Connected TV is a newer media vehicle for brands to get out in front of consumers. However, marketers need to consider a few key elements to ensure dollars spent will achieve the desired objectives.
- Salesforce agrees to buy software maker Slack for $27.7 billion
- 11 of the most creative brand monolith memes
- Watch the newest commercials on TV from Greenies, Hershey’s, Oculus and more
- YouTube reveals its hottest creators and brands, not including PewDiePie
- Ad industry’s pandemic slide not as bad as originally projected, according to new forecast