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Whatever happens in the next month or two, Christmas 2020 will be like no other before it. As advertisers grapple with how to stand out during the festive season, you can keep up to date with the best seasonal creative right here. 

It might be November but it's already beginning to look a lot like Christmas.

Mince pies have tentatively started to appear on the supermarket shelves, as of yet unlit festive lights dangle in waiting in cities across the world and brands have started airing their Christmas ads. 

So far we've seen Disney get in on the action with a tearjerker to rival John Lewis' crown, while Dobbies has unveiled an unexpected, abstract campaign from ODD.

Boots has also launched a charity-focused push from Ogilvy centered around the issue of hygiene poverty. Elsewhere, Barbour has returned to the popular children’s book Father Christmas, written and illustrated by Raymond Briggs. And Burberry's London-based singing and dancing spectacular is has broken through the Christmas bubble to a roar of applause.

As we get ready to shake the dust of the boots of 2020, The Drum will be exploring the in-depth strategies brands are taking to engage with customers amid what’s sure to be a holiday season like no other. 

In the meantime, we'll be rounding up the crème de la crème of Christmas creative for you each day, right here. Scroll down to see what brands have come up with already and click on the images to watch the ads in full.

A DIY Christmas

: 'Giving More This Christmas'

Agency:
Client:
Date: November 2020

In an effort to raise awareness and support two of the most prevalent issues the UK is currently facing, hunger and homelessness, Papa John’s is launching its ‘Giving more this Christmas’ campaign, which sees the pizza delivery chain donating a chunk of their creative and marketing budgets to Crisis and the Trussell Trust.

To put the money which would have otherwise been spent on creative designs and production costs to better use, Papa John’s instead, enlisted help from internal staff to design and create the assets for its Christmas 2020 campaign. 

Credits:
 
Tags: UK
 
 
 
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In an effort to raise awareness and support two of the most prevalent issues the UK is currently facing, hunger and homelessness, Papa John’s launched its ‘Giving More This Christmas’ campaign, which sees the pizza delivery chain donating a chunk of their creative and marketing budgets to Crisis and the Trussell Trust.

To put the money which would have otherwise been spent on creative designs and production costs to better use, Papa John’s instead, enlisted help from internal staff to design and create the assets for its Christmas 2020 campaign. 

From limited-edition pizza boxes to the creation of its TV advert, the assets include simple hand-drawn and festive illustrations from the Papa John’s team, all printed in black in order for the brand to give more back. 

The advert is set to the popular Christmas song, Deck the Halls, and features a simple creative concept, including pizza boxes decorated with marker pens.

A Christmas you can believe in 

: 'A Christmas You Can Believe In'

Agency:
Client:
Date: November 2020
Building on the success of Lidl’s Christmas campaign last year Big On A Christmas You Can Believe In, this year’s advert uses an amusing parody in an animated world to support the same sentiment.
The ad nods to the unbelievable and unrealistic nature of Christmas ads whilst interrupting these Christmas advertising tropes, and side-stepping them for great Lidl products, at great Lidl prices.
The campaign sits within Lidl’s ‘Big On’ creative framework launched last year with advertising agency Karmarama and looks to highlight the brand’s commitment to being ‘Big on’ quality and always ‘Lidl’ on price. 
Credits:
 
 
Project Name:  A Christmas You Can Believe In
Client Name: Claire Farrant
Client Job title: Marketing Director
Head of Campaigns & Media: Jo Gomer
Marketing Manager: Renato Pagni Corrêa
Creative Agency: Karmarama
Chief Creative Officer: Nik Studzinski
Creative Directors: Luke Ramm & Joe Holt
Creative team: Meigan Brown & Tobias Owen
Planners (Creative Agency): Sid McGrath, Amy Gilmore, Jeppe Fischer-Mogensen
Agency Producer: David White
Production Assistant: Cecilie Tett
Managing Partner: Zoe Eagle
Account Director: Sophie Coyne
Account Manager: Rhian Turner
 
Production Company: Blinkink
Director: Joseph Mann
Exec Producer: Bart Yates
Producer: Joshua Smith
Production Manager:  Jack Bingham
Post Production : Brunch Studios, Paris
 
Head of Production:  Fabien Cellier -
Line Producer:  Bleuenn Mallat 
Assistant Manager:  Amandine Lefèvre 
 VFX Supervisor:  Jean-Charles Kerninon 
Character Supervisor:  Clément Lauricella 
Onset VFX Supervisor:  Sean Mathiesen 
 
