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Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

It's the most wonderful time of the year again, but this year is set to be a little different. After a testing time for many around the world, a heavenly host of brands are seeking to add a little festive cheer to their 2020 offerings. 

But it wouldn't be Christmas without a few tears, and the emotional Christmas ad is a mainstay of the genre. With offerings from the likes of Disney, Zalando, John Lewis, McDonald's and more, scroll down to see a selection of this year's Christmas ads that are more than likely to tug on your heartstrings. 

For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.

To submit work for our Creative Works section, please fill out this online form.

Disney: ‘From Our Family To Yours’

Disney’s charming Christmas ad is inspired by the themes of traditions and family togetherness in a year that has upended both. Exploring the relationship between a gran and her granddaughter, the animation is certain to tug at the heartstrings.

Running across 26 markets in Europe, as well as Australia, New Zealand, North America and parts of Asia, ‘From Our Family To Yours’ holds the same production values as any Pixar movie would.

Based on insight from consumers that traditions, family and nostalgia were the most important things to them in the run up to this Christmas, the short sees the introduction of two characters – a grandmother, Lola, and her granddaughter.

The Drum spoke to the entertainment giant’s brand and creative marketing director for EMEA to find out more about its year-long creative and production process.

: 'From Our Family To Yours'

Agency:
Client:
Date: November 2020
Disney has launched its 2020 Christmas ad, a three-minute animated short telling a touching story of a grandmother, her granddaughter and the family traditions that connect them through the years.
As part of Disney’s festive retail campaign, ‘From Our Family To Yours’, the ad marks the 40-year partnership with children’s charity, Make-A-Wish, and will run across TV and Digital plus Disney’s own channels in 26 countries in EMEA, as well as Australia, New Zealand, North America and parts of Asia.
The heart-warming storyline is inspired by the themes of traditions, family togetherness and nostalgia, and introduces two new characters – a grandmother, Lola, and her granddaughter - alongside familiar friend Mickey Mouse who features as a much-loved toy, gifted to Lola as a young child by her father in 1940.  With each passing year, Mickey comes to symbolize Lola’s childhood and a present day connection to her granddaughter,  ultimately inspiring a festive surprise on Christmas morning.
Disney fans will be able to purchase the limited-edition vintage Mickey Mouse soft toy featured in the ad from The Disney Store and ShopDisney.co.uk, benefiting Make-A-Wish organisations.
The story is accompanied by the emotive vocals of UK artist and Ivor Novello Rising Star nominee, Griff (19), who performs Love Is A Compass’ written by songwriting/production team, Parkwild.  The charity track will also be available for sale and download from 9 November. For every download before 31 December 2020, 100% of the proceeds from the retail price will be donated to Make-A-Wish.
To celebrate the theme of festive family traditions, Disney is encouraging fans to head to Facebook, Instagram or Twitter to share their own past and present festive memories using #LoveFromDisney. For each special memory shared, Disney will donate $1USD to Make-A-Wish (up to $100,000).
Credits:
 
Tags: Europe, Disney
 
Video of FROM OUR FAMILY TO YOURS | Disney Christmas Advert 2020 | Official Disney UK
 
DISNEY CHRISTMAS AD 2020
 
 
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Notonthehighstreet.com: ‘The Magic of Small Things’

Notonthehighstreet.com's festive spot serves as a reminder that this Christmas it's all about the little things, and taps into the national, pandemic-accelerated shift towards supporting small, local businesses. 

The spot encourages us to cherish the simple moments of connection that we have all been missing this year, by celebrating the small but mighty moments in life, like little surprises and thoughtful gifts from independent businesses.

: 'The Magic of Small Things'

Agency:
Client:
Date: November 2020
Notonthehighstreet, the UK’s leading curated online marketplace for the UK's best small creative businesses, reveals its first airtime TV Christmas advertising campaign in three years. The advert, which focuses on ‘The Magic of Small Things’, taps into the national, pandemic-accelerated shift towards supporting small, local businesses, and to cherishing simple moments of connection that have become even more important in 2020. 
Celebrating the small moments, intimate gestures, little surprises, and the independent businesses crafting the thoughtful gifts ‘that say it all’, notonthehighstreet’s airtime TV ad will initially run for a month from 7 November. 
Credits:
 
Tags: UK
 
 
Video of The Magic of Small Things
 
 
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Amazon: ‘The Show Must Go On’

This year Amazon's festive spot tells the inspiring story of a determined young ballerina who inadvertently brings her community together amid the challenges of 2020.

