This year’s Digiday Technology Awards recognized the tech companies driving the digital media industry forward. Pioneers in the space spearheaded everything from marketing and advertising to personalization and subscriptions.
This year’s short-listed nominees firmly demonstrated that technology companies and their media clients are two sides of the same coin — each responsible for enabling content, advertising and e-commerce to flourish across the digital ecosystem.
In a year dominated by a wholly unexpected global pandemic, e-commerce solutions are heavily represented on this year’s list. As shoppers shifted to virtual shopping carts, companies deployed ingenious machine-learning and audience-segmentation solutions — honed across months of testing — to guide their brand partners through unprecedented challenges.
Vox Media helped publishers and advertisers achieve scale and safety
Privacy and brand safety fears have been making advertisers far more selective in their investments. Meanwhile, global crises have shrunk brand’s revenue — and their ad budgets. For publishers, the results aren’t necessarily fatal, but to survive they’ll need to stand out in the crowd. Only with a truly premium, scalable and brand-safe experience can these stakeholders hope to get advertisers on board.
Enter Concert, Vox Media’s premium publisher marketplace. Nominated for Best Monetization Platform for Publishers, Concert presents advertisers with a brand-safe publisher landscape that reaches more than 85 percent of U.S. digital audiences. Concert’s curated publisher list, made up exclusively of premium national and local properties, offered brands a simple mechanism for reaching audiences safely — and at scale.
Productsup enabled brands and retailers to reclaim control in a chaotic year
As the pandemic forced shoppers indoors and brick-and-mortar sales plummeted, e-commerce became the essential lifeline for brands and retailers. But achieving sudden mastery of e-commerce technology proved a daunting task for some businesses.
Productsup — nominated for Best E-commerce Technology — filled the gaps in companies’ online-shopping tech stacks, enabling them to integrate with marketplaces around the globe, create personalized product feeds for customers and seamlessly standardize product data across all vendors and data providers. Productsup helped brands and retailers conquer the technological complexity of e-commerce — right when they needed to most.
Zephr made the subscription economy personal
When customers find paywalls or platform logins overly difficult, publishers lose business. Zephr, nominated this year for Best Subscription Platform, helped media companies navigate a technically complex and massively high-stakes revenue stream in 2020.
Foregrounding flexibility, security, speed and intuitive user experiences — providing everything from paywalls to identity management tools — Zephr ensured that publishers and customers alike could approach the subscription economy with maximum ease.
The user experience was central to the winning tech
In the above highlights, and in the short-listed content below, nominees demonstrated a commitment to optimizing both the user and business-side experience. By granting companies the tools to swiftly, easily and intuitively interact with consumers, this year’s technology leaders not only made life easier for publishers and brands — they helped craft a phenomenal user experience as well.
Here’s the shortlist of this year’s nominees:
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