Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.
It’s the most wonderful time of the year again, but this year is set to be a little different. After what has been a challenging time for everyone, many brands have shied away from their usual festive offerings, opting instead to work alongside charities in the hope of raising funds for valuable causes.
With spots from the likes of The Body Shop, John Lewis, Papa John’s and more, you can scroll down to see a selection of this year’s ads that are looking to do some good.
For project information, including creative credits, click on the project to expand to full screen, and click on the stars to vote for your favourite.
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Great Ormond Street Hospital: ‘Home For Christmas’
Great Ormond Street Hospital Children’s Charity has brought out an animated film to bring to life the journey patients make from hospital to home at Christmas.
The film features a patient named Mia and her sister Amy who were treated at the hospital years apart for the same rare condition, chronic demyelinating polyneuropathy (CIDP). Mia was just three-weeks-old when she was admitted to the hospital with the rare neurological condition, returning home just in time to meet her big sister on Christmas Eve.
: 'Home For Christmas'
Brand: GOSH Charity
Project/Campaign name: Home for Christmas
First Air Date: November 17 th 2020
Deputy Director (Brand & Content – Hospital and Charity) - Nick Radmore
Digital Content Manager - Charlotte Young
Brand Manager - Miranda Williams
Head of Digital Engagement - Dave O’Carroll
Filmmaker and Photographer - John Stead
Senior Innovator - Oliver Field
Senior Business Development Executive - Amy Perkins
Creative Agency: adam&eveDDB
Chief Creative Officer: Richard Brim
Executive Creative Director/s: Mike Sutherland and Ant Nelson
Creative: Simone Warme and Jeppe Vidstrup
TV/Online: Nikki Cramphorn
Print/Digital/OOH: Chris Battye
Joint CEO: Mat Goff
Managing Partner: Charlotte Wolfenden
Executive Strategy Director – Nick Hirst
Planner/s: Stuart Williams, John Blight
Business Director/s: Jo Lorimer
Account Director/s: Bea Kenyon-Jones
Account Manager/s: Dorothy Tang
Project Manager: Lara Harper, Clare Dimmock
Senior Paralegal: Trine Odin
Business Affairs: Gemma Davies
King Henry Design:
Designer: Paul Knowles
Design Studio Manager: Rob Wallis
Senior Creative Artworker/Deputy Studio Manager: Dave Callow
King Henry Retouch:
Studio Manager: Dan Sandles
Retouch: Gemma Lawton
Studio Manager: Marc Dolby
Artworkers: Tony Hutton & Jonny Young
Studio Manager: Richard Bryne
Media agency: Hearts & Science
Production company: Partizan Films
Executive Producer: Duncan Gaman
Producer: Leo Green
Director: Marlies Van Der Wel
Animators: Marlies Van Der Wel, Manuel Ferrari, Taco Potma
Illustration & Design: Marlies Van Der Wel
Background Illustration: Freek Verhagen
UGC Post Production: Untold Studios
Post Producer : Ian Berry
Cain & Abel – James Ireland
Sound Design & Mix : James Utting – Factory
Audio Producer – Lucy Spong
Soundtrack Name and Composer: Home Sweet Home – Pieter de Graaf
The Big Issue: ‘Remember Me?’
The Big Issue launched its first-ever Christmas Appeal film this year in order to help raise awareness of the need for support for its network of magazine vendors, who are facing an unprecedented period of hardship this winter.
The film features the fond recollections that Big Issue vendor Martin McKenzie has of his customers before the pandemic, and contrasts them with the far emptier streets that he faces when out selling the magazine in present times.
It also features a voiceover from Christopher Eccleston, a long-term supporter of the organisation who first appeared on the cover of the magazine in 1996 and who was recently appointed a Big Issue Brand Ambassador.
: 'Remember Me?'
NHS: ‘The Gift’
This year’s NHS Christmas campaign, ‘The Gift’, shows that even Santa is in awe of the amazing NHS staff and volunteers working tirelessly to keep us safe.
Created by Iris in partnership with major brands such as Starbucks, Marmite, Kindred and Batiste, the work aims to help raise more vital funds for the NHS Charities Together Covid Appeal.
: 'The Gift'
Marks and Spencer: ‘M&S Christmas Food’
In a year when charity funding has declined almost 25%, this Christmas M&S Food has announced it will donate £2m to good causes, saying it’s not a year for ’Christmas advertising fairytales’.
Central to this, M&S Food is shining a light on a number of important charities, partnering with nine world-famous actors who have added their unmistakable voices to nine brand new Christmas food ads, shot in its signature ’food porn’ style.
The star-studded voiceover cast, which includes Tom Hardy, Olivia Colman, Helen Mirren and Chiwetel Ejiofor, have all selected charities close to their hearts to which M&S Food will make a donation on their behalf.
And M&S is doing the same for customers. Every time a customer signs up to its sparks loyalty scheme shops at M&S in-store or online at M&S.com, it will donate to their selected charity, from a range of 35 different causes.
M&S Food will also donate an additional £1m across a diverse range of charities including Shelter, Together for Short Lives and the 35 Sparks charities that M&S supports. Through Sparks, M&S has donated £7.3m since 2015.
: 'This is M&S Christmas Food '
Walkers: ‘A Sausage CaRoll’
Walkers Crisps’ Christmas offering stars YouTuber and Christmas No.1 holder, LadBaby, with supporting roles from East 17’s Tony Mortimer, Walking in the Air singer Aled Jones and Walkers mainstay Gary Lineker.
