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Adobe, Three, Bacardi, Burger King, Gillette, Bodyform, DC Comics, Now TV and Samsung have all been shortlisted for The Drum Awards for PR

Chaired by Tamara Bennett, director of  communications at Virgin, the judging panel consisted of experts from Diageo, Vice, BBC Global News, Burberry, Zoopla, Snap, Funko, Moonpig, Barclays, The Economist, Ben and Jerry’s, Just Eat and Instagram. 

These awards recognise great PR produced globally, awarding the agencies, brands and people at the top of the game.

In light of the current global situation, The Drum Awards have moved online. The virtual ceremony will take place on Friday 25 September, keep an eye on the awards site for more details. 

Check out the full list of finalists below:

Diversity and Inclusion Company of the Year 

  • Ketchum London

PR and Communications Agency of the Year 

  • Battenhall
  • Chameleon
  • Sherlock Communications
  • Smarts
  • Stripe Communications
  • Tin Man
  • Virgo Health

PR and Communications In-house Team of the Year 

  • Chivas Brothers
  • Hearst UK
  • LNER

PR and Communications Brand Team of the Year 

  • Adobe
  • LinkedIn
  • Mosquito Digital Ltd for Zoflora
  • Rogers & Cowan PMK for Verizon
     

Rising Star 

  • Ellen Johnson, Finn Partners
  • Sarah Bradnum, ZPB Associates
     

Finance and Professional Services 

  • Golin for Cifas
  • Grayling Communications Ltd. for Visa
  • Ketchum for Mastercard
  • Ogilvy PR for Intuit QuickBooks
  • Third City for Bupa

Not for Profit 

  • Grayling Communications for Guide Dogs
  • Mental Health Foundation
  • Seize the Awkward for The Ad Council
  • Sherlock Communications for Pimp My Carroça and Cataki
  • The Fourth Angel for Prezzo
  • Tin Man for Anthony Nolan
  • Virgo Health for Roy Castle Lung Cancer Foundation

Technology 

  • Adobe
  • AxiCom for HMD Global - the home of Nokia phones
  • Ballou for Ecosia
  • Finn Partners for RiskIQ
  • PrettyGreen Things Ltd for Smarty
  • PrettyGreen Things Ltd for Snapchat
  • PrettyGreen Things Ltd for Three
  • PrettyGreen Things Ltd for Three
  • Third City for Hoop
  • V2 Communications for UiPath

Music and Entertainment 

  • BritBox UK Launch
  • Fever PR for 2K
  • PrettyGreen Things Ltd for Hopster
  • Wizarding World Digital for The Blair Partnership and JK Rowling’s personal PR team at Stonehill Salt and Mark Hutchinson Management with Wizarding World Digital

Corporate PR 

  • Ogilvy for Bacardi Limited
  • Muckle Media for WooHa Brewing Company

B2B 

  • 3 Monkeys Zeno for Budweiser Brewing Group UK&I
  • WP Engine
  • The PR Group for Vend
  • Ogilvy PR for Inmarsat Aviation
  • Ogilvy PR for Intuit QuickBooks
  • Smarts for Diageo World Class
  • Speed for Brita
  • Golin for Adobe

Travel and Tourism 

  • Tin Man for Megabus
  • Ketchum for Discover Puerto Rico
  • Golin for Premier Inn
  • Jago for Tourism NI
  • LNER
  • Journey Further for Ocean Florida

 

Retail and Ecommerce 

  • V Emanate PR for Burger King Deutschland GmbH
  • The PR Group for Vend
  • Adobe
  • 3 Phase Marketing for Sherpa Shopify Rescue Package

FMCG 

  • 3 Monkeys Zeno for Budweiser Brewing Group UK&I
  • Grayling Communications Ltd. for Country Life (Saputo)
  • Kazoo for Higgidy
  • Ogilvy for Bacardi Limited
  • Ogilvy for Bombay Sapphire
  • Splendid Communications for Walkers Sensations
  • Tin Man for J2O (Britvic)

Public Sector or Public Affairs 

  • Kindred for Financial Conduct Authority
  • Liberty Communications for e-Residency
  • LNER
  • Red Consultancy for Sport England
  • Tin Man for The Institution of Engineering and Technology

