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Media Bounty has added Terry’s Chocolate Orange to its client roster.

The agency is leading the iconic brand’s first foray into social media, bringing its distinctly British personality to life on a freshly launched Instagram page.

The agency’s remit includes research, strategy, creative and community management.

Jake Dubbins, the managing director and co-founder of Media Bounty, says: “Every so often you get a brief in that shoots a shot of excitement around the weekly agency Zoom meeting, and this was one of them.

“From the moment we found out that the onboarding meeting would be a bake-off, we knew that this is a brand that’s as fun as it says it is.

“What an opportunity – one that the team will be fighting to work on.”

Terry’s senior brand manager, Laure Gentil, adds: “Terry’s Chocolate Orange is such an iconic, quirky British brand and we wanted to ensure we found the right partner to launch our social presence.

“We are very excited about appointing Media Bounty as not only did the teams do a comprehensive deep dive into the brand personality and consumer to form the social strategy, but they are also clearly as passionate as us about Chocolate Orange! We look forward to seeing our social presence grow throughout the years to come.“