In the spot, the gang performs a medley of Christmas carols with lyrics adapted to herald the arrival of Walkers’ new sausage roll flavoured crisps.
The ad was created in partnership with The Trussell Trust, a charity that supports food banks across the UK. The crisp brand has pledged to help LadBaby raise more money than ever in its name this Christmas. Walkers had already pledged £1m to The Trussell Trust earlier this year, as the charity needs more support than ever due to the ongoing effects of the pandemic.
: 'A Sausage CaRoll'
Boots: ‘What the World Needs Now’
Boots has launched its Christmas campaign, centred around acts of kindness, care and great value for all. Boots ‘What the World Needs Now’ campaign recognises that it has been a year like no other and acts of care and kindness are what is needed most.
To help, Boots will provide hygiene essentials to some of the millions of people in the UK living in hygiene poverty, with a donation of £1m worth of products to The Hygiene Bank. Boots is also inviting customers to donate hygiene items to support those most in need this Christmas.
: 'What the World Needs Now'
CECD – Jules Chalkley
Creative Director – Nicola Wood
Creative Director – Andy Forrest
Creative – Emma Parkinson
Creative – Solomon Bednall-Greaves
WPP Client Lead – Fiona Gordon
Commercial Director – Stephen Watts
Client Partner – Rebecca Dennis
Client Partner – Georgie Ely
Senior Account Director: Integrated – Michele Lardner
Senior Account Director: Loyalty – Susan Kalamchi
Account Director – Julia Pensabene
Account Director Health & Beauty – Rachel Cramond
Senior Account Manager Health & Beauty – Rachael Cowell
Account Manager – Piers Brown
Account Manager Loyalty – Millie Dann
Head of Planning – Nicole Frost
Senior Strategist – Charlotte Walters
Customer Experience Strategy Director – Alex Newman
Customer Experience Senior Strategist – Anastasia Besson
Creative Social Strategist – Thomas Wigley
Group Programme Director – Louise Hawthornthwaite
Programme Director – Cat Hainsworth
Programme Director Loyalty – Mark Prudence
Head of PR & Influence – Matt Buchanan
Creative Director PR – Andrew Soar
Client Partner PR – Anna Carter
Business Director PR – Danni Daly
Design ECD – Dave Towers
Lead Designer – Joe Glover
Design – Monica Ferreira
Head of Moving Image – James Brook-Partridge
Executive Producer – Sally Lipsius
Producer – Sunny Sahota
Business Affairs Manager – Hannah Newton
Production Director Gift Guide – Mel Clarke
Business Affairs Manager – Hannah Newton
Business Director - Arabella Blaikie
Associate Director - Johanna Gallant
Account Manager - Sophie Sweetland
Paid Social Manager - Eleanor Winstone
Digital Director – Amy Lawrence
Digital Associate Director - Louise Goodbourn
Director of Brand and Communications – Melanie Widdowson
Director of Communications and CSR – Lucy Reynolds
Chief Product Owner Christmas– Fay Shannon
Chief Product Owner Value – Laura Gooday
Marketing Manager – Joseph Cunningham
Marketing Manager CSR – Charlotte Astley
Artist – Rachel Chinouriri
DoP – Rik Burnell
Producer – Madeleine Sanderson
Production Assistant – Sophia Nagar
Production Assistant – Ava Millard
Colourist – Juliette Wileman
Flame Artist – Scott Simmonds
Papa John’s: ‘Giving More This Christmas’
In an effort to raise awareness and support two of the most prevalent issues the UK is currently facing – hunger and homelessness – Papa John’s launched its ‘Giving More This Christmas’ campaign, which sees the pizza delivery chain donating a chunk of its creative and marketing budgets to Crisis and the Trussell Trust.
To put the money, which would have otherwise been spent on creative designs and production costs, to better use, Papa John’s instead enlisted help from internal staff to design and create the assets for its Christmas 2020 campaign.
From limited-edition pizza boxes to the creation of its TV advert, the assets include simple hand-drawn and festive illustrations from the Papa John’s team, all printed in black in order for the brand to give more back.
The advert is set to the popular Christmas song, Deck the Halls, and features a simple creative concept, including pizza boxes decorated with marker pens.
: 'Giving More This Christmas'
John Lewis: ‘Give A Little Love’
Inspired by the response of the British public to the pandemic during the first wave and the ‘acts of kindness‘ that emerged from communities, for this year’s campaign John Lewis and Waitrose have come up with a pandemic theme of kindness and giving to charity, rather than giving presents – which dovetails with its new five-year purpose-led strategy.
Through ‘Give a Little Love‘, the partnership aims to raise £4m for the two charities, boosting FareShare‘s efforts to support those facing food poverty and Home-Start‘s initiatives for parents who need support. A further fund of £1m has been created to bring the charity partnership to life in-store.
The broad campaign is complemented by a two-minute spot created by long-term advertising agency partner Adam&eveDDB, which features nine different vignettes created by eight different artists, offering support to the creative industries that have struggled at the hands of the pandemic.
: 'Give a Little Love'
The Body Shop and Channel 4: ‘Unseen Kingdoms’
Marking its first-ever Christmas TV campaign, The Body Shop has teamed up with Channel 4 to illuminate the issue of female homelessness in the UK through the medium of spoken poetry.
’Unseen Kingdom’ shines a light on a hidden world all around us of 110,000 young people who exist in the background shadows of daily life, according to 2019 research by Centrepoint.
Showcasing the talent of spoken-word artist Rasheeda Page-Muir, the campaign gives life to this statistic by communicating individual tales of survival such as the story of Jamie who became homeless in her late teens but is now a dancer.