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Welcome to Socially Challenged in association with The Drum Awards for Social Media – a weekly series featuring some of the brightest minds in the industry offering their advice to brands and social media managers on how best to build an engaged audience.

The latest episode features Timothy Armoo, founder and chief executive of TikTok specialist agency, Fanbytes, who is also a juror in the awards.

In this installment, Armoo offers his take on audience building through social media, common mistakes and his expectations of entries for this year's awards.

The previous installment featured Specsavers head of social media Lisa Hale, and can be watched here, while the next episode includes a conversation with renowned consultant Matt Navarra. 

For more information on The Drum Awards for Social Media, see the official website including the list of this year's jurors. Deadline for entry is 10 September.