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Madonna Badger is the founder and chief creative officer of Badger & Winters, the agency behind the Women Not Objects campaign, No Kids in Cages and Olay’s 2020 Super Bowl ad.

In 2011, her three children and her parents were killed in a fire on Christmas Day. Badger escaped by crawling out a window, clad only in her pajamas. Now, as the country faces 100,000 deaths from COVID-19, she talks about dealing with grief, both personal and public, on this episode of the “Ad Block” podcast.