Select Page

While every day feels pretty spooky right now, the official scariest day of the year has crept upon us. Although celebrations are likely to be different, The Drum looks to the brands creeping the Halloween spirit alive this year. 

What does Halloween look like during a global pandemic? Well, apple bobbing is definitely out of the equation, while trick-or-treating is being strongly discouraged by governments as they work to stem the spread of Covid-19. 2020 is the year we all do the monster mash from the comfort of our own homes.

But what does this mean for the brands who make big bucks each year selling Halloween related gear? From Twitter to Samsung, Google to Burger King, The Drum rounds up the brands who are keeping the Halloween spirit alive regardless. Look out below for the most bone-chilling ads from around the world.

 

Twitter: ‘Halloween Tweets’

In true Twitter style, the social platform has teamed up with some of the UK's most renowned illustrators to bring to life its most authentic, hilarious and relatable Halloween tweets.

From eerie realisations, mortifying moments to awkward encounters – Twitter has immortalised Tweets on the streets and tunnels of London, including a glow in the dark monstrously absorbent paper towel, a zombie annoyed about movie characters not using coasters and an embarrassed hipster retweeted by a ghost.

: 'Halloween Tweets'

Agency:
Client:
Date: October 2020
In true Twitter style, the social platform has teamed up with some of the UK's renowned illustrators to bring to life some authentic, hilarious and relatable Halloween Tweets, dressing them up all spooky and letting them loose on the streets of London after dark.
From eerie realisations, mortifying moments to awkward encounters; Twitter is working with leading creative teams including Emmy-award winning Manual Cinema, Mesmer and Global Street Art Agency, as well as creative agency Flying Object, to bring Tweets that give us the real heebie-jeebies to life. 
The immortalised Tweets illuminating the streets and tunnels across the capital include a glow in the dark monstrously absorbent paper towel, a zombie annoyed about movie characters not using coasters and an embarrassed hipster retweeted by a ghost.
Walls in Shoreditch and Peckham host ultraviolet street art installations, each depicting a monster we all encounter in everyday life. Illustrators including Toria Jaymes, Zender and Tjoff Koong Studios worked with Global Street Art Agency to imagine the monsters - including a hungry kitchen roll and a pack of feral phone chargers. 
Credits:
 
Tags: London
 
 
 
 
 
 
 
 
Loading...

Burger King Scandanavia: ‘Cancelled Clown’ 

Back to its old tricks, in restrooms across Scandinavia, Burger King is playing a Halloween stunt on its rival, McDonald’s. 

The Swedish agency Ingo Stockholm installed new voice-recognition software in Burger King toilets, which is trained to listen out for the phrase ’cancelled clown.’ If uttered three times, the lights of the toilet dim down hauntingly and an eerie Ronald McDonald appears in the mirror via special visual effects applied to a two-way ’smart mirror.’

: 'Cancelled Clown'

Agency:
Client:
Date: October 2020
Back to its old tricks, in restrooms across Scandinavia, Burger King is playing a Halloween stunt on its rival, McDonald's. 
The Swedish agency Ingo Stockholm installed new voice-recognition software in Burger King toilets, which is trained to listen out for the phrase 'cancelled clown.' If uttered three times, the lights of the toilet dim down hauntingly, and an eerie Ronald McDonald appears in the mirror via special visual effects applied to a two-way 'smart mirror.' 
 
Credits:
 
Tags: Sweden
 
Burger King cancelled
 
 
Loading...

 

Burger King: ‘Scary Places’

In its latest attempt to troll its competitors, Burger King has got in the Halloween spirit by offering free Whoppers to any customer who dares to drive by a select number of abandoned fast-food restaurants once operated by unnamed rival chains.

According to the rules, brave souls who get within 300 feet of the abandoned burger chains and confirm it on the BK App will receive a coupon for a free, flame-grilled Whopper sandwich, eligible to be redeemed online or for in-store pickup or delivery.

: 'Scary Places'

Agency:
Client:
Date: October 2020
In its latest attempt to troll its competitors, Burger King is getting in the Halloween spirit by offering free Whoppers to any customer who dares to drive by a select number of abandoned fast-food restaurants once operated by unnamed rival chains.
According to the rules, brave souls who get within 300 feet of the abandoned burger chains and confirm it on the BK App will receive a coupon for a free, flame-grilled Whopper sandwich, eligible to be redeemed online or for in-store pickup or delivery.
Credits:
 
Tags: United States
 
 
 
 
Loading...
 

Skittles: ‘Zombie Skittles’

For the Halloween season, Skittles has brought back ‘Zombie Skittles‘. To mark the occasion, it has created a costume, designed to help you stay socially distant this Halloween. Six-foot-wide, the dimensions of the costume ensure the wearer stays well away from passing humans.

As part of the costume, a ‘Zombie Mode‘ button is hidden on the wrist. When activated, the costume omits the smell of ‘rotten zombie‘ to keep even the creepiest ghoul more than six feet away. 

