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Watch the live broadcast on Thursday, July 16 at 3:00 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter.

Live sports are returning—and fans are ready to heat up the conversation. Ad Age President and Publisher Josh Golden sits down with Twitter’s Head of U.S. Sports Partnerships, TJ Adeshola to discuss how fans on Twitter coped without live games, how they will turn to Twitter to be part of the action in real-time and what this opportunity means for brands.

A custom video made possible by Twitter.