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Long held taboos are being turned into competitive advantage by Essity and ITV. This episode of the Marketing Stories podcast, which turns unmissable articles from our magazine into audio, is about award-winning work that tackles subjects marketers have shied away from in the past.

<iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/881046019&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/thedrum-2" title="TheDrum" target="_blank" style="color: #cccccc; text-decoration: none;">TheDrum</a> · <a href="https://soundcloud.com/thedrum-2/tackling-taboos-through-marketing" title="Tackling taboos through marketing" target="_blank" style="color: #cccccc; text-decoration: none;">Tackling taboos through marketing</a></div>

Marketing Stories can be found on iTunesGoogle PodcastsSpotify, or by searching for 'Marketing Stories with Diane Young' on your favourite podcast app.

The feature shared in this podcast, written by Jen Faull, was published exclusively in The Drum magazine. If you like what you hear, you can get the full magazine each month at thedrum.com/subscribe.