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Inclusivity and inclusion in advertising have climbed to the top of the agenda over the past few years. Inarguably, though, there is still much to be done when it comes to authentically reaching audiences with disabilities. 

In this conversation with The Drum’s Diane Young, the Purple Goat agency’s founder Martyn Sibley takes us through what is necessary to make advertising truly inclusive. He also shares his hopes for Purple Goat internationally, and why he believes the industry is on the right path.