: 'Zombie Skittles '

Agency:
Client:
Date: October 2020
For the Halloween season, Skittles has brought back 'Zombie Skittles'. To mark the occasion, it has created a costume that’s designed to help you stay socially distant this Halloween.
6-foot-wide, the dimensions of the costume ensure the wearer stays well away from passing humans.
As part of the costume, a 'Zombie Mode' button is hidden on the wrist. When activated, the costume omits the smell of 'rotten zombie' to keep even the creepiest ghoul more than 6 feet away. 
Credits:
 
Tags: United States
 
 
 
 
 
 
Loading...
 

Zambezi: ‘Screamfest’

The scariest thing about Halloween this year isn’t the ghosts and goblins, but those who refuse to wear a mask. That’s why Zambezi has created a truly spooky Covid-19 PSA especially well suited for the times.

Helmed by director Gina Kelly, the film features Halloween’s Michael Myers himself, once again playing Nick Castle. 

: 'Screamfest'

Agency:
Client:
Date: October 2020
The scariest thing about Halloween this year isn’t the ghosts and goblins, but those who refuse to wear a mask. That’s why Zambezi has created a truly spooky Covid-19 PSA especially well suited for the times.
Helmed by director Gina Kelly, the film features none other than Halloween's Michael Myers himself, Nick Castle - along with a parade of funny and familiar faces like Mindy Sterling (Austin Powers), Tara Copeland (Curb Your Enthusiasm) and more.
'Screamfest' has a spooky classic horror movie feel, and shows the approach of a trick-or-treater to an ominous house at twilight. Suspense builds, and ultimately reveals a terrified person inside the house who lets out a blood curdling scream when seeing the visitor on their doorstep. This pattern repeats throughout the spot, and ends with the message of “This Halloween...please wear a mask.” 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gina Kelly, Director
Zambezi, Creative Agency
FIN Studios, Production Company
Jean Freeman, Principal + CEO, Zambezi
Andrew Gage, Director of Integrated Production, Zambezi
Alex Cohn, Head of Content, FIN Studios
Carlos Cortes, Director of Photography, FIN Studios
Katrina Nahikian, Supervising Producer, FIN Studios
Actors:
Mindy Sterling
Nick Castle
Larisa Miller
Robert Gantzos
Lauren Burns
Jessica Eason
Tara Copeland
Ilana Cohn
Malcolm Smith
Theresa Ryan
Oscar Lester
Millie Burgoine
Tali Sullivan
Maggie Eastwick
Michael Price
Tags: United States
 
 
 
Loading...

Hobgoblin: ‘Best Sipped in the Dark’

Marston’s has launched Hobgoblin’s new ‘Best Sipped in the Dark’ - a Halloween campaign under the brand’s new ‘Born Different’ positioning. The out-of-home (OOH) led campaign features a high impact special build creative using glow in the dark UV paint on the Ebor Street Mural in Shoreditch. 

: 'Best Sipped in the Dark'

Agency:
Client:
Date: October 2020
Marston’s, in partnership with MG OMD, Talon and OMNE, has launched Hobgoblin’s new ‘Best Sipped in the Dark’  Halloween campaign under the brand’s new ‘Born Different’ positioning. The out-of-home (OOH) led campaign features a high impact special build creative using glow in the dark UV paint on the Ebor Street Mural in Shoreditch. The campaign is live now and will run until November.
The campaign strategy looks to ‘break the mould’ by using impactful OOH creative across various, different formats (LFD, fly posters, murals, banners and D6s).  Stand-out OOH sites in specific regions have been chosen as the brand looks to broaden its drinker base and display the award-winning range including Hobgoblin IPA, Gold and Ruby. The OOH creative will be activated in key UK cities aligned to the on-and-off trade stockists including; London, Leeds, Sheffield, Manchester, Birmingham and Liverpool.
The campaign will be further supported across Hobgoblin’s social channels enabling the brand to extend their reach and bring the campaign to life in the digital sphere.
Credits:
 
Tags: UK
 
 
 
 
Loading...

Mitch & Me: ‘Nothing Will Scare You Anymore’ 

Russian dog-shampoo brand, Mitch & Me has released its Halloween campaign to show people the advantage of having an intimidating-looking dog. 

: 'Mitch & Me: Nothing Will Scare You Anymore'

Agency:
Client:
Date: October 2020
Russian dog-shampoo brand, Mitch & Me has released its Halloween campaign to show people the advantage of having an intimidating-looking dog. 
Credits:
 
Tags: Russian Federation
 
 
 
 
 
Loading...

Google: ‘Halloween At Home’

On a series of Google Meet calls, Stewart, Witch, Werewolf and Ghost put their monster brains together to cook up some scares from home.

From playing Halloween music on your new Nest Audio speaker to using your Chromecast with Google TV to stream all of your favourite scary movies, this ghoulish group of monsters is full of tricks only made possible by Google Nest.

: 'Halloween At Home'

Agency:
Client:
Date: October 2020
On a series of Google Meet calls, Stewart, Witch, Werewolf and Ghost put their monster brains together to cook up some scares from home. From playing Halloween music on your new Nest Audio speaker to using your Chromecast with Google TV to stream all of your favorite scary movies, this ghoulish group of monsters is full of tricks only made possible by Google Nest.
Credits:
 
Tags: World
 
 
 
 
 
 
Loading...

