IAG’s NRMA insurance achieved record online customer engagement and successfully reached business objectives thanks to its Stevie award-winning ‘Arlo the Koala’ chatbot, an extension of its ‘Arlo the Koala’ advertising campaign that made headlines across marketing and media press.
- Old Spice looks to create world’s longest-lasting white elephant game on social
- Ferrero mocks lofty ad claims in fresh campaign for Crunch bars
- Snapchat rolls out TikTok rival offering that will pay users $1 million a day
- Hulu uses OOH holograms to bring ‘Animaniacs’ reboot to life
- CPG marketers roll the dice on new experiments amid data upheaval