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Singaporean e-commerce platform Shopee has launched the Shopee Media Agencies Partner (Smap) programme with five of the big network agencies.

The aim of the programme is to empower Dentsu Aegis Network, Omnicom Media Group, Publicis Groupe, Havas Group and Mediabrands with the e-commerce knowledge and skills they need to help brands and sellers scale and succeed online.

It will cover all seven markets that Shopee operates in, offering local and international brands the opportunity to scale their reach.

“We’re extremely excited to establish a win-win partnership with these five outstanding media agencies across the region,” says Peggy Zhu, head of brand and growth marketing at Shopee. “As we synergise the best-in-class expertise from e-commerce, media and communications, we’ll be able to create strong end-to-end marketing solutions for brands to drive higher sales and deliver better online shopping experiences for consumers.

Following the launch of Google Ads with Shopee, Smap builds on our ongoing efforts to elevate the standards of e-commerce marketing in the long-term, alongside valuable brand and agency partners.”

What is the Shopee Media Agencies Partner programme?

• As brands are seeking to amplify their online presence with e-commerce, Shopee will educate and train media agencies in understanding the e-commerce ecosystem, utilising Shopee’s suite of marketing solutions and tools to plan brand campaigns.

• These include advertising solutions such as Shopee Ads and online marketing ads to drive traffic to brand stores; in-app marketing products such as Shopee Live and Shopee Games; social media and other services.

• Through Smap, Shopee and the agency partners will also share best practices on store management, campaign execution and optimisation to help agencies achieve better marketing performance for their clients.

• Shopee will also provide technical support to the agencies’ media and ad operations teams. Media agencies and their clients will also get access to Shopee’s new marketing solutions and products.