1st AD:  James Sharpe
Director of Photography:  Simon Paul
Art Director: Penny Markham
Food Stylist: Fergal Connolly
 
Offline Editor:  Max Windows at Stitch Editing
Stitch Editor Producer: Angela Hart
 
Online Post Production: Freefolk
Colourist:  Paul Harrison
Freefolk Producer: Cheryl Payne
VFX Flame Artist: Andy Copping
 
Sound Studio:  Wave
Sound Design:  Tony Rapaccioli 
Sound Exec Producer:  Rebecca Boswell 
 
Music Company/Publisher:  Major Tom 
Music Supervisor:  Tessa Harris
Composer/ Arranger/ Producer: Mara Carlyle
Songwriter: Natasha Hodgson
Vocalist:   Natasha Hodgson
 
Tags: UK
 
 
 
 
 
 
 
 
 
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Building on the success of Lidl’s Christmas campaign last year, this year’s advert uses an amusing parody in an animated world to support the same sentiment.

The ad nods to the unbelievable and unrealistic nature of Christmas ads whilst interrupting these Christmas advertising tropes, and side-stepping them for great Lidl products, at great prices.

The ad continues in this theme by making playful references to ‘emotional gravy’ and moments designed to make viewers sad.

Deliveroo says Christmas is on

: 'Christmas is On'

Agency:
Client:
Date: November 2020
Deliveroo has launched its first ever major UK Christmas campaign that encompasses TV, digital, radio, CRM and brand social. The 'Christmas is On' campaign, created in-house by the food-delivery company, highlights that no matter what uncertainty lies ahead the next few months, Deliveroo will be here to deliver this Christmas bringing people together over food and spreading that festive feeling.
 
Throughout November and December, a brand new festive menu on Deliveroo features exclusive dishes from loved chains to local neighbourhood favourites. From Pret’s legendary Christmas sandwich to Burger King’s Festive BBQ King and Pizza Hut’s Christmas Pizza, these limited-edition dishes are available only on Deliveroo. The campaign also celebrates the festive grocery favourites available for delivery on-demand in as little as 20 minutes from mince pies to prosecco, from the likes of Co-op, Waitrose, Aldi and Morrisons.
 
In this quirky festive ding-dong, directed by Caviar’s Keith Schofield, a collection of bells, bongs, clangs, tolls, strikes and beeps create the melody of a well known Christmas carol, and bring to life a festive season full of delicious deliveries. The work was created by Brendan Howell and Matthew Benney in-house at Deliveroo Creative Studio, produced by Caviar with music and sound by String & Tins. It will be playing out across all major networks.
 
Credits:
 
 
 
 
Deliveroo Marketing: Caroline Harris, UKI Marketing Director; Justine Stein, Head of Media & Campaigns
Creatives: Brendan Howell, Matthew Benney
Creative Producer: Roy Swansborough
Media agency: Initiative 
Production company: Caviar TV
Director: Keith Schofield
Producer: Polly Du Plessis
Executive Producer: Sorcha Shepherd
Post Production: No. 8
Editor: Patric Ryan @ Marshall St Editors
Sound Design: Adam Smyth @ String & Tins
Colourist: Luke Morrison @ Electric Theatre Collective
 
Tags: UK
 
 
 
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Celebrating its first ever major UK Christmas campaign, Deliveroo's latest spot 'Christmas is On',  was created in-house by the food-delivery company, and highlights that no matter what uncertainty lies ahead the next few months, Deliveroo will be here to deliver this Christmas. 

Throughout November and December, a brand new festive menu on Deliveroo features exclusive dishes from loved chains to local neighbourhood favourites. From Pret’s legendary Christmas sandwich to Burger King’s Festive BBQ King and Pizza Hut’s Christmas Pizza, these limited-edition dishes are available only on Deliveroo.

The campaign also celebrates the festive grocery favourites available for delivery on-demand in as little as 20 minutes from mince pies to prosecco, from the likes of Co-op, Waitrose, Aldi and Morrisons.

Burberry is 'Singing in the (London) Rain' 

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Fashion house Burberry is making a splash this Christmas with a timeless rendition of Singin' in the Rain, infusing the Gene Kelly classic with the brand’s distinctive urban edginess.

Produced by RiffRaff Films and directed by MegaForce, the classical climatic dance-off has been choreographed by dance collective (La)Horde, amping up the thrill factor by introducing falling blocks of ice for the fleet-footed quartet to circumnavigate.

