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This episode of Marketing Stories provides a marketing perspective on the changes playing out in retail.

Diane Young looks at how the infrastructure supporting e-commerce is playing a big role in the retail revolution, why it’s not sweetness and light for every type of online retailer, and why 85% of people who found a brand online recently are planning to purchase through them again.

<iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src=""></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="" title="TheDrum" target="_blank" style="color: #cccccc; text-decoration: none;">TheDrum</a> · <a href="" title="The role of online marketplaces in the retail revolution" target="_blank" style="color: #cccccc; text-decoration: none;">The role of online marketplaces in the retail revolution</a></div>

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