Sport and Leisure 

  • Pitch Marketing Group for BT Sport
  • Red Consultancy for Sport England

Automotive and Transport 

  • Golin for Garmin
  • Hill+Knowlton Strategies Ltd for Ford
  • LNER
  • Tin Man for East Midlands Trains
  • Tin Man for Megabus

Healthcare and Pharma 

  • Virgo Health for Fellowes
  • Third City for Zava
  • Third City for Bupa
  • Hill+Knowlton Strategies Ltd for Takeda

Best Event, Stunt or Promotional Activation 

  • Fever PR for 2K
  • Ketchum for Mastercard
  • Mc&T for Giffgaff
  • Pitch Marketing Group for BT Sport
  • Premierfor Heart of London Business Alliance
  • PrettyGreen Things Ltd for Smarty
  • Tin Man for The Institution of Engineering and Technology

Digital 

  • Kindred for Post Office
  • LG Electronics
  • Tribera for West Midlands Trains
  • Wizarding world digital for The Blair Partnership and JK Rowling’s personal PR team at Stonehill Salt and Mark Hutchinson Management with Wizarding World Digital

Internal Communications

  • LNER
  • News UK 

Small Budget 

  • Citigate Dewe Rogerson for Direct Line
  • Eureka Communications for Magway
  • MakeitBe for inniAccounts
  • Splendid Communications for Tesco
  • The Fourth Angel for Prezzo
  • Third City for Bupa
  • Third City for Zava
  • Tricor Group

Most Effective Use of Content 

  • Hill+Knowlton Strategies Ltd for Gillette
  • Ketchum London for Bodyform
  • Rogers & Cowan PMK for Verizon
  • Stripe Communications for Grosvenor Casinos
  • Third City for Zava
  • Tin Man for J2O (Britvic)
  • The Fourth Angel for Prezzo

Most Effective Use of Earned Media 

  • Cirkle for Birds Eye
  • Flagship PR for ESET
  • Kindred for Financial Conduct Authority
  • Lansons for Tech Nation
  • PrettyGreen Things Ltd for Hopster
  • PrettyGreen Things Ltd for Snapchat
  • Tin Man for Plenty of Fish
  • Tombras for Eastman
  • Virgo Health for Fellowes

Most Effective Use of Social Media 

  • Battenhall for DC Comics UK
  • Finn Partners
  • LNER
  • M&C Saatchi Sport & Entertainment New York for Natural Light Beer (USA)
  • Smartsor Diageo Bar Academy

Most Effective Use of Creativity 

  • Citigate Dewe Rogerson for Direct Line
  • Fever for The Flower Council of Holland
  • Golin for Premier Inn
  • Tin Man for Megabus

Most Effective Use of Data and Insights 

  • Adobe
  • Citigate Dewe Rogerson for Direct Line
  • Kindred for Financial Conduct Authority
  • PrettyGreen Things Ltd for Hopster
  • Tombras for Eastman
  • Virgo Health for Fellowes
  • ZPB Associates for Hourglass

Most Effective Use of Technology 

  • CampaignLab for OPPO Australia
  • Light and Fit
  • Rogers & Cowan PMK for Verizon

Most Effective Use of Measurement 

  • Golin for WaterWipes
  • Corporate Social Responsibility 
  • Citizen Relations for Zanussi
  • Ketchum for Mastercard
  • Mc&T for giffgaff
  • Storm for Powerday and London Iris
  • Wizarding World Digital for The Blair Partnership and JK Rowling’s personal PR team at Stonehill Salt and Mark Hutchinson Management with Wizarding World Digital

Long Running and Retained PR Account 

  • 8020 Communications for Luxaviation UK
  • Canoe Inc for Puma
  • Fever for NOW TV
  • Gravity Global for APT Group of Companies (now SWARCO UK)
  • Ketchum London for Samsung
  • Lansons for Isle of Man Government Department for Enterprise
  • Third City for eharmony

Reputation Management and Crisis PR

  • Liberty Communications for or Starship Technologies
  • Red Lorry Yellow Lorry for Avid
  • Takeover Bid for Aphria Inc.
  • Tribera for West Midlands Trains