Select Page

This episode of Marketing Stories provides a marketing perspective on the changes playing out in retail.

Diane Young looks at how the infrastructure supporting e-commerce is playing a big role in the retail revolution, why it’s not sweetness and light for every type of online retailer, and why 85% of people who found a brand online recently are planning to purchase through them again.

<iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/871886311%3Fsecret_token%3Ds-DlmI1NXmqLz&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/thedrum-2" title="TheDrum" target="_blank" style="color: #cccccc; text-decoration: none;">TheDrum</a> · <a href="https://soundcloud.com/thedrum-2/the-role-of-online-marketplaces-in-the-retail-revolution/s-DlmI1NXmqLz" title="The role of online marketplaces in the retail revolution" target="_blank" style="color: #cccccc; text-decoration: none;">The role of online marketplaces in the retail revolution</a></div>

Subscribe to Marketing Stories on iTuneson Spotify, or by searching for ’Marketing Stories with Diane Young’ in your favourite podcast app.