Select Page

Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

Scroll through the latest work from the likes of Citroën, PlayStation, This Girl Can and more, then click through to the global Creative Works site and see what stands out.

For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.

To submit work for our Creative Works section, please fill out this online form.

: 'This Girl Can'

Date: September 2020
This Girl Can is back with an updated campaign celebrating the inventive ways women have stayed active and fit activity into their lives during the pandemic, inspiring women to do the same through brilliant real-life stories.
Created by FCB Inferno and launched by Sport England in 2015, This Girl Can aims to close the gender gap around activity levels for men and women and is built around the insight that a fear of judgement – of not being good enough, of not looking the part, or of prioritising the wrong thing is the unifying barrier preventing women from being as active as men.
The refreshed advertising features women from the original campaign and some new faces and aims to inspire by showing them fitting activity into their own lives – in their own way, and in their own time. It includes Katy, 43, who founded ‘Blaze Trails’, a community of walking parents and children during lock down. Walking with her baby on her back and her toddler for company helped her cope with feelings of isolation in lockdown. There’s also Aneesa, a 43-year-old mother of two from South London, who lost her income at the beginning of lockdown so started attending HIIT and dance sessions over Zoom instead. She’s met an entire community of new women as a result.
Sharon Jiggins – Chief Marketing Officer
Emily Whiteaway – Senior Account Director
Laura Pirkis – Strategy Partner
Tom Lindo – Senior Strategist
Nikki Chapman – Director of Production
Hanna Davis – Broadcast Producer
Russ Mallows – Creative Producer
Owen Lee – Chief Creative Officer
Al Young – Creative Partner
Sarah Lefkowith – Senior Copywriter
Nicole Chen – Senior Art Director
Jude Moore – Senior Editor
Richard Bagley – Head of Artwork
Sarni Strachan – Joint Design Lead
Max Fox – Designer Production
Partizan Director – Ali Kurr
Producer – Rosie Litterick
Production Manager - Charlie Scannell
DOP - Ula Pontikos
Editing – Matt Nee @ Metal Edit
Post Production - Unit
Colourist - Nick Dalby Flame
VFX – Ian Baker and Rob Ellis
Audio – Chris Southwell
Producer – Tania De Sousa
Exec Producer – Darryl Bolton
Tags: UK

: 'More Ways to be a Team'

Date: September 2020
As we all continue to adjust to working remotely, Microsoft Teams has introduced new features to help people stay connected and work together by making meetings more dynamic, productive, and engaging.
The campaign from Microsoft and McCann New York, 'More Ways to be a Team'demonstrates how the newest features in Teams continue to push this spirit forward. We see the magnetic power of Together Mode, how Whiteboard enables teams to share ideas, and the new way to see more people in Large Gallery View.
The campaign uses engaging visual metaphors to communicate how Teams enables organizations to work together in new ways, and inject the personal connection that people experience when working in the same physical space. With the help of superheroes, sand artists and an astronaut, Microsoft explores what it means to come together, and collaborate in the same place. This campaign features 3D animation, illustration, live-action, and shows how each of these tools are giving people more ways to be a team.
“More Ways to be a Team” launched August 26 in the US across TV, digital video, digital display, social, PR, and search.
Kathleen Hall – Corporate Vice President of Brand, Advertising and Research
Carol Hutchinson – Director, Global Advertising
Stacey Terrien – Director, Global Advertising
Jenny Leahy – Director, Social and Media Partnerships
Steve Simmons – Director, Global AdvertisingVeronica Mao – Senior Marketing Manager
Dawn Novak – Senior Product Marketing Manager
Kecia Classen – Senior Advertising Manager
McCann New York
Sean Bryan – Co-Chief Creative Officer
Tom Murphy – Co-Chief Creative Officer
Shayne Millington – EVP, Global Executive Creative Director
Piper Hickman – EVP, Global Executive Creative Director
Brad Soulas – Creative Director
Kristine Salm – Creative Director
Nick Ciomperlik – Associate Creative Director
Ricardo Muñoz – Associate Creative Director
Mikey Bready – Junior Art Director
Enoch Lui – Junior CopywriterYung Lee – Designer
Malik Dupree – Junior Designer
David Cliff – Director of Creative Technology
Hiya Vazirani – Creative Technologist
Alicia Foor – Creative Technologist
Business Leadership
Kevin Nelson – Managing Director, McCann NY
Scot Beck – EVP, Global Business Leader, m:united
Jeremy Miller – EVP, Global Chief Communications Officer, McCann Worldgroup
Socrates Papazoglou – SVP, Group Account Director
Gabriella Dickens – Account Director
Maya Lobban – Account SupervisorDivya Joseph – Senior Account Executive
Project Management
Sunjoo Ryou – Project Management & Creative Resource Director
Lauren Kosche – Senior Project Manager
Nathy Aviram - Chief Production Officer
Mel Senecal – VP, Executive Producer
Morgan Edstrom – Producer
Eric Johnson (aka DJ Bunny) - SVP, Executive Music Producer
Dan Gross – Music Producer
Jamie Jou – Business Manager, Music
Patty Visconti – VP, Senior Interactive Producer
Charlotte Popper – Digital Producer
Sean Flanigan – Digital Producer
Caroline Sollmann – Art Producer
Ash Farr – EVP, Global Director of Strategy & Research
Jordan Berger - Strategy Director
Carra So – Associate Strategist
Business Affairs
David Halberstadt – Business Manager
Terry Marcello - VP Director Talent Payment
Rosemary Smith - Talent Payment Manager
Orion Tait - Executive Creative Director
Thomas Schmid - Group Creative Director
Stevie Watkins - Associate Creative Director
Doug Hindson - Art DirectorJoe Nash - Executive ProducerKitty Dillard - Head of Production
Kevin Hall - Senior Producer
Irka Seng - Producer
Dara O Cairbre - Production Coordinator
Deanna Rivera - Production Coordinator
Bill Dorais - CG Supervisor
Carmel Gatchalian - Design
Dan Cantelm - DesignGilles Desmadrille - Design
Liron Eldar-Ashkenazi - DesignTaylor James - DesignThea Glad - DesignTrey Holt - Design
Vinicius Naldi - DesignYeojin Shin - DesignZuheng Yin - DesignBernardo Henning - DesignEnle Li - Design
Justin Cassano - Design
Gilles Desmadrille - Animation Lead
Dan Cantelm - 2D Animation
Gilles Desmadrille - 2D Animation
Bruno Ferrari - 2D Animation
Enle Li - 2D Animation
Jordan Scott - 2D Animation
Lily Padula - 2D Animation
Rachael Park - 2D Animation
Tim Beckhardt - 2D AnimationTaylor James - 3D Modeling
Filipe Machado - 3D Modeling
Joy Tien - 3D Modeling
Jing Huang - Rigging
Arvid Volz3D - CG Lead
Taylor James - Animation
Zuheng Yin - Animation
Kevin Nguyen - AnimationDaniel Zucco - Animation
Mohammed Elberkawi - Animation
Selah Kwon - AnimationShane O’Hare - Lighting
Ylli Orana - Lighting
Seth Ricart – Colorist
Paal Riu - Roto VFX Pick Conform
Sonic Union
Patrick Sullivan – Senior Producer
Mix Engineer – Seve Rosen
Catch and Release
Kerri Helliwell, Project Manager
Ross Dabrow, Account Director
Helen Giano – Curation
Mattia Nuzzo – Curation
Anelka Agiro – Curation
Shelby Shariatzadeh – Curation
Buck Spillner – Curation
Jackson Rockowitz – Curation
Zoe Ani – Clearance
Jordan Vail – Clearance
Brent Lovell – Clearance
Cris Walters – Clearance
Akimi Biggs – Clearance
Tags: Europe, Microsoft, McCann Worldgroup, animation, B2B

: 'Relax, It's Modern Emulsion'

