Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards.
Last year, Tena and Zenith Media decided to change perceptions and taboos around female incontinence. In the UK, over one-third of women over the age of 35 suffer from this.
In this video, find out how this brand and agency made a disruptive shift from private to public media by successfully launching a groundbreaking new product and growing the bladder weakness product category by 73%, breaking down outdated taboos.
Ingrid Leddin, business director at Zenith Media, talks through the campaign which included the creation of a maze of drones, among other interactive spaces, which won FMCG, Healtcare and Pharma and the Chair's Award at The Drum Awards for Makreting 2020.
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To view other award-winning entries, see The Drum's Case Study section.