Evading a descent into tired schmaltz and cheese the short film brings the 1950s straight into the 21st century with a hailstorm on London’s Petticoat Lane.

Keen to fashion more than just a video, Burberry is aiming to celebrate its capacity to provide social good, signified by a partnership with footballer and activist Marcus Rashford to finance a network of British youth centres.

Boots hones in on hygiene poverty in 'What the World Needs'

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Boots has launched its Christmas campaign, centred around acts of kindness, care and great value for all.  Boots ‘What the World Needs Now’ campaign recognises that it has been a year like no other and acts of care and kindness are what is needed most.  

To help, Boots will provide hygiene essentials to some of the millions of people in the UK living in hygiene poverty, with a donation of £1m worth of products to The Hygiene Bank.  Boots is also inviting customers to donate hygiene items to support those most in need this Christmas.

The American Egg board gets in on the Christmas yolk 

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The American Egg Board’s new campaign, 'The Gift of Eggs,' pokes fun at holiday extravagances in order to celebrate what really matters during the season — family, friends, special memories together and food.

The campaign’s two short films upend trite holiday gifting advertising, like the perennial car with a big bow in the driveway, by adding a comic twist to remind consumers that just a dozen eggs can open the door to incredible possibilities.

Zalando celebrates hugs 

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Against the backdrop of a challenging year of uncertainty and separation, Zalando is celebrating the hug as the ultimate expression of human connection and solidarity. Created by Anomaly Berlin, 'We Will Hug Again' is devised to convey a feeling of optimism and hope across Europe. 

This message of hope will be depicted across numerous formats. Firstly, it will be brought to life through a series of Hug Portraits which will appear as large unbranded murals in visible urban locations across Europe. It will also include a heartwarming film, '100 Years of Hugs,' directed by Vincent Haycock, and set to the track ‘Godspeed’ by Frank Ocean. 

Barbour pushes sustainability 

: 'Father Christmas to The Rescue'

Agency:
Client:
Date: November 2020
Barbour has unveiled its 2020 Christmas campaign which for the second year is inspired by the popular children’s books written and illustrated by Raymond Briggs and the iconic 1991 animated special Father Christmas.
The film follows a young boy whose dog has chewed his father’s beloved Barbour wax jacket. The boy writes to Father Christmas to say that he doesn’t want a present this year, he just needs his help to repair his father’s jacket in time for Christmas. Father Christmas realises he can’t mend the jacket himself but has the bright idea of taking it to the Barbour factory in South Shields to see whether they can assist. The Barbour customer service team inspect the jacket and reassure him that it can be mended. They set to work repairing the jacket and give it a rewax too, so it looks as good as new. Father Christmas then delivers the jacket back to the boy on Christmas Eve to give to his father on Christmas Day. The film ends with the family out for a dog walk on Christmas Day, the little boy smiling and happy and the father proudly wearing his newly restored Barbour jacket.
The film is based on the true story of Dudley the dachshund who chewed his owner’s much adored Barbour jacket. His owner sent it back to Barbour with a note from Dudley to say he was sorry! For almost a hundred years, Barbour has been rewaxing and repairing jackets in its South Shields HQ giving a new lease of life to old favourites. Regular rewaxing (and repairs if required) extends the life of a Barbour jacket and many wax jackets are handed down through generations of a family making them a very sustainable choice.
Credits:
 
Tags: UK
 
 
 
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For the second year running, Barbour has returned to the popular children’s book Father Christmas, written and illustrated by Raymond Briggs. 

The film follows a young boy whose dog has chewed his father’s beloved Barbour wax jacket. The boy writes to Father Christmas to say that he doesn’t want a present this year, he just needs his help to repair his father’s jacket in time for Christmas. Father Christmas realises he can’t mend the jacket himself but has the bright idea of taking it to the Barbour factory in South Shields to see whether they can assist. The Barbour customer service team set to work repairing the jacket and give it a rewax too, so it looks as good as new. 

The film is based on the true story of Dudley the dachshund who chewed his owner’s much-adored Barbour jacket. His owner sent it back to Barbour with a note from Dudley to say he was sorry. 