Set to an arrangement of Queen’s ‘The Show Must Go On‘, the film features 17-year-old French ballet dancer Taïs Vinolo as her character is forced to train from home due to the pandemic.

While her dreams of dancing a lead role are cancelled due to Covid-19, she doesn't let this hold her back and she continues to practice her routine – dancing wherever and whenever she can. Inspired by her resolution and resolve, her sister and the community around her pull together to give her a stage and an audience in an emotional finale.

: 'The Show Must Go On'

Agency:
Client:
Date: November 2020
Amazon has unveiled its holiday 2020 campaign, which tells an inspiring story of a determined young ballerina bringing the community together amidst the challenges of this year set to an arrangement of Queen’s 'The Show Must Go On'.
The campaign features 17-year-old French ballet dancer, Taïs Vinolo, who much like the character in the ad has continued to train and practice her craft despite the challenges of this year. We follow her powerful story as her dreams of dancing a lead role are cancelled due to Covid-19. Not letting this hold her back, she continues to practice her routine – dancing wherever and whenever she can. Inspired by her resolution and resolve, her sister and the community around her pull together to give her a stage and an audience in an emotional finale.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
Amazon Campaign Team
Simon Morris – VP Global Creative
Jo Shoesmith – WW Executive Creative Director
Jennifer Finch – Senior Campaign Manager, EU
Kelly McFarren – Senior Campaign Manager, Global
Kara York – Senior Creative Program Manager, Global
Jennifer Orrestad – Creative Program Manager, Global
 
Agency & Production
Creative Agency – Lucky Generals
Director – Melina Matsoukas
Production Company – PrettyBird
Local Production Company – Division
Editing – Andrew Morrow
Post Production – ETC
Sound – Sam Ashwell / 750mph
Music Composition – Peter Mauder
 
Tags: UK
 
Video of The show must go on
 
 
 
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Etsy: ‘Gift Like You Mean It’

Etsy's 2020 holiday ad campaign features three emotional stories that highlight the power of a meaningful gift.

In the first spot, titled Nana, Etsy shows how a gift can connect family members who are unable to gather in-person for the holidays. In another, titled New Guy, we see how a gift becomes a symbol of acceptance for a same-sex couple. And in the third, titled Shiori, a gift becomes an object of pride for someone struggling with self-identity.

Each spot highlights a story of connection, inclusivity, and acceptance that everyone can relate to while spotlighting the personalized, one-of-a-kind, gifts you can only find on Etsy.

: 'Gift Like You Mean It'

Agency:
Client:
Date: November 2020
Etsy has launched its 2020 holiday ad campaign with new creative featuring three emotional stories that highlight the power of a meaningful gift.  
Each spot highlights a story of connection, inclusivity, and acceptance that everyone can relate to while spotlighting the personalized, one-of-a-kind, gifts you can only find on Etsy.  Check out all of our new advertisements here.  
The in-house Etsy creative team worked with 72andSunny New York on this creative, which will appear across national & digital channels in the US.  We also will be rolling out holiday campaigns in the UK and, for the first time, in Germany later this year. 
Credits:
 
Tags: United States
 
 
 
 
 
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Zalando: ‘We Will Hug Again’

Against the backdrop of a challenging year of uncertainty and separation, Zalando is celebrating the hug as the ultimate expression of human connection and solidarity. Created by Anomaly Berlin, 'We Will Hug Again' is devised to convey a feeling of optimism and hope across Europe.

This message of hope will be depicted across numerous formats. Firstly, it will be brought to life through a series of Hug Portraits which will appear as large unbranded murals in visible urban locations across Europe. It will also include a heartwarming film, '100 Years of Hugs,' directed by Vincent Haycock, and set to the track ‘Godspeed’ by Frank Ocean.

