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Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

Scroll through the latest work from the likes of New York Times, United Nations, McDonald's, and more, then click through to the global Creative Works site and see what stands out.

For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.

To submit work for our Creative Works section, please fill out this online form.

: 'Life Needs Truth '

Agency:
Client:
Date: August 2020
As the US Presidential Elections edge closer and the global pandemic continues to rear its ugly head, the New York Times (NYT) is taking the opportunity to position itself as the voice of truth. 
An extension of its 'The Truth Is Essential' campaign, 'Life Needs Truth' is designed to illustrate how The New York Time's journalism is part of the fabric of life and the issues of our time. 
Created by Droga5 remotely, 'Life Needs Truth' appears like a blank computer screen, whereby images and words are typed and pasted across the surface unsystematically.
The work is a poem about life crafted from NYT journalism. Structured over five verses lifted from headlines, the words tap upon the screen as the poem unfolds, with the typing harmoniously complementing the rhythmic beat of the jazz that fills the backdrop. 
With the pace mirroring the fast-paced, sporadic nature of the newsroom, the poem captures the breadth of NYT's reporting while eloquently illustrating how the newspaper can help bring clarity and guidance at times when society is put to the test. 
Credits:
 
Tags: United States
 
 
 
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: 'World's First Drinkable TV Ad '

Agency:
Client:
Date: August 2020
Camden Town Brewery has always pioneered pairing fresh thinking with fresh beer, which it’s demonstrating once again with its latest advertising campaign - the world’s first TV ad you can (kind of) drink.
It turns out that one in three Brits sorely missed sharing a beer with friends over anything else during lockdown, so in an effort to lift the spirits of the nation, Camden is giving away 45,000 free beers, which viewers can redeem, immediately, through their TVs to enjoy with their friends at a distance.
To be in with a chance of winning fresh, never pasteurized Camden Hells Lager delivered straight to their door, viewers just need to keep an eye out for the QR codes in the advert and scan them with their phone camera. There are 6, 12 and 24 packs to be won.
The campaign, launching during the Champions League semi-finals on 18 and 19 August, uniquely combines medium and message to create a genuinely category redefining idea. Created by Wieden+Kennedy and Bountiful Cow with W leading on PR and influencer engagement, it builds on Camden’s love of design and brings together a variety of design styles from four of the freshest illustrators.
The ad features an animated Camden Town Brewery and a mix of fictional characters inspired by the beer team. From Half Pint who flip flops between optimism and pessimism, to Pub Cat who identifies as 5% cat and 95% Glaswegian with a strange fascination of QR codes. All illustrations were created by Guy Field, Sophie Koko Gate, José Fatkinson and Bridget Meyne who hail from Blink’s esteemed London animation studio.
Credits:
 
Tags: UK
 
 
 
 
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: 'Real Life Heroes'

Agency:
Client:
Date: August 2020
World Humanitarian Day is held every year on 19 August, to pay tribute to aid workers who risk their lives in humanitarian service. UNOCHA (United Nations Office for the Coordination of Humanitarian Affairs) partnered with Swift, to create 'Real Life Heroes,' a digital campaign featuring real humanitarians from around the globe.
The campaign elements include a long-form anthem film, humanitarian content, and comic strips for use on social media and UN’s website.
Humanitarians provide medical care and life-saving services to those caught in crises. These courageous people fight famine and flood, displacement and disease, war, and injustice and this year, a pandemic. UNOCHA recognized that Covid-19 made humanitarians’ difficult jobs that much harder.
The centerpiece of the ‘Real Life Heroes’ campaign is a film featuring real humanitarians from around the globe that celebrates their truly heroic feats. To dive deeper into the stories of individuals, Swift collaborated with an award-winning local independent comic publisher to illustrate experiences of real humanitarians in comic art. 
Credits:
 
 
 