Date: September 2020
BMB has created a new advertising campaign for paint and wallpaper brand Farrow & Ball’s Modern Emulsion. ‘Relax, it’s Modern Emulsion’, as international, multi-media campaign hat heroes the stain resistance of Modern Emulsion and shows how Farrow & Ball paint is tough enough to meet the needs of life at home.
The work will run across video-on-demand, social media, digital out of home and print from 14 September for four months – in the UK, US and France.
Three commercials depict homeowners taking over-the-top measures to protect their newly painted walls from a range of guests, and their undue paranoia that their walls will be ruined by stains.
Brand Farrow & Ball
Campaign Modern Emulsion
Agency BMB
Chief Creative Officer Matt Lever
Head of Strategy Mel Arrow
Senior Creatives Will Marsden & Jordan Down
Account Director Matt Bonny
Account Manager Liv Myers
Head of Design Dom Grant
Designer Sam Hamer
TV Producer Kate Banks
Director David Kerr
Production company producer Stephen Johnson
Production Company Hungry Man
Editors The Assembly Rooms
Post MPC
Sound Wave
Production Company Producer Matt Posner
Production Company CYLNDR
Editors CYLNDR
Tags: UK, Farrow & Ball, bmb

: 'Tap Out'

Date: September 2020
Independent charity GambleAware and The Safer Gambling Board, whose mission is to keep people safe from gambling harms, have launched a campaign aiming to encourage people to pause and reconsider before they place a bet they may regret.
The push was created in partnership with creative agency M&C Saatchi and is the second major campaign to launch as part of BeGambleAware and The Safer Gambling Board’s broader ‘Bet Regret’ initiative, which promotes safer gambling, primarily amongst men aged 18 to 34.
Timed to coincide with the start of the football season, the campaign includes two films featuring people who are about to place ill-considered bets. The unsuspecting gamblers are each interrupted by a wrestler, who pins them down until they agree to ‘tap out’ of their betting apps, saving them from Bet Regret.
The campaign was produced during lockdown using exceptional quarantine measures to allow physical contact with amateur wrestler Adam Kirby, who stars in the ads.
BeGambleAware “Tap Out” credits
Client: GambleAware
Marc Etches - CEO
Zoe Osmond – Communications Director
Jen Gould – Communications Manager
Creative agency: M&C Saatchi
Matt Lee - Deputy Executive Creative Director
Danny Jones - Creative
Jordan Morris - Creative
Bruce McKelvie - Head of Film
James May - Business Director
Jamie Roston - Senior Account Manager
Carole Raeber - Senior Strategist
Andy Harris - Head of Design
Production company: Academy Films
Vince Squibb - Director
Media agency: Goodstuff
Tags: UK, gambling, GambleAware, charity

: 'Créateurs De Comfort'

Date: September 2020
Citroën’s latest campaign, a charming animated film series telling the history-steeped stories behind some of its most iconic vehicles. Titled Créateurs De Comfort, the eight-film series is inspired by Citroën’s 100+ years of innovation in automotive comfort.
The animation cells have also been adapted into a Marvel-style graphic comic entitled Incredible Comfort Tales, which will be made available to Citroën fans and stocked in the Citroën Boutique Lifestyle store.
Project name: Créateurs de Comfort
Client: Souad Wrixen, Marketing Director, Citroën UK; Richard Dewsbury, Head of Marketing Communications, Citroën UK
Creative agency: Havas London
Chief Creative Officer: Vicki Maguire
Senior Copywriter: Sam Turk
Senior Art director: Paul Robbins
Account team: Alec Campbell, Andrew Symonds, Lily Barber
Agency producer (film): Adrianne Godfrey
Agency producer (digital): Katie Houghton
Planner: Kerrie Boyes
Production company: Made by Radio
Designer: Daniel Davies
Media agency: Mediacom
Tags: Europe

: 'Every Day is Game Day'

