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Low-calorie ice cream brand, Oppo, has launched a new summer campaign, aimed to change the perception of the compromise consumers believe they have to make between calories and flavour. The ad highlights how its products are famous for their flavour, not for their calorie count. 

The campaign, which was created with leading marketing agency, Jaywing, aims to set Oppo apart from its competitors by emphasising their use of natural ingredients through using animated headlines to match the tubs they come in.

The visually arresting style, teamed with a taste message emphasises the brand's premium flavour and quality.

Launched mid-July across social, in-store and TV via Instagram Stories, Facebook, freezer stickers and YouTube bumper ads, the campaign has been translated to multiple languages across Europe. The assets were also turned into a 30-second TV spot that will run on ITV2 later this summer.

Oppo is currently stocked in most UK national supermarkets, including Tesco and Waitrose, as well as other distributors in Europe. 

Matthew Sherratt, head of international marketing at Oppo, says: “We’re really excited about this campaign and how it communicates the quality product and sustainable ingredients that give us a premium product like no other in the category in an easy to digest the message. This fresh approach, relaunching alongside our new brand identity across Europe reinforces the fact that our flavours are what sets us apart. Jaywing showed an insightful, flexible and personal approach, tapping into our audience with a credible brand truth, and engaging copy, to drive great taste and low calorie without compromise, and we’re thrilled to see it come to life.”

Brían Taylor, managing director at Jaywing, says on the partnership: “The team has loved working with Oppo to help bring their brand to life with a fun, stand out campaign which hits their foodie first audience across a variety of channels. We’re looking forward to seeing how we can continue to work together and help them achieve their goals of growth within Europe, as well as within the UK marketplace.”