Agency Credits:
CREATIVE:
Don Shelford, Executive Creative Director
Dana Stalker, Creative Director
Kate Digilio, Associate Creative Director
Jessea Hankins, Senior Writer
DESIGN:
Mariel Chavez
Philip Roop
Seunghoi An
PRODUCTION:
Frank Brooks, Director of Production
Cody Liesinger, Editor
Matt Hilber, Editor
Bryan Smaller, Colorist, Company 3
We Are Walker, Music
ACCOUNT / NEW BUSINESS
Britta Larson, Group Account Director
Danica Borgese, Account Director
Casey Williams, Account Supervisor
Brittni Busch, Business Development Director
PROJECT MANAGEMENT
Adrienne Hudspeth, Program Director
Ben Beatty, Sr. Project Manager
BreAnna Wilson, Sr Project Manager
Liz Wilson, Associate Project Manager
Kehlay Dunah, Associate Project Manager
STRATEGY:
Kate McElroy, Strategy Director
Joey Zolfaghari, Strategic Planner
DATA SCIENCE/ANALYTICS:
Melanie Costello, Associate Director of Data Science
COMICS CREDITS:
Cover illustration:
Artist: Williams Obrou ZouZouo
Comic for Dr. Marie Roseline Darnycka Bélizaire
Writer: Arvid Nelson
Artist: Amber L. Jones
Letterer: Nate Piekos
Comic for Dr. Edna Patricia Gomez
Writer: Arvid Nelson
Artist: Jose Pimienta
Letterer: Nate Piekos
Comic for Dr. Debryna Dewi Lumanauw
Writer: Arvid Nelson
Artist: Isip Xin
Letterer: Nate Piekos
Comic for Dr. Mohamed Hassan Mohamud
Writer: Arvid Nelson
Artist: Thomas Reilly
Letterer: Nate Piekos
Comic for Ismael and the Barikamá Food Collective
Writer: Arvid Nelson
Artist: Jenis Littles
Letterer: Nate Piekos
Editor: Shantel LaRocque (Dark Horse Comics)
Director of Special Programs: Kari Yadro (Dark Horse Comics)
Tags: Europe, United Nations, World Humanitarian Day
 
 
 
 
 
 
 
 
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: 'Progress is Never Done'

Agency:
Client:
Date: August 2020
2020 marks the 100th anniversary of the ratification of the 19th amendment, guaranteeing and protecting women's constitutional right to vote. To honor this important moment in history, MassMutual's campaign celebrates and encourages the progress of women. 
MassMutual partnered with three female artists - Stephanie Munoz, Elina Diaz and Cymone Wilder - to re-imagine protest signs from the 1920s, 1930s and through the years. From the civil rights movement to modern cultural reckonings, the work is a tribute to millions of voices and thousands of marches.
It created 80 posters for one powerful movement with zero sign of ending, because 'Progress is never done, and never done alone.' 
A collage of the posters will run in a two-page high impact cover wrap in the New York Times.
Accompanied by a 60-second film, the work will be running on social and digital (Facebook, Instagram, YouTube and LinkedIn). The film highlights MassMutual’s Live Mutual sentiment of the Women’s Suffrage Movement, by showcasing the three female artists that came together to make this print possible and spread the message of progress done together.  
Credits:
 
Tags: United States
 
 
 
 
 
 
 
 
 
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: 'Happy Moving Day Quebec'

Agency:
Client:
Date: August 2020
In the province of Quebec, Canada, most residential leases come to an end on the very same day. As a result, over 100K households pack their belongings and move into their new homes on what Quebecers refer to as 'Moving Day'.
To celebrate this unique tradition, McDonald’s Canada and Cossette brought to life a creative campaign to remind guests from across the province to treat themselves to McDelivery on an otherwise undoubtedly hectic day.
Credits:
 
 
 
Client : McDonald’s Canada // Mélanie Courtois, Melissa Hains
Agency : Cossette
Creative : Guillaume St-Hilaire, François-Julien Rainville, Alexandre Jutras, Ben Duquette, Alexandre Gadoua, Barbara Jacques
Accounts : Pauline Gomis
Media Agency : OMD
Production House: Consulat
Photographer : Simon Duhamel
Assistant : Renaud Lafrenière
Art Director : Sylvain Lemaître
Editing : Visual Box
Production : Eliane Sauvé
Tags: Canada, McDonald's, print, Canada
 
 
 
 
 
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: 'Wait for the Greats'