: 'We Will Hug Again'

Agency:
Client:
Date: November 2020
Against the backdrop of a challenging year of uncertainty and separation, Zalando is celebrating the hug as the ultimate expression of human connection and solidarity. Created by Anomaly Berlin, 'We Will Hug Again' is devised to convey a feeling of optimism and hope across Europe.
This message of hope will be depicted across numerous formats. Firstly, it will be brought to life through a series of Hug Portraits, by documentary and portrait photographer Sarah Blais. The portraits will appear as huge unbranded murals in highly visible urban locations across Europe. They show two figures in an embrace, where the second person is missing and the question 'Will We Hug Again?' is posed. 
It will also include a heartwarming film, '100 Years of Hugs,' directed by Vincent Haycock, and set to the track ‘Godspeed’ by Frank Ocean. The film was shot across Nigeria, Vietnam, Italy, Mexico, Sweden and Germany by four directors. Each film tells the story of one hug*, united by a central look and feel, enabling all films to be cut individually or together. Further adding to its moving nature, Frank Ocean’s ‘Godspeed’ is a track that epitomises the feeling of human connection and togetherness.  
Credits:
 
Tags: Europe
 
 
 
 
 
 
 
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John Lewis: ‘Give A Little Love’

Despite years spent perfecting the right ratio of emotion, joy and nostalgia, the John Lewis Partnership had a colossal task on its hands this year to lift the mood of a deflated nation.

Focusing on kindness rather than gift-giving, the ad is just one element of a much wider charity initiative that the partnership will push into 2021. It features a variety of animation styles, and is set to a custom track by up and coming singer Celeste

Together with Waitrose & Partners, John Lewis is hoping to raise £4m for its chosen charities - FareShare, which helps those facing food poverty, and Home-Start, which works with parents who need support. It also intends to raise an additional £1m for local charities. The charities will use these donations to provide food, comfort, emotional support and advice to families who need support this Christmas.

: 'Give A Little Love'

Agency:
Client:
Date: November 2020
Uniting once again, the hotly anticipated John Lewis and Waitrose Christmas ad is finally here – with a difference.
Focussing on kindness rather than gift-giving, the ad is just one element of a much wider charity initiative that the partnership will push into 2021.
Marketing bosses from John Lewis & Partners talk The Drum through ‘Give a Little Love‘, billed as a ‘Christmas campaign like no other, for a year like no other‘.
Credits:
 
Tags: UK
 
 
 
 
 
 
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McDonald's: ‘Inner Child’

McDonald’s UK has wrenched hearts (again) with an emotional Christmas spot.

The latest Christmas ad shares DNA with Pixar-favourite Inside Out and tells the simple story of a single mum trying to get her son into the Christmas spirit. But there is resistance. The mopey teen grump tries to stay true to character but eventually cracks when his inner child wins out.

McDonald’s has favoured an animated spot for the last two years, and reindeer and carrot snacks for four years. The campaign #ReindeerReady series aims to remind parents of McDonald's healthy carrot sticks (reindeer snacks).

Inner Child marks the start of McDonald's wider campaign, which includes a collaboration with FareShare that hopes to provide one million meals to families in need this Christmas. 

: 'Inner Child'

Agency:
Client:
Date: November 2020
McDonald’s UK has wrenched hearts (again) with an emotional Christmas spot.
The latest Christmas ad shares DNA with Pixar-favourite Inside Out and tells the simple story of a single mum trying to get her son into the Christmas spirit. But there is resistance. The mopey teen grump tries to stay true to character but eventually cracks when his inner child wins out.
McDonald’s has favoured an animated spot for the last two years, and reindeer and carrot snacks for four years. The campaign #ReindeerReady series aims to remind parents of McDonald's healthy carrot sticks (reindeer snacks).
Inner Child marks the start of McDonald's wider campaign, which includes a collaboration with FareShare that hopes to provide one million meals to families in need this Christmas. 
Credits:
 
Tags: UK
 
 
 
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Coca Cola: ‘Christmas 2020’

This year, Coca Cola took a break from its iconic 'Holidays Are Coming' spot to give us an emotional ad for an emotional year. 

