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Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

Scroll through the latest work from the likes of HSBC, Betty Crocker, Playboy and more, then click through to the global Creative Works site and see what stands out.

For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.

To submit work for our Creative Works section, please fill out this online form.

: '5G Just Got Real'

Agency:
Client:
Date: October 2020
Verizon and Apple have joined forces to create a spot featuring Chris Rock highlighting the next generation of the mobile experience - made possible through Verizon's 5G network on iPhone 12.
Credits:
 
Tags: United States
 
 
 
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: 'Make It Count'

Agency:
Client:
Date: October 2020
Jack Daniel’s has launched its first truly global creative campaign, 'Make it Count'. The campaign showcases a new way of thinking for the 154-year-old brand that celebrates the people who drink it.
Launching in the UK on Monday 12 October, the new ‘First Timers’ ad celebrates the brand’s global audience and showcasing the Jack Daniel’s fans who choose to live boldly and try something they’ve always wanted to do. You can watch the video here. 
The 20-second film was created by creative agency Energy BBDO and is part of a cross-channel campaign including TV, social, digital, and out of home, both within the UK, and throughout over 100 countries worldwide. 
Credits:
 
Tags: UK
 
 
 
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: 'Magic Happens When We Work Together'

Agency:
Client:
Date: October 2020
Betty Crocker has aired its first TVC in the UK for almost 7 years. In this spot Betty Crocker and Virtue aim to reflect the diversity of modern family life and go beyond the portrayal of the stereotypical female 'homemaker'.
This is the first brand work for Betty Crocker since it appointed Virtue, the creative agency by Vice, as its lead agency for brand communications for Europe-Australasia.
Betty Crocker is an iconic brand from General Mills that has been leading in the cake mix category and helping homemakers for almost 100 years. As the idea of a homemaker evolved since 1921, the TVC aims to reposition the Betty Crocker brand by representing the modern-day homemaker in the present day building on the idea that baking is about togetherness and ‘Magic happens when we work together.’
 
 
Credits:
 
Tags: UK
 
 
 
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: 'The New Different'

Agency:
Client:
Date: October 2020
The year 2020 will go down as one of unprecedented challenges and change for many people across the UK and beyond. 
HSBC UK’s latest campaign, The New Different, aims to spark conversation about what long-term, positive change can look like, and encourages audiences to stop waiting for normal to return and to use this opportunity to build a better world instead. To realise the new different.
The campaign was created by Wunderman Thompson UK, and premiered with a tv spot on 3 October featuring comedian Richard Ayoade. It is supported by a national outdoor and print campaign, including striking messages that quite literally turn the message on its head.
Credits:
 
Tags: UK
 
 
 
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: 'Raising the Bar'

Agency:
Client:
Date: October 2020
In partnership with the oldest national conservation organization in the United States, American Forests, Clif Bar has dedicated their resources towards planting trees across the country. Clif Bar and American Forests have been restoring landscapes together since 2004 and now, every purchase of Clif Bar will go towards us their goal of planting one million trees by 2025.
The light-hearted spot features a woman hiking and eventually taking a break to grab a Clif Bar. In a stand-off style showdown, the women bites into the Clif Bar while a man reacts with planting a tree. The iconic product has been reimagined to highlight the brands sustainability goal of planting one million trees.
In a time of environment uncertainty, this spot is more relevant than ever and Clif stands at the forefront of taking action towards environmental sustainability.
Credits:
 
Tags: United States
 
 
 
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: 'In My Shoes'

Agency:
Client:
Date: October 2020
To coincide with World Mental Health Day 2020, Asics EMEA is sharing inspiring stories from people who have discovered the benefits of sport and movement on their mental wellbeing.
The ‘In My Shoes’ audio stories are designed to be listened to on the move, so people can literally experience what it’s like to put themselves in the shoes of the storyteller.
 
The running shoe company is organising a virtual run to mark the day of awareness which supports mental and physical wellness, especially in the midst of a global pandemic.
With four run categories—3km/ 5km/ 10km/ 20km—to choose from, the virtual run takes place across Singapore, Thailand, Philippines, Cambodia, Vietnam and Indonesia.
Asics is inviting participants "to run in solidarity" and raise awareness of mental health issues, as well as how to take care of ourselves and each other.
Credits:
 
Tags: World, Asics, world mental health day
 
 
 
 
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: 'Make the Cover'

Agency:
Client:
Date: October 2020
Sid Lee's vibrant, off-beat film highlights a modern attitude, with a retro feel, and shows that in today's world, there are no stereotypes. A celebration of uniqueness, the new campaign shows that anyone can "Make the Cover".
Credits:
 
 
 
 
Client
Brand: Designer Parfums (Playboy Fragrances Licensee)
Joint Managing Director, Designer Parfums: Arkesh Shah
Global Head Marketing Communications (formerly): Pascale Fontaine
Agency
Sid Lee Paris
President: Johan Delpuech
Chief Creative Officer, Europe: Sylvain Thirache
Creative Director: Stephane Soussan
Art Director: Ludovic Gontrand
Copywriter: Aurore Cremmydas
Strategy Managing Director: Bruno Lee
Strategist: Amboise Soule
Group Account Director: Jessica Ferris
Account Manager: Trisha Mitra
Head of Production: Thomas Laget
Producer: Marine Redon
Operations Director: Antoine Ferrari
Production
Production: Solab
Producer: Nicolas Tiry
Line Producer: Amine Ketem
Local production service: Dmb represents
Director & Photographer: Nadia Lee Cohen
DOP: Arnau Valls Colomer
Stylist: Chloe and Chenelle
Production Design: Brittany Porter
Hairdresser: Sami Knight
Behind the scene: Frank PfeiferPost Production: Mathematics
Post Producer: Julie Lagadec
Post Producer: Raimbaut Gaffier
Editor: Adriana Legay
Colorist: Mathieu Caplanne
Tags: Europe, Perfume, fragrances
 