Agency:
Client:
Date: August 2020
Viewers will get a first-person taste of what it’s like to run a Paralympic 100 metres final as a vision-impaired sprinter in a campaign looking ahead to the Tokyo 2020 Paralympic Games.
‘Wait for the Greats’ is the first campaign created by Adam&EveDDB since its appointment by the International Paralympic Committee (IPC) in 2019.
The IPC briefed Adam&EveDDB to help continue its mission to showcase how Para sport is transforming the lives of persons with disabilities– work which is given a huge boost every four years when a global cumulative TV audience in excess of four billion people watches the Paralympics.
With Tokyo 2020 now postponed until 2021, the IPC wanted to find another way to continue the momentum and keep the spotlight on Para athletes. The answer was to look forward to the greatness coming next year, but with a twist – showing it from the perspective of David Brown, the fastest fully blind sprinter in the world, running 100 metres in under 11 seconds, and a competitor at the London 2012 and Rio 2016 Paralympics.
Credits:
 
 
 
Client: International Paralympic Committee
Project/Campaign name: Wait For The Greats
First Air Date: 24th August
Client:
Craig Spence - Chief Brand & Communications Officer
Natalia Dannenberg-Spreier - Head of Brand and Engagement
Chief Creative Officer: Richard Brim
Creative Director/s: Laura Rogers, Andre Sallowicz
Creative: Edd Gold
Agency producer/s: Charles Woodall
Planner: John Blight
Head of Planning: Milla McPhee
Global Brand Director: Polly Dedman
Account Manager/s: Andy Billman
Business Affairs: Klaudia Jozwicka
Designer/Typographer: Andre Sallowicz
Producer: Charles Woodall
Editing Company: Marshall Street editors
Editor: Guy Savin
Edit producer – SJ O’Mara
Post Production: ETC
Post Producer: Jon Purton
2D Artist: Sarah Crux
Colourist: Connor Coolbear
Audio Post Production: factory
Audio Post Engineer: Jack Hallett
Audio Post Producer: Beth Massey / Deborah Whitfield
Soundtrack name and composer: Inspire The World (London 2012) - Daniel Pemberton
Tags: World, International Paralympic Commettee, Adam&EveDDB, Wait for the Greats, Tokyo 2020 Paralympic Games
 
 
 
 
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: 'Ready For Sport: The Anthem'

Agency:
Client:
Date: August 2020
Adidas has unveiled 'Ready for Sport: The Anthem', a powerful campaign film that reflects on recent sporting history to celebrate the true magnitude of what it brings to the world.
With a bold opening line exclaiming sport might not be the answer, the film goes on to explore how it can bring communities together as we see a montage of raw emotion, dedication and exhilaration through leading global athletes.
The 60-second film is narrated by South African rugby icon, Siya Kolisi, who made history as the first Black man to be appointed Test captain of the South African team in 129 years of rugby, and with sheer determination, led the South African Rugby team as they were crowned world champions against England in 2019. His personal journey of growing up in the impoverished township of Zwide to captaining the national team embodies Adidas’ belief that sport has the power to change lives.
Credits:
 
Tags: World
 
 
 
 
 
 
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: 'Now’s the Time'

Agency:
Client:
Date: August 2020
VCCP and Transport for London (TfL) have launched a n campaign encouraging people to choose walking and cycling as an enjoyable way to get around the capital.
As government lockdown restrictions are gradually eased, Londoners are returning to the capital’s workplaces and attractions. To make social distancing possible on public transport, Londoners are being asked to travel at quiet times or in different ways, including using new and existing walking and cycling routes. TfL’s Streetspace for London plan is helping people to walk and cycle by introducing new temporary walking and cycling infrastructure, which help to support social distancing and active travel. So far, more than 16,500 square metres of extra pavement space and more than 46km of new or upgrade cycle lanes have been built or are under construction.
The new advertising campaign “Now’s the time” launches with a 30” TV spot which shows people enjoying their A - B journeys - whether stretching their legs on the way to the shops or getting a workout when they cycle to lunch.
Credits:
 
 
 
Agency: VCCP
Tags: UK, transport, london, city, VCCP
 
 
 
 
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: 'The Troublemaker'

Agency:
Client:
Date: August 2020
UK production company Passion Pictures, and multi award-winning documentary filmmaker, Sasha Snow, alongside re-nowned sustainability pioneer Thomas Ermacora will this week release the The Troublemaker, a two-year independent production about the collective response to the climate crisis.
Roger Hallam’s reputation as the eponymous ‘troublemaker’ means he is praised by some and vilified by many inside and outside of Extinction Rebellion. Whatever your opinion of the man, it cannot be denied that his journey from one-time organic farmer, to social science theorist and co-founder of XR, to ‘political independent’, makes him a uniquely interesting place to start a story of ideas. 
Credits:
 
