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After the last episode we had many questions about the practical considerations of dealing with influencers. This episode explores how best we can deal with influencers to ensure their authenticity isn't diluted by dealing with brands, and the role agencies play in that relationship.

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Emma Williams from Space & Time takes us through best practice for dealing with influencers - with a particular focus on making sure they remain genuine and true in their dealings with audiences.

The Drum Network Podcast is available on iTunes, Spotify, Google Play and any of your favourite podcast apps.