Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.
Scroll through the latest work from brands like The New York Times, Durex, TikTok and others below, then click through to the global Creative Works site and see what stands out.
For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.
To submit work for our Creative Works section, please fill out this online form.
: ‘The Truth is Essential ‘
: ‘Keep Going’
: ‘Time to Talk’
: ‘Let’s Not Go Back to Normal’
: ‘New York Rhapsody’
: ‘Shaken Not Broken’
: ‘A Little Brighter Inside ‘
TikTok has showcased the popular content its users have created during lockdown in its first-ever UK TV ad.
‘A Little Brighter Inside’ works to highlight the short-form videos that have flourished in confinement, featuring artists including Little Mix and Tinie Tempah, as well as Olympics star Tom Daley and The F Word chef, Gordon Ramsey.
Created by Social Lab, the work is part of a wider marketing campaign the social platform has in place for May.
The creators and celebrities who star in the ads will be part of a wider digital campaign from TikTok, using the platform to give an insight into their routines during lockdown through TikTok’s Live feature.
Each day for the next few weeks, a different star will go live, focusing on a range of categories, including health and fitness, cooking, and well-being.
On the launch of the campaign, Jana Ulaite, head of brand and partnerships marketing at TikTok said: “This campaign is all about celebrating the fun and positive spirit of TikTok creators, to shine a light on the amazing content that we are seeing during these tough times.
“So whether it is Grandad Joe taking part in the level up challenge, or even a dancing cat we hope it shines a brighter light on the creativity of the TikTok community and brings a sprinkle of joy to anyone who watches it.”
Campaign title – Brighter Inside
Client – TikTok UK
Client contact –
Richard Waterworth, General Manager, TikTok UK
Jana Ulaite, Head of Brand and Partnerships Marketing, TikTok UK
Hongi Luo, Integrated Marketing Manager, TikTok UK
Creative agency- Social Lab
Managing Partner – Jai Kotecha
Creative – Adam King & Lewis Raven
Planner – Matthew Straker-Taylor
Account Lead – Tom Sneddon
Account Director – Marin Daley-Hawkins
Agency Producer – Sally Miller
Ancika Mester- Production Assistant Agency
Jessica Cave Project Manager Agency
Media agency – PHD UK
Media planner – Mani Sian
Production company – Agile Films
Production Managing Director – Myles Payne
Director: Zac Ella
Producer: Jude Vermeulen
Production Co-Ordinator: Rhian Boughtwood
1st AD: Clara Paris
Wardrobe: Taff Williamson
Art Department: Sets Appeal – Sophie Jacobs, Hela Dondertman, Bridget Murton
Hair and Make-up: Jojo Copeman
Editor: Laurence Halstead
DIT: Martin Fickling
BTS: Kit Dale
Runner: Alasdair Copland
Grade – Ben Rogers
Online – Mark Beardall, Loredana Gangemi
Audio – Toby Griffin
Motion Graphics – Julia Olsson.
: ‘Sentosa Crossing’
Sentosa has tapped into the popularity of Nintendo’s Animal Crossing by launching its own version of the game as people in Singapore continue to remain in lockdown as part of the country’s efforts to fight the coronavirus pandemic.
According to the island owner, Sentosa Development Corporation (SDC), ‘Sentosa Crossing’ uses the island’s attractions to engage players to explore the island.
Players can register for one of the 36 free slots available each day to visit ‘Sentosa Crossing’ and take part in Sentosa Beats Party, a series of curated beats by DJs to bring the beach club experience to guests at home.
They can also take part in Sunset Therapy and Sentosa Cocktail Club, a tutorial series on Sentosa’s Instagram page. There will also be Virtual Yoga by the Beach that will be hosted on Sentosa’s Facebook page every Saturday.
“Through our virtual offerings, we would like to encourage everyone to make time for an “island getaway” during these challenging times, as a break is important for one’s mental wellbeing”, said Lynette Ang, the chief marketing officer at Sentosa Development Corporation.
“In addition, while exploring these leisure experiences, guