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Mobility app MyAutomate has selected Tangent as its strategy and media agency to deliver media strategy and execution for the imminent launch of its digital product, scheduled for release in August 2020.

The appointment follows a pitch process featuring multiple digital agencies, which covered three primary workstreams: market research, strategy and optimisation, and digital media.

Scheduled to launch during H2 2020, the campaign brief aims to drive significant awareness of the platform during its initial launch phase, as well as support the ongoing optimisation and improvement of the app through research and insight.

Andrew Watson, managing director at MyAutomate, says of the launch: “The effective launch of MyAutomate is our highest priority, and it was important that we found a partner agency who could support us during this critical time for our business. Of the agencies we met, Tangent’s strategic thinking really stood out and we feel that together we form a strong team that can tackle this important challenge effectively.”

Steve Clark, head of digital growth at Tangent, adds: “We’re extremely excited to be working with the MyAutomate team on the launch of their app and are delighted to have been chosen as their partner agency. The UK mobility market is a fascinating space and we’re looking forward to helping the app reach its audience and grow over the next six months through a combination of research, strategy, marketing and media.”