 
 
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: 'Summer Exhibition 2020'

Agency:
Client:
Date: October 2020
WeTransfer, the company that makes tools to move ideas was chosen by the Royal Academy of Arts, esteemed London art institution, as the exclusive digital partner for its annual Summer Exhibition 2020, its biggest exhibition of the year.
The unique collaboration was conceived by Uncommon Creative Studio, that had the idea to bring together WeTransfer’s platform and the Royal Academy’s Summer Exhibition for millions to view the artworks in this new digitised format online, marking the first digital partnership of its kind for both parties.
Credits:
 
Tags: UK
 
 
 
 
 
 
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: '(P)RAISE'

Agency:
Client:
Date: October 2020
Home has teamed up with grassroots organisation Nurses United to raise awareness of NHS pay rises, with an emotive film featuring Hannah Grace’s cover of the Fatboy Slim classic ‘Praise You’.
The idea behind the one-minute video stemmed from the Thursday night #ClapForOurCarers. While the country was keen to show its appreciation for key workers, the team at Home felt there would come a point where that praise would need to turn into a more serious conversation – of getting key workers the pay rise they deserve.
Home approached Nurses United, who do crucial work for healthcare professionals and their causes, with the concept of (P)RAISE. The powerful film features photos from the pandemic alongside selfies from Nurses United members.
The film will be used across Nurses United social channels from Tuesday 13 October.
Credits:
 
 
 
 
All the members of Nurses United, Ricall Music Supervision, Getty Images, Hannah Grace for her cover of the track, the writers of the track Fatboy Slim (Norman Cook) and Camille Yarbrough.
Tags: UK, NHS, nurses, COVID-19, Coronavirus, NHS England
 
 
 
 
 
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: 'Day of the Girl'

Agency:
Client:
Date: October 2020
As part of its longstanding commitment to empowering the female leaders of tomorrow, BMO has launched an online initiative to eliminate discriminatory language in dictionary definitions for terms such as “gold digger” and “shopaholic.”
Timed to coincide with the International Day of the Girl on Oct. 11, the social media campaign from FCB Canada is an evolution of “Jane’s Story”—an initiative timed for International Women’s Day in March that illustrated the subtle but pervasive obstacles women face when it comes to establishing financial independence.
BMO is urging consumers to take action through a Change.org petition aimed at eliminating gender bias in dictionary definitions that undermine women’s financial confidence and independence.
Credits:
 
 
 
Creative Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna
Group Creative Director: Andrew McPhee & Jeremiah McNama
Associate Creative Director: Elma Karabegovic
Art Director: Hussein Rumaithi
Copywriter: Shannon McCarroll
Copywriter: Caleb McMullen
Broadcast Producer: Anne-Marie Martignago
Senior Producer: Adriana Laborde
Editor: John Garofalo
 
EVP, General Manager: Tracy Little
VP, Group Account Director: Erin Howes
Account Director: Allison Lochhead
Account Supervisor: Ali Gayowski
 
Chief Strategy Officer: Shelley Brown
VP, Strategy: Eryn LeMesurier
 
Production Company: Untitled Films
Director:  Hubert Davis
Executive Producer: Peter Davis
Line Producer: Trudy Turner
DOP: Kiel Milligan
 
Editorial: Rooster Post Production
Editor: Michelle Czukar
Executive Producer:  Samantha MacLaren
 
Post Production: Alter Ego
Colourist: Eric Whipp
Flame Artist: Darren Achim
 
Music: Apollo
Music Director/Composer - Apollo:  Daenen Bramberger
Executive Producer - Apollo:  Tom Hutch
 
Casting: Shasta Lutz, Jigsaw Casting
 
Media Agency: UM
VP Client Business Partner: Kate Mateer
Group Director: Tim Davies
Director, Connection Planning: Katey Gault
Account Manager: Rachel Pearson
Campaign Manager, Social: Alex Perkes
Director, Performance: Hailey Smith
Associate Director, Programmatic Strategy: Isaac Bunn
Senior Associate, Campaign Manager: Sai Dubakka
 
Tags: Canada
 
 
 
 
 
 
 
 
 
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: 'Oda Is Live'

Agency:
Client:
Date: October 2020
Introducing Oda, a set of home speakers that create an unconventional live music experience in your home. With seasonal programming from more than 20 artists per season, Oda was made with the goal of creating a sustainable economy for performing artists and musicians. Members will experience original commissions, collaborations and experiments by some of the world’s most compelling creatives and storytellers. All Oda performances are a one-time unique live event, accessible only through the speakers, and will challenge what a performance can be.
Oda speakers act as the instrumental partner to communicate the artists works and bring them into your home as guests. Today marks the pre-sale of the speakers alongside the lineup and membership sale of the Season One “Winter” and Season Two “Spring” which will feature Don Bryant & Ann Peebles, Arca, Madlib, Beverly Glenn-Copeland, Jessica Pratt, Pastor T.L. Barrett, Terry Riley, Standing on the Corner and more
Credits:
 
Tags: World
 
 
 
 
 
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