Date: September 2020
Gillette is unveiling the latest phase of its 2020 NFL campaign, anchored by a new TV spot, featuring NY Giants all-pro running back Saquon Barkley, as he showcases what you can achieve on and off the field when you treat every day like it’s game day. The commercial, which opens the NFL season, is from Grey New York and award-winning director, Nicole Ackermann.
This season is going to be different than any NFL season that came before it. But what does not change is the preparation and mindset that’s needed to be your best. That’s what’s on full display in Gillette’s newest commercial, “Every Day is Gameday,” as Saquon goes through his own pre-game ritual to get into the right mindset. 
Client: Proctor & Gamble Gillette
Vice President - John Claughton
Senior Brand Director - Karen Martin
Brand Director - Premal Amin
Integrated Production Manager - Marco Zermeno
BBIC Director - James Pooley
Global Head, Sports Marketing - Greg Via
Digital and Social Brand Management - Erin Millard
Communications Manager - Julia Lafeldt
Agency: Grey NY
Worldwide Chief Creative Officer – John Patroulis
Chief Creative Officer – Justine Armour
Executive Creative Director, Art – Qian Qian
Executive Creative Director, Copy – Tristan Kincaid
Associate Creative Director, Art Director – Gemma Slack
Associate Creative Director, Copy Writer – Ben Peppernell
EVP Account Director – Brian Weston
SVP Account Director – Daniella Linkus
Account Supervisor – Julie Ressler
Senior Account Executive – Lindsay Auerbach
Assistant Account Executive – Alyssa Segel
Planning Director – Jhanell Biggs
Project Manager – Jacqueline Iriarte
Production Agency: Townhouse
Chief Production Officer – James McPherson
VP, Executive Integrated Producer – Katy Hill
Associate Integrated Producer – Lauren Wood
Business Affairs Manager – Vicky Giovanis
Music Producer - Kurt Steinke
Production: Room Content
Director – Nicole Ackermann
DP – Jeremy Snell
In-House Producer - Joel Todaro
Producer – Shelli Jury
Editorial: Gramercy Park Studios
Editor - Marlo Caine / Cosmo Street
Assistant editor – George Irizarry / Cosmo Street
Executive Producer – Ned Martin
Executive Producer – Maura Woodward / Cosmo Street
Post Producer – Chaitanya Singh
Post Producer – Amanda Slamin / Cosmo Street
Audio Mixer – Dante De Sole
Tags: United States

: 'Made For the Makers'

Date: September 2020
Vans and BJ Betts have joined forces for the first-time to deliver a new range of 'Made for the Makers' product. The legendary American tattoo artist and graphic designer combined his distinct aesthetic with three classic silhouettes from the California footwear label to create an assortment of functional, military-inspired styles.
Tapping into the ornate designs that he’s become known for, Betts worked with Vans to update a trio of Classics—the Old Skool, Authentic and Slip-On, featuring original camouflage patterns in muted military-inspired colors. Each of the styles feature mixed suede and canvas uppers in liquid and dirt repellant Vansguard® coating with camouflage UltraCush sockliners and Vans’ “Made for the Makers” benefits including slip-resistant, vulcanized lugged outsoles, maximizing comfort without sacrificing personal style.
Betts’ rendition features the addition of pull tabs at the heel, with digits representing his birth year (’71), alongside the original Vans style numbers.
Tags: United States

: 'It Starts Here'

Date: September 2020
Fiverr has unveiled a new global ad campaign that tells the story from the perspective of 3 very different businesses (an antique furniture shop, a hydroponic farm, and a pizzeria), putting the spotlight on small business owners.
It provides a view into the challenges they faced because of the pandemic, and the changes they have had to make in order to adapt to a more digital world.
In addition to the campaign, Fiverr will be rolling out an evolution of its brand identity, which has been developed by UK agency Koto. While this evolution holds onto the essence of the original Fiverr brand, it is also visually emblematic of how the company has matured throughout the years. It includes a new logo, a broadened color palette, bold two typeface typographic system and bespoke word marque.
Tags: United States

: '#VoteLikeAMadre'