Directed by Oscar-winner Taika Waititi, the ad follows a father who works on an oil rig, who will stop at nothing to deliver a letter from his daughter to Santa.

The spot reminds us that after a troubling year, making time for the ones we love is what makes Christmas truly the most special time of year, no matter how we do it.

: 'Christmas 2020'

Agency:
Client:
Date: November 2020
This year's Christmas ad from Coca Cola is a far cry from the brand's usual 'Holidays Are Coming' spot. 
Directed by Oscar-winner Taika Waititi, the spot follows a father who works on an oil rig, and will stop at nothing to deliver a letter from his daughter to Santa. 
The spot reminds us that after a troubling year, making time for the ones we love is what makes Christmas truly the most special time of year, no matter how we do it.
Credits:
 
Tags: World
 
 
 
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O2: ‘Unwrap the Magic of Christmas’

O2 launched its first-ever Christmas brand advertising campaign this year.

The ad features ten-year-old Darcy Murdoch tentatively taking to the ice rink alone, in an epic winter landscape. Darcy, a young professional ice skater from Dundee, is just one of millions of young people unable to participate in the sport they love this year due to lockdown.

: 'O2: Unwrap the Magic of Christmas'

Agency:
Client:
Date: November 2020
O2, has launched its first ever Christmas brand advertising campai, in OOH, social channels, and including a YouTube masthead takeover.
The ad features ten-year-old Darcy Murdoch tentatively taking to the ice rink alone, in an epic winter landscape. Darcy, a young professional ice skater from Dundee, is just one of millions of young people unable to participate in the sport they love this year due to lockdown.
As Darcy begins to take her first steps on the ice, help is at hand in the form of Bubl the robot, O2’s brand mascot - highlighting that O2 is always there for you, whenever you need it. A heart-warming story unfolds, with Bubl and Darcy gliding around on the ice, supporting each other and getting lost in the magical scene.
Credits:
 
 
 
 
 
Project name: Christmas 2020
Client: O2
CLIENT
Client: O2
Head of Brand & Consumer Marcomms: Simon Valcarcel
Consumer Lead, Brand & Marcomms: Johnny Winn
Senior Marcomms Manager: Jeremy Wells
Marcomms Executive: Abigail Ridgwell
CREATIVE AGENCY
Creative Agency: VCCP
Executive Creative Director: Darren Bailes
Creative Director: Jim Capp
Creative: Pip Bishop
Creative: Chris Hodgkiss
TV Producer: Carly Parris
Heads of Team O2: Katya Obolensky/Emma Whitmarsh
Business Director: Nick Robinson
Account Director: Thom Gilbrook
Account Manager: Amun Grewal
Planning Director: Jenny Nichols
Planner: Gemma Smyth
Integrated Project Director: Simon Keyworth
Creative producer: Giselle Sambrook-Smith
Creative producer: Mandy Wilson
Digital Associate Creative Director: Jon Bancroft
Digital producer: Lucy McDougall
TV PRODUCTION
Production Company: Independent
Director: Gary Freedman
Producer: Ciska Faulkner
Executive Producer: Jani Guest
Cinematographer: Barry Ackroyd
Choreographer: Robert Burgerman
Editor: Adam Spivey @ The Assembly Rooms
Production Designer: Drogo Michie
Casting: Brendan McNamara @ Beach Casting
TV POST-PRODUCTION
Post-production: MPC
Creative Director: Anthony Bloor
CG supervisor: Andy Steele
Animation Supervisor: David Bryan
2D Supervisor: Tom Harding
Colourist: Jean-Clement Soret
Post producer: Philip Whalley
Sound Design & Mix: Sam Ashwell @ 750 mph
Audio Producer: Mary-Ann D’Cruz
SOCIAL PRODUCTION
Creative Agency: VCCP
Social and Influence Director: Aurelian Pakula
Associate Creative Director: Sophie Payne
Senior Account Director: Alex Dalman
Account Manager: Matt Isard-McNulty
Design/Motion Production Manager & Social Media Asset Manager: Shobha Pandya
Senior Designer: Simon Bostock
3d Designer: Sam Kim
Designer: Darren O’Donaghue
Designer: Timothee Chesnin
Tags: UK, Christmas 2020, christmas advert, O2, TV Advert, VCCP
 
 
 
 
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Great Ormond Street Hospital: ‘Home For Christmas’

Great Ormond Street Hospital Children’s Charity (GOSH Charity) launched a special animated film to bring to life the journey patients make from hospital to home at Christmas.