Disney gets the tears flowing with heartwarming family tale

: 'From Our Family To Yours'

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Client:
Date: November 2020
Disney has launched its 2020 Christmas ad, a three-minute animated short telling a touching story of a grandmother, her granddaughter and the family traditions that connect them through the years.
As part of Disney’s festive retail campaign, ‘From Our Family To Yours’, the ad marks the 40-year partnership with children’s charity, Make-A-Wish, and will run across TV and Digital plus Disney’s own channels in 26 countries in EMEA, as well as Australia, New Zealand, North America and parts of Asia.
The heart-warming storyline is inspired by the themes of traditions, family togetherness and nostalgia, and introduces two new characters – a grandmother, Lola, and her granddaughter - alongside familiar friend Mickey Mouse who features as a much-loved toy, gifted to Lola as a young child by her father in 1940.  With each passing year, Mickey comes to symbolize Lola’s childhood and a present day connection to her granddaughter,  ultimately inspiring a festive surprise on Christmas morning.
Disney fans will be able to purchase the limited-edition vintage Mickey Mouse soft toy featured in the ad from The Disney Store and ShopDisney.co.uk, benefiting Make-A-Wish organisations.
The story is accompanied by the emotive vocals of UK artist and Ivor Novello Rising Star nominee, Griff (19), who performs Love Is A Compass’ written by songwriting/production team, Parkwild.  The charity track will also be available for sale and download from 9 November. For every download before 31 December 2020, 100% of the proceeds from the retail price will be donated to Make-A-Wish.
To celebrate the theme of festive family traditions, Disney is encouraging fans to head to Facebook, Instagram or Twitter to share their own past and present festive memories using #LoveFromDisney. For each special memory shared, Disney will donate $1USD to Make-A-Wish (up to $100,000).
Credits:
 
Tags: Europe, Disney
 
 
DISNEY CHRISTMAS AD 2020
 
 
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Disney’s Christmas charming Christmas ad is inspired by the themes of traditions and family togetherness in a year that has upended both. Exploring the relationship between a gran and her granddaughter, the animation is certain to tug at the heartstrings.

Running across 26 markets in Europe, as well as Australia, New Zealand, North America and parts of Asia, ‘From Our Family To Yours’ holds the same production values as any Pixar movie would.

Based on insight from consumers that traditions, family and nostalgia were the most important things to them in the run up to this Christmas, the short sees the introduction of two characters – a grandmother, Lola, and her granddaughter.

The Drum spoke to the entertainment giant’s brand and creative marketing director for EMEA, to find out more about its year-long creative and production process.

Dobbies goes full Flashdance... with mince pies 

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Dobbies has departed with Christmas tradition to launch 'The Joy of Dobbies' brings to life the magical experience of a trip to the retailer during the festive period.

Abstract, impactful and unexpected, it features a bauble-filled hot-tub, sledging poodle and raining mince-pies. All an entertaining ode to the fact that nothing that beats the feeling of a trip to a Dobbies garden centre at Christmas.

At its core is a disruptive marketing strategy from ODD that centres around short, shareable film content that will catch attention on TV as much as stand-out online. The films also feature original scores from acclaimed Jazz musician, Ola Onabulé.

Three's mobile ode to 2020

: 'Your Phone's Seen A Lot This Year'

Agency:
Client:
Date: November 2020
Three UK has announced the launch of its new integrated marketing campaign - ‘Your Phone’s Seen A Lot This Year’. Never before have the nation's phones played such a vital role in our lives to keep us connected. As UK’s Most Popular Network Provider, Three offers a unique view of the world through the lens of our mobile phones throughout 2020.
The multi-channel campaign - spanning TV, digital and radio - is the first piece of work for Three from Wonderhood Studios, which came on board as Three’s new creative agency in September.
The film, directed by award-winning director, Simon Ratigan, shows 2020 through the eyes of our phones – from heart-felt kisses on video calls to working from home and virtual quizzes, all voiced by a choir that sings what unrelenting hard work it is to be a phone. In the end, the lead drops her trusty phone - time to get a great deal on a shiny new one from Three!
Credits:
 
Tags: UK
 
 
 
 
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Three's holiday campaign, directed by award-winning director, Simon Ratigan, shows 2020 through the eyes of our phones – from heart-felt kisses on video calls to working from home and virtual quizzes, all voiced by a choir that sings what unrelenting hard work it is to be a phone.

In the end, the lead drops her trusty phone, just in time to get a deal on a shiny new one from Three.

Notonthehighstreet celebrates the magic of small gestures

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Notonthehighstreet, the UK’s curated online marketplace for the UK's best small creative businesses, reveals its first airtime TV Christmas advertising campaign in three years.

