credits:
 
 
Production Company: TCO London
Creative Director - Andrea Kurland, Head of Editorial, TCO London
Head of Partnerships - Sarah O’Kane, TCO London
Directors - Andrea Kurland and Daisy May-Hudson
Producer - Josh Hillman, Senior Producer, TCO London
Production Manager - Helen Morley
DOP - Simona Susnea
Editor - Hendrik Faller, Head of Film, TCO London
Tags: UK
 
 
 
 
 
 
 
 
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