Burger King: ‘#BroomThru?’

Earlier this week Burger King was trending on Twitter in Brazil. Why? Under the hashtag ’#BroomThru’, the burger joint has launched an activation for Halloween will give a free Whopper for all clients that cross a BK’s Drive-Thru ’flying’ on a broom like a witch. It was developed by agency partner David São Paulo.

: 'Broom-Thru'

Agency:
Client:
Date: October 2020
Earlier this week Burger King was trending on Twitter in Brazil. Why? Under the hashtag #BroomThru, the burger joint has launched an activation for Halloween will give a free Whopper for all clients that cross a BK’s Drive-Thru 'flying' on a broom like a witch.
It was developed by agency partner David São Paulo, and will run until 31 October. To get the free burger, clients will also need to wear face masks and respect social distancing guidelines at the Broom-Thru line.  
 
Credits:
 
Tags: Brazil
 
 
 
Loading...

Samsung: ‘Spook-tacular’ 

Samsung has given a 300-year-old property (which dates back to the 18th century) a high-tech Halloween style makeover for its latest campaign.

The Old Bury – the oldest house in Stevenage’s old town – was completely made-over using projecting mapping and the connective power of Samsung SmartThings technology to thrill a few local families in a series of private Covid-19 compliant performances ahead of Halloween night. 

: 'Spook-tacular '

Agency:
Client:
Date: October 2020
Samsung has given a 300-year-old property (which dates back to the 18th century) a high-tech Halloween style makeover for its latest campaign.
The Old Bury - the oldest house in Stevenage old town - was completely made-over using projecting mapping and the connective power of Samsung SmartThings technology to thrill a few local families in a series of private Covid-19 compliant performances ahead of Halloween night. 
The display which features a custom-built 13ft high animatronic skeleton, a live-action dance troupe and a field of smart-tech powered pumpkins was created following research which reveals 63% of Brits plan to celebrate Halloween at home this year – keeping the Halloween spirit alive despite the current restrictions.
Creative shop Taylor Herring is behind the seasonal campaign which showcases the power of connected living at Halloween. 
Credits:
 
Tags: UK
 
 
 
Loading...

Habito: ‘Demon Cleansing Ritual’

Habito has introduced the 'Demon Cleansing Ritual' kit for any Brits spooked by the possibility that they aren’t the only presence in their home.

The concept was created by recent graduate David Shorrock, after he pitched via You Can Now’s network of universities, colleges and art and design schools, as part of Habito’s Halloween challenge.

The brief asked graduates to come up with a creative concept that would be bold, clever and bring Habito’s mission (to save people from mortgage hell) to life.

Inspired by research that showed that 55% of people in the UK would be put off buying a property if they thought it was haunted, Shorrock created Habito’s eight-step home exorcism ritual to banish any ghouls back to the other side this Halloween.

: 'Demon Cleansing Ritual '

Agency:
Client:
Date: October 2020
Habito has introduced the 'Demon Cleansing Ritual' kit for any Brits spooked by the possibility that they aren’t the only presence in their home.
The concept was created by recent graduate David Shorrock, after he pitched via You Can Now’s network of universities, colleges and art and design schools, as part of Habito’s Halloween challenge.
The brief asked graduates to come up with a creative concept that would be bold, clever and bring Habito’s mission (to save people from mortgage hell) to life.
Inspired by research that showed that 55% of people in the UK would be put off buying a property if they thought it was haunted, Shorrock created Habito’s eight-step home exorcism ritual to banish any ghouls back to the other side this Halloween.
Credits:
 
Tags: UK
 
 
 
 
 
 
Loading...

Rehab: ‘Treat Street’

With Covid-19 restrictions overshadowing this year’s Halloween and people around the whole UK unsure about what they can do around trick-or-treating, creative technology agency Rehab has developed an AR gaming experience concept, ’Treat Street’, that can allow children and families alike to trick-or-treat in their neighbourhoods safely.

: 'Treat Street'

Agency:
Client:
Date: October 2020
With Covid-19 restrictions overshadowing this year’s Halloween and people around the whole UK unsure about what they can do around trick-or-treating, creative technology agency Rehab has developed an AR Gaming Experience concept, Treat Street, that can allow children and families alike to trick-or-treat in their neighbourhoods safely.
Treat Street allows users to discover and collect 3D AR ‘treats’ such as pumpkins and cauldrons through smart devices, whilst trying to avoid ‘tricks’ such as ghouls and zombies. And in keeping with the Halloween tradition, children can then count their Halloween treasures and exchange them for real treats at home.
Treat Street provides inspiration for how technology can offer safe interactions between communities for festivities and could lead the way for future holidays impacted by Covid-19. The idea comes as part of Rehab’s ‘Hack Week’ programme, where the agency sets aside a week to find creative solutions to pertinent societal issues
Credits:
 
Tags: UK
 
 
 
Loading...

Additional reporting by Ellen Ormesher.