The ad, which focuses on ‘The Magic of Small Things’, taps into the national, pandemic-accelerated shift towards supporting small, local businesses, and to cherishing simple moments of connection that have become even more important in 2020. 

Kevin the Carrot makes it back home in time for Christmas

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Aldi has finally premiered its Christmas ad from McCann which sees Kevin the Carrot return to screens to mark the start of the festive season, bringing with him some much-needed wonder and magic. 

The country was left on tenterhooks and rooting for the plucky carrot’s safe return following his appearance earlier this week in a teaser advert. Just days ago, Kevin set the sky alight, Top Gun style, in a fighter jet escapade with co-pilot Turkey.

He was left perilously adrift with a flaming parachute, leaving fans asking Where is Kevin, and will he manage to get home to Katie and family in time for Christmas?

M&S bags Olivia Colman and Tom Hardy for charity-led twist on its 'food porn' ads

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In a year when charity funding has declined almost 25%, this Christmas M&S Food has announced it will donate £2m to good causes, saying it's not a year for "Christmas advertising fairytales".

Central to this, M&S Food is shining a light on a number of important charities, partnering with nine world-famous actors who have added their unmistakable voices to nine brand new Christmas food ads, shot in its signature 'food porn' style.

The star-studded voiceover cast — which includes Tom Hardy, Olivia Colman, Helen Mirren and Chiwetel Ejiofor have all chosen to work with M&S, selecting charities close to their hearts to which M&S Food will make a donation on their behalf.

And M&S is doing the same for customers. Every time a customer signed up to its sparks loyalty scheme shops at M&S in-store or online at M&S.com, it will donate to their selected charity, from a range of 35 different causes.

M&S Food will also donate an additional £1million across a diverse range of charities including Shelter, Together for Short Lives and the 35 Sparks charities that M&S supports.  Through Sparks, M&S has donated £7.3 million since 2015.

Very unveils tongue-in-cheek spot from Grey

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Very.co.uk has launched a funny Christmas campaign, its first from Grey London, which encourages people to embrace every single moment in the countdown to December 25 instead of focusing on the clichéd portrayal of Christmas day.

The charmingly honest film sends the message that the best thing about Christmas is not just Christmas day but the combination of all the wonderfully festive moments in the build-up to Christmas, from Christmas lights and the all-important tree to Christmas jammies.

Javier Campopiano, chief creative officer Europe and creative chairman London at Grey, said: “It’s a different Christmas message, a message that offers the unfiltered point of view of someone who truly loves everything about Christmas, every single bit that makes it such a magical season.

“Not only is it different to what the brand and its customers have seen before, but we’re confident it’ll resonate right now when we’re facing the prospect of a very different festive period.”

Magical Argos campaign hones in on 'Book of Dreams' 

: 'An Evening with AbracaDaisy & The Incredible Lucy'

Agency:
Client:
Date: November 2020
Despite scrapping its paper catalogue in June after 47-years, Argos has brought out the second chapter in its ‘Book of Dreams’ campaign, which once again taps into the nostalgia that people feel for flicking through the pages of its Christmas gift guide.
Also created by The&Partnership, last year saw Argos drop its playful 'Christmas fool' character, in favour of a more family-orientated spot which it hoped would stir emotion. It played on a joke from comedian Bill Bailey that the Argos catalogue is ‘The Book of Dreams’.
And while the original ‘Book of Dreams’ is currently out of print, Argos has brought out a Christmas gift guide to replace it. In the spot, two girls spot a box of magic tricks on the pages of the guide, which transports them off to the furthest reaches of the imagination, to a world where they have their own extraordinary magic show.
While last year's ad was set to the sound of 80's classic Don’t You Forget About Me by Simple Minds, this year it went contemporary, featuring Gary Barlow’s Incredible – which is released today (1 November) as part of his latest album Music Played by Humans.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Agency: The & Partners London
ECD: Yan Elliot
Creative team: Matt Wood & Tom Loveless Head of Integrated Production: Charles Crisp Agency Producer: Andy Roberts
Managing Director: Gary Simmons
Senior Account Director: Lucy Almond Account Manager: Lizzie Healey
Planning Partner: Rebecca Munds
Senior Planner: Matt Shaw
Production Company: Outsider
Director: James Rouse
Producer: Benji Howell
Production Manager: Tim Steele
Director of Photography: Antonio Paladino Production Designer: David Lee
Art Director Grant Bailey
Set Stylist: Poppy Luard Wardrobe Stylist: Selina Wong
Editors: Work Editorial
Editor: Art Jones
Editor Assistant: Rain Keene Editor Assistant: Miles Watson Producer: Ellie McNaughtan Executive Producer: Ben Tomlin
Post Production: Framestore Colourist: Simon Bourne
VFX Supervisor: William Bartlett
2D lead: Saruta Puff Pisanwalerd 3D lead: Adam Smith
Flame: Andrew Salter
EP: Helen Hughes
Producer: Sian Jenkins
Producer: Alexia Paterson
Prod co-ordinator: Emma Hughes
Sound Studio: Factory Engineer: Anthony Moore Engineer: Jon Clarke Producer: Lucy Spong
Tags: UK
 
