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The consumer insights tracking helping Beiersdorf marketers navigate the crisis

by | Jul 1, 2020 | brand strategy, consumer trend, coronavirus, COVID-19, customer engagement, data analytics, data-driven marketing, digital marketing, FMCG, marketing strategy, Qualtrics, Social Media Marketing | 0 comments

A concerted effort to build real-time consumer sentiment tracking has seen Beiersdorf pivot its marketing, media and social approach to meet changing behavioural trends during the COVID-19 crisis.