Date: September 2020
Ahead of the upcoming election, Latina Moms are taking over social media pinky promising their kids they’ll #votelikeamadre on 3 November to fight climate change.
The campaign is being spearheaded by the most recognizable Latino moms from across music, television, film, and business, including Jennifer Lopez, Eva Longoria, Salma Hayek, Zoe Saldana, Jessica Alba, Jordana Brewster, Joy Huerta, and Desi Perkins, to name a few.
#VoteLikeAMadre urges moms to fight for their kid’s future by electing leaders with aggressive plans to fight climate change. 
A long-form spot sits at the center of the campaign and launched this week across social, programmatic video, and educational posts on Instagram @votelikeamadre. You can check out the #VoteLikeAMadre website here. The effort also includes paid media, social, programmatic video and display, Pandora radio, and DJ live reads. The national campaign will remain in market through Election Day on Tuesday, 3 November. 
Team Credits
The Community
Cristina Molla – Chief Idea Officer
Alda Picanço Baran – VP, Executive Creative Director
Elizabeth Mattar Reis – Executive Creative Director
Darlene Oliveira – Executive Creative Director
Silvia Regina da Gama – Associate Creative Director
Maria Lúcia Aguiar – Associate Creative Director
Lourdes Figueroa - Associate Creative Director
Alicia De Stefano - Associate Creative Director
Kathryn Grace – Junior Copywriter
Barbara Diaz - Senior Designer + Illustrator
Ana María Montero - President
Marci Miller –VP, Managing Director
Jessica Patino – Senior Brand Lead
Cynthia Perez – Brand Supervisor
Claudia Preston – Associate Strategy Director
Maryam Hosseini – Associate Connections Director
Natalie Greenman – Sr. Director of Business Affairs
Priscila Hourihan – Sr. Business Affairs Manager
Nadia Bowen – Idea Manager:
Mariana Sokolowski – Creative Manager
Laurie Malaga – Head of Production
Coleen Parke – Executive Producer
Monique Beaupre – Associate Producer
Potential Energy Coalition
John Marshall – Chairman and CEO
Natalie Carey – Senior Campaign Manager
Casey Rand - Chief Creative Officer
Sara Justus – Executive Producer
Nico Kasakoff - Director
Agustin Carbonere - Director
Juan Taylor - Managing Partner EP
Julian Castro - Executive Producer
Diego Pavese - DP
Alejo Hoijman - Editor
The Makers Lab
Sr. Post Production Manager: Sharon Campos
VFX Artist – Zita Ramos
Barbara Nozari – Motion
Thomas Bolger – Director of Studio Operations
Hilda Barajas – Frontend Developer
Julio Pedroza – Sr. Business Analyst & Operations
Pietra Leone – Designer/Retoucher
Ana Herzfeld – Senior Designer
The Mill
Color: The Mill
Colorist: Nick Metcalf
Color Assist: David Franzo
Color Producer: Megan Rumph
Color Executive Producer: Rochelle Brown
Phone 2 Action
Front-end Engineer – Michael Cuello Hernández
Myra Carpio – Customer Success Manager
Tatenda Musapatike – Senior Director of Campaigns
Jessi Shank – Software Development Lead
Tags: United States, Climate Change, voting, election, Latinicity, children

: 'Make Your Home the Home End'

Date: September 2020
Premier League stars Harry Kane, Marcus Rashford and Alex Oxlade-Chamberlain have surprised deserving fans by turning up on their doorsteps with a special gift ahead of the 2020/21 Premier League season.
Chosen for their love of the game and for helping their families and local communities during the Covid-19 lockdown.
The shocked fans were surprised by the Premier League stars and given a Coca-Cola ‘Watch From Home’ gift box containing everything they need to watch the upcoming 2020/21 Premier League season from home, including their club’s brand new Premier League shirt and Coca-Cola zero sugar product.
Tags: UK

: 'Traffic Jam'

Date: September 2020
7 years after it started operating, France’s low-cost train service TGV Ouigo offers the possibility of traveling all over France by high-speed train at discount prices. 
This past July, Ouigo inaugurated its new Paris-Lyon line, from city center to city center in only two hours, with a new brand promise of "smart travel" in France at high speed and low costs. 
For the occasion, Ouigo and Rosapark once again joined forces to launch a new campaign: 'Traffic Jam'. 
Since 10 August, motorists taking the road between Paris and Lyon might have come across an unusual new activation, created by Ouigo’s agency Rosapark, on the back of one of 200 trucks. A new outdoor campaign that aims to surprise and playfully pokes fun at drivers stuck in traffic jams, while calling attention to Ouigo’s low prices. The communication campaign also popped up in cars through messages relayed on Waze. 
Tags: France

: 'The Edge'