Teams at GOSH work round the clock to ensure seriously ill children have the best chance of getting home to their families for Christmas. For those children who need to stay in for treatment over the festive season, staff go above and beyond to make the hospital feel like a ‘home from home’.

: 'Home For Christmas'

Agency:
Client:
Date: November 2020
Great Ormond Street Hospital Children’s Charity (GOSH Charity) has launched a special animated film to bring to life the journey patients make from hospital to home at Christmas.
The film features Great Ormond Street Hospital (GOSH) patient Mia, who was specially animated alongside her sister Amy. Both sisters were treated at the hospital years apart for the same rare condition, chronic demyelinating polyneuropathy (CIDP). Mia was just three weeks old when she was admitted to GOSH with the rare neurological condition, returning home just in time to meet her big sister on Christmas Eve.
The film is part of GOSH Charity’s ‘Home For Christmas’ campaign. Teams at GOSH work round the clock to ensure seriously ill children have the best chance of getting home to their families for Christmas. For those children who need to stay in for treatment over the festive season, staff go above and beyond to make the hospital feel like a ‘home from home’.
Credits:
 
 
 
 
Client: GOSH Charity
Brand: GOSH Charity
Project/Campaign name: Home for Christmas
First Air Date: November 17 th 2020
Client:
Deputy Director (Brand & Content – Hospital and Charity) - Nick Radmore
Digital Content Manager - Charlotte Young
Brand Manager - Miranda Williams
Head of Digital Engagement - Dave O’Carroll
Filmmaker and Photographer - John Stead
Senior Innovator - Oliver Field
Senior Business Development Executive - Amy Perkins
Creative Agency: adam&eveDDB
Chief Creative Officer: Richard Brim
Executive Creative Director/s: Mike Sutherland and Ant Nelson
Creative: Simone Warme and Jeppe Vidstrup
Agency producer/s:
TV/Online: Nikki Cramphorn
Print/Digital/OOH: Chris Battye
Joint CEO: Mat Goff
Managing Partner: Charlotte Wolfenden
Executive Strategy Director – Nick Hirst
Planner/s: Stuart Williams, John Blight
Business Director/s: Jo Lorimer
Account Director/s: Bea Kenyon-Jones
Account Manager/s: Dorothy Tang
Project Manager: Lara Harper, Clare Dimmock
Senior Paralegal: Trine Odin
Business Affairs: Gemma Davies
King Henry Design:
Designer: Paul Knowles
Design Studio Manager: Rob Wallis
Senior Creative Artworker/Deputy Studio Manager: Dave Callow
King Henry Retouch:
Studio Manager: Dan Sandles
Retouch: Gemma Lawton
Gutenberg:
Studio Manager: Marc Dolby
Artworkers: Tony Hutton & Jonny Young
Gutenberg Digital:
Studio Manager: Richard Bryne
Digital Designer: Simon Wright
Media agency: Hearts & Science
Media planner/s:
Production company: Partizan Films
Executive Producer: Duncan Gaman
Producer: Leo Green
Director: Marlies Van Der Wel
Animators: Marlies Van Der Wel, Manuel Ferrari, Taco Potma
Illustration & Design: Marlies Van Der Wel
Background Illustration: Freek Verhagen
UGC Post Production: Untold Studios
Post Producer : Ian Berry
Cain & Abel – James Ireland
Sound Design & Mix : James Utting – Factory
Audio Producer – Lucy Spong
Soundtrack Name and Composer: Home Sweet Home – Pieter de Graaf
Tags: UK, adam&eve/DDB, Great Ormond Street Hospital
 
 
 
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To see more Christmas crackers from the world's biggest brands, click here.