Tags: Europe
 
 
 
 
 
 
 
 
 
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: '#LoveCinema'

Agency:
Client:
Date: August 2020
After months of being closed due to lockdown, cinemas are back, rolling out the red carpet for audiences to experience the sheer joy of escaping for a couple of hours, leaving their everyday lives behind and enjoying a film in all its technicolour glory, asserting that now more than ever, stories need to be seen on the big screen.
The #LoveCinema campaign celebrates the nation’s love of cinema, a central part of our community and the most accessible and popular form of ticketed cultural entertainment in the UK.
At the heart of the campaign is a cinematic montage created by Empire Design which celebrates the wonder of cinema, stories that have captured our imaginations, shaped memories, moved us to tears, made us laugh, and opened our eyes to alternative worlds. 
The montage featuring over 50 films pays tribute to some of the most memorable moments from cinema history including the ground-breaking cultural treasure 'The Wizard of Oz', 'Ben Hur' and 'The Shawshank Redemption.' 
It also teases the most anticipated films hitting screens this year, including Christopher Nolan's espionage thriller Tenet and Daniel Craig in his final outing as James Bond in 'No Time to Die'. 
Credits:
 
Tags: UK
 
 
 
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: 'Keys for Key Workers'

Agency:
Client:
Date: August 2020
Keys for Key Workers is a new initiative designed to say thank you to key workers by giving away free stays at homes across the UK.
Travel Chapter, a holiday letting company (best known for flagship brand holidaycottages.co.uk), and Jones Knowles Ritchie (JKR), a global design-led creative company, developed the initiative to acknowledge the sacrifices so many have made during the Covid-19 pandemic.
A social media campaign, also launching today, is aimed to inspire individuals to nominate deserving key workers in their life. The campaign focuses on the first 50 key workers, but as an ongoing initiative, Keys for Key Workers has the potential to give away hundreds of free stays.
To nominate a key worker or donate to the cause, visit ?www.keysfor.co.uk? today.
Credits:
 
 
Jones Knowles Ritchie
Tags: UK, design, Branding, Social Good, philanthropy, UK
 
 
 
 
 
 
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: 'Anthony Joshua '

Agency:
Client:
Date: August 2020
After appointing Kode Media as production and creative partner, EA Sports has released a powerful film to launch Anthony Joshua’s arrival into the new UFC 4 game.
Kode and 20something collaborated to create a film which features AJ training in Finchley and District Amateur Boxing Club – where his inspiring career began. As we see AJ training, we hear his voice tell the real, raw and unfiltered story of himself as a fighter.
The public is used to seeing AJ as a giant inside the ring and a gentleman outside of it. But in this film, AJ delves deep into the more primal side of fighting for a living. “In the run up to the fight, it’s all business. But when you’re exchanging blows, that goes out the window. It’s personal” AJ tells us.
He then recounts the extreme sacrifices he makes simply to prepare his mind and
body for every fight. As we hear AJ deliver these powerful words we see striking, glitchy animations laid atop the footage, nodding to his Yoruba Heritage. Slowly and surely, we see AJ transform into his in-game self.
The film was directed by Harry Kauty, at Kode Media, who recently directed the Arsenal x Bruised Banana film for Adidas Originals.
Credits:
 
 
Clients – Alex Wilde, Jason Nikkinen – EA Sports
Creative – 20something
Production – Kode Media
Director – Harry Cauty – Kode Media
Producer – Jack Goodwin – Kode Media
Edit – Harry Cauty – Kode Media
ECD – Will Thacker
Copywriter – Elliott Starr
2D & 3D Animation – Andy Dawson, Anthony Scott, Rinat Ashkenazi
Designer – Rory Stiff, Casey Highfield
Sound Design & Mix – Harvey Gunn
Composer – Harvey Gunn
Colour – Kia Van Beers – nineteentwenty
Color Producer: David Keegan - nineteentwenty
Tags: UK, production, creativity, film, gaming
 
 
 
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