Date: September 2020
Sony Interactive Entertainment has released its latest spot devoted to the PlayStation brand. 
Its release marks an exciting time for PlayStation and it hopes to raise the bar for its fans, the new spot serving as a metaphor for the journey that fans will embark upon to a new era in entertainment.  
This new PlayStation brand spot, the latest with creative agency, adam&eveDDB, is now live.
Client: Sony Interactive Entertainment
Brand: PlayStation
Project/Campaign Name: The Edge - Play Has No Limits | PlayStation
First Air Date: 14th September
Client: Eric Lempel, Senior Vice President, Head of Global Marketing
Mary Yee, Vice President, Global Marketing
Erika Peterson, Senior Director, Global Marketing
Cody Morales, Manager of Brand Marketing and Innovation
Joint Chief Executive Officer: Mat Goff
Chief Creative Officer: Richard Brim
Executive Creative Directors: Mike Sutherland & Ant Nelson
Creatives: Paul Knott
Tim Vance
Simon Pearse
Emmanuel Saint M Leux
Chief Production Officer: Anthony Falco
Project Manager: Sam McGeorge
Agency Producers: Nikki Cramphorn
Sasha Mantel
Nicola Applegate
Agency Assistant Producer: Clio McLeary
Chief Strategy Officer: Martin Beverley
Planner: David Mortimer
Managing Partner: Sarah Coleman
Account Director: Adam Patel
Account Executive: Jemima St Aubyn
Business Affairs: Dolores King
Social Director: Sophie Chaytor-Grubb
Senior Content Creative: Matthew Osborne
Digital Display Lead: Marceline Le Gaufey
Interactive Creative: Hash Milhan
Integrated Producer: Vanessa Speedy
Assistant Integrated Producer: Richard Bailey
Senior Interactive Designer: Sam Butler
Designer: Rhys Martin
Front end developer Ben Aldrich, Jack Christian
Quality Assurance: Mark Sadler
Motion Designer: Hashir Khan
Legal: Trine Odin, Shelley Herbert
Producer/s: Laura Frischke, Nicola Shanks, Aleksandra Bulkowska, Gerda Aleksandraviciute
Editor/s: David Smith, Ben Infantino
King Henry
Head of Design: Paul Knowles
Retoucher Mark Henry
Gutenberg Global
Global Business Director: Sybille Chrissoveloni
Account Directors: Theo Tsangarides, Nicoletta Corradi
Account Managers: Thibault Girard, Dominique Berti
Operations Manager: Jon Philips
Head of Production: Mark Dolby
Media Agency: Mediacom
Production Company: Academy
Executive Producer: Medb Riordan
Producer: Dulcie Kellett
Editing Company: Work
Editor: Peter Brandt (60”) and Jamie Hodgson (Cutdowns)
Post Production: Untold
Post Producer: Tom Igglesden & Ellie Joseph
Post Creative Director: Diarmid Harrison-Murray
VFX Supervisors: Tom Raynor & Alex Gabucci
Colourist: Jean-Clement Soret @ MPC
Illustrator: N/A
Music Supervisor: Alex Hackford (Sony Music US), Duncan Smith & James Marshall (Sony Music UK)
Audio Post Production: Wave
Soundtrack Name and Composer: Baba O’Riley by The Who
Extended List for VFX
VFX Leads: Martino Madeddu, Rebecca Clay, Alex Kulikov, Alex Grey, Simon Legrand, Chloe Dawe, Michael Diprose, Jonathan Wood
Animation Supervisor: Tim Van Hussen Asset Supervisor: Ash Tilley Rigging Supervisor: Brad Noble
VFX Artists: Clement Granjon Jack Harris Elena Chiarani Florian Petiteau Matt Kavanagh Philippe Moine George Rigby Mathieu Antoine Tom Humphry Lino Khay Cameron Johnson Platon Filimonov Gareth Bell Baptiste Jaquemet Martin Aufinger Emre Sumer Andreu Lucio Marcel Ruegenberg Florian Rigollet
Tony Alamo Annie Rowland Leonie Clement Mannon Cauzid Shariq Altaf Cindy Libbrecht Chloe Barbet Mohammed Mouzi Daniel Longe
Tags: World