 
 
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Despite scrapping its paper catalogue in June after 47 years, Argos has brought out the second chapter in its ‘Book of Dreams’ campaign, which once again taps into the nostalgia that people feel for flicking through the pages of its Christmas gift guide.

Though the original ‘Book of Dreams’ is currently out of print, Argos has brought out a Christmas gift guide to replace it. In the spot, two girls spot a box of magic tricks on the pages of the guide, which transports them off to the furthest reaches of the imagination, to a world where they have their own extraordinary magic show.

Last year saw Argos introduce the ‘Book of Dreams,‘ dropping its playful ‘Christmas Fool‘ character in favour of a more family-oriented spot. Both were created by The&Partnership.  

“Last year‘s Christmas ad performed extremely well for us,” explains Argos‘ senior campaign manager, Rob Quartermain. “This year, we‘ve taken that idea on another step. It felt like a really powerful and strong idea and something that‘s uniquely Argos.”

Amazon sets the barre high

: 'The Show Must Go On'

Agency:
Client:
Date: November 2020
Amazon has unveiled its holiday 2020 campaign, which tells an inspiring story of a determined young ballerina bringing the community together amidst the challenges of this year set to an arrangement of Queen’s 'The Show Must Go On'.
The campaign features 17-year-old French ballet dancer, Taïs Vinolo, who much like the character in the ad has continued to train and practice her craft despite the challenges of this year. We follow her powerful story as her dreams of dancing a lead role are cancelled due to Covid-19. Not letting this hold her back, she continues to practice her routine – dancing wherever and whenever she can. Inspired by her resolution and resolve, her sister and the community around her pull together to give her a stage and an audience in an emotional finale.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Amazon Campaign Team
Simon Morris – VP Global Creative
Jo Shoesmith – WW Executive Creative Director
Jennifer Finch – Senior Campaign Manager, EU
Kelly McFarren – Senior Campaign Manager, Global
Kara York – Senior Creative Program Manager, Global
Jennifer Orrestad – Creative Program Manager, Global
 
Agency & Production
Creative Agency – Lucky Generals
Director – Melina Matsoukas
Production Company – PrettyBird
Local Production Company – Division
Editing – Andrew Morrow
Post Production – ETC
Sound – Sam Ashwell / 750mph
Music Composition – Peter Mauder
 
Tags: United States
 
 
 
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This year Amazon tells the inspiring story of a determined young ballerina who inadvertently brings her community together amid the challenges of this year. 

Set to an arrangement of Queen’s ‘The Show Must Go On‘ the film features 17-year-old French ballet dancer, Taïs Vinolo as her character is forced to train from home due to the pandemic. 

While her dreams of dancing a lead role are cancelled due to Covid-19, she doesn't let this hold her back and she continues to practice her routine – dancing wherever and whenever she can. Inspired by her resolution and resolve, her sister and the community around her pull together to give her a stage and an audience in an emotional finale.

Last year, Amazon released a Love Actually-style spot, that featured a little girl playing Everybody Needs Somebody to Love, a flirty couple and its hallmark singing parcels. 

TK Maxx debuts stylishly dressed  'Lil' Goat'

: 'Lil' Goat '

Agency:
Client:
Date: November 2020
TK Maxx has today launched its 2020 Christmas campaign, acknowledging the year we’ve had and shining a spotlight on the tender and joyful act of making everyone feel special this Christmas.  
Created by Wieden+Kennedy London and directed by Matthijs van Heijningen, the spot follows 'Lil’ Goat' strutting across the snowy landscape to the beat, decked from head-to-toe in an enviably stylish designer outfit.
As she struts, her farmers watch her go by, with Susan questioning Gary, “Did you buy the goat a designer outfit?” Gary, instead of conforming to the stoic farmer type, looks on tenderly with a tear in his eye and replies, replies proudly, “Yes, she’s had such a hard year. She bloomin’ well deserves it if you ask me”.  
The ad draws to a close with the jubilant goat sliding freely across the icy terrain, embodying the off-price retailer’s spirited and often humorous nature to deliver an important message - after the year we’ve had, everyone deserves to feel special this Christmas.  
For the first time ever, and to ensure crew numbers were kept to a minimum, all shots and takes of the ad were livestreamed to the creative team and TJX Europe via QTake technology.   
It is voiced by British actor and voice of TKMaxx ads for the past four years, Bill Nighy against the soundtrack The Game Remix by Gabriel Garzon Montano. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
W+K Creative Credentials: 
ECD: Tony Davidson & Iain Tait 
CD: Hollie Walker & Cal Al-Jorani 
Creatives: Francesca Van Haverbeke & Florence Deary  
Planners: Michael Hines & Vincent Johnson 
Group Account Director: Matt Owen 
Account Director: Alice Shaw 
Account Manager: Tom Campbell 
Agency Producer: Richard Adkins 
Business Affairs Manager: Alex Coomer 
Production Company: MJZ 
Director: Matthijs van Heijningen 
Executive Producer: Dickie Jeffares 
Production Company Producer: Sara Nouman 
Director of Photography: Molly Manning Walker  
Fashion Stylist: Rachel Davis 
Home Interior Stylist: Jane Field 
Editing Company: Work Editorial 
Editor: Jono Griffith 
Edit Executive Producer: Ben Tomlin 
Visual Effects Company: Moving Picture Company 
VFX Head of Production: Louise Unwin 
VFX Creative Director / Head of CG - Carsten Keller  
Visual Effects Supervisor: Kamen Markov 
Animation Director: David Bryan 
Colourist: Philip Hambi 
Sound Design & Mix Company: Factory 
Sound Designer: Anthony Moore, Jack Hallett 
Sound Producer: Lucy Spong 
Music Supervision: Jake Buckley @ Birdbrain
Tags: UK
 
 
 
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For its Christmas ad this year, TK Maxx has introduced 'Lil' Goat' - a sassy, enviably dressed little goat.

As 'Lil' Goat' struts across a snowy landscape, her farmers watch her go by. The wife  questions her husband, “Did you buy the goat a designer outfit?” Gary, instead of conforming to the stoic farmer type, looks on tenderly with a tear in his eye and replies, replies proudly, “Yes, she’s had such a hard year. She bloomin’ well deserves it if you ask me”.  The ad concludes with the jubilant goat sliding freely across the icy terrain, embodying the off-price retailer’s spirited and often humorous nature to deliver an important message - after the year we’ve had, everyone deserves to feel special this Christmas.  

Last year TK Maxx adopted a daredevil skier called TK to show how shoppers can enter autopilot in its stores.

Lego goes on an adventure created by children as they play

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The Lego Group celebrates the magic of the everyday as experienced by children through play. It showcases families coming together and experiencing the joyful, humorous adventures that children create and explore as they build, unbuild and rebuild with Lego products.

Part of its 'Rebuild the World' brand campaign, the playful storyline is set to a bespoke reimagining of ‘What a Wonderful World’

In the whimsical adventure, every story, animal and vehicle in the fun-filled celebration of children’s creativity are based on existing Lego products; princess knights calm dragons, astronauts celebrate their marriage with dinosaurs and giant chicken, and a Star Wars AT-AT takes a nap mid-crusade.

Pepsi Max gets all hip-hop

: 'Christmas Refreshed '

Agency:
Client:
Date: November 2020
Adding to the list of brands jumping on the grime hype, Pepsi Max has partnered with rap artists Kamakaze and TrueMendous who star in its Christmas spot. 
'Christmas Refreshed' sees Pepsi shatter old Christmas traditions, offering an alternative view. 'Traditional is so cliché' the rappers declare, and throughout the ad longstanding Christmas tropes are replaced with cool alternatives - a sledge is replaced by a hench soundsystem, a festive jumper transforms into a sick Pepsi jacket. 
Credits:
 
Tags: UK
 
 
 
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Adding to the list of brands producing spots soundtracked with grime and hip-hop, Pepsi Max has partnered with artists Kamakaze and TrueMendous who star in its Christmas spot. 

‘Christmas Refreshed‘ sees Pepsi shatter old Christmas traditions, offering an alternative view. ‘Traditional is so cliché‘ the rappers declare, and throughout the ad longstanding Christmas tropes are replaced with cool alternatives – Santa‘s sledge is replaced by a hench sound system, a festive jumper transforms into a sick Pepsi jacket. 

Facebook enlists football legend Ian Wright 

: 'Ian Wright & Family'

Agency:
Client:
Date: November 2020
Portal from Facebook launches a brand new holiday campaign with national treasure and footballing legend, Ian Wright.
Each family moment in the campaign showcases how a different feature of Portal is helping the Wrights feel like they’re hanging out together. From the AI-powered Smart Camera, AR filters, through to Group calling and Rooms, Portal’s technology allows the family to focus on what matters; coming together during the holidays and keeping their family traditions - like making fun of Dad - alive.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Brand - Facebook
Product - Portal from Facebook
Agency - TBWA\London
Chief Creative Officer - Andy Jex
Creatives - Harriet Russell-Vick & Lauren Buggins
Design - Kumal Shah
Head of Social - Henry Hitchcox
Planning Director - Chris Herbert-Lo
Planner - Richard Phillips
Business Director - Fiona Wilson
Account Director - Becki Muir & Stephen Bennett
Head of Production - Poppy Manning
Broadcast Producers - Amy Cracknell, Holly Baker, Georgia Tomi Integrated
Producer - Ben Etheridge
Banner production - Be Grizzlee
Photographer - Tristan Bejawn
Production Company - Mindseye
Director - Benjamin Green
DoP - Cliff Evans
Executive Producer - Charlie Philips
Production Company Producer - Jonny Kight
Editor - Charlie Moreton - Work Editors
Post-production - MPC
Audio - 750mph
Music - Dave Bass at Theodore
Music Talent - UEG Group
Tags: Europe, TV, advertising, family, Christmas, Facebook, Football
 
 
 
 
 
 
 
 
 
 
 
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Portal from Facebook launches a brand new holiday campaign with national treasure and footballing legend, Ian Wright.

Each family moment in the campaign showcases how a different feature of Portal is helping the Wrights feel like they’re hanging out together. From the AI-powered Smart Camera, AR filters, through to Group calling and Rooms, Portal’s technology allows the family to focus on what matters; coming together during the holidays and keeping their family traditions - like making fun of Dad - alive.

Asda celebrates the Christmas we all need

: 'That's An Asda Price Christmas'

Agency:
Client:
Date: November 2020
This year, Asda was one of the first of the major supermarkets to launch its Christmas ad.
With England on the eve of its second lockdown, many are looking to the festive season to bring a little cheer to the end of 2020. Featuring the tagline, 'the Christmas we all need, at the prices we want' the spot sees the return of Asda super-fan Sunny and his wife and children as they try to bring some seasonal cheer to their Scrooge-like next-door-neighbor, Christine.
The spot has won praise for its no-frills approach to this year's festivities, acknowledging that "Christmas is going to be different this year so let’s really make the most of it."
Credits:
 
Tags: UK
 
 
 
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This year, Asda was one of the first of the major supermarkets to launch its Christmas ad.

With England on the eve of its second lockdown, many are looking to the festive season to bring a little cheer to the end of 2020. Featuring the tagline, 'the Christmas we all need, at the prices we want' the spot sees the return of Asda super-fan Sunny and his wife and children as they try to bring some seasonal cheer to their Scrooge-like next-door-neighbor, Christine.

The spot has won praise for its no-frills approach to this year's festivities, acknowledging that "Christmas is going to be different this year so let’s really make the most of it."

Merry Crispmas from Walkers 

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Walkers Crisps has released its Christmas offering starring YouTuber and Christmas No.1 holder, LadBaby, with supporting rolls from East 17's Tony Mortimer, Walking in the Air singer Aled Jones, and Walker's mainstay, Gary Lineker.

In the spot, the gang performs a medley of Christmas carols with lyrics adapted to herald the arrival of Walker's new sausage roll flavoured crisps. 

The ad was created in partnership with The Trussell Trust, the charity which supports food banks across the UK. The crisp brand has pledged to help LadBaby raise more money than ever in its name this Christmas. Walkers had already pledged £1m to The Trussell Trust earlier this year, as the charity needs more support than ever due to the ongoing effects of the pandemic. 

This round-up will be updated as the Christmas ads roll on in.