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7 ways CMOs can improve their customer engagement game

by | Dec 9, 2020 | customer insights, engaging customers, marketing automation, marketing software, Online Marketing | 0 comments

Customer engagement is the name of the game for modern marketing teams, and digital, data and customer-centric ways of working are key to realising this ambition. How brands drive customer engagement and the role personalisation plays in achieving success took centre stage during a recent ‘Meet the CMO’ session at CMO Momentum 2020.