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In the future, road infrastructure will give real-time incentives to commuters to diversify their choices. Roads will be the centre of a data-driven ecosystem for transportation and advertising.

That's what we delve into in this episode of the Marketing Stories podcast, written by The Drum's APAC publisher Charlotte McEleny and narrated by our chief executive Diane Young, examining why roads will need to evolve along with the cars we drive on them.

<iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks... style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/thedrum-2" title="TheDrum" target="_blank" style="color: #cccccc; text-decoration: none;">TheDrum</a> · <a href="https://soundcloud.com/thedrum-2/reinventing-roads-with-users-and-commer... title="Reinventing roads with users and commerce in mind" target="_blank" style="color: #cccccc; text-decoration: none;">Reinventing roads with users and commerce in mind</a></div>

Marketing Stories can be found on iTunesGoogle Podcasts, Spotify, or by searching for 'Marketing Stories with Diane Young' on your favourite podcast app.

The feature shared in this podcast was published exclusively in The Drum magazine. If you like what you hear, you can get the full magazine each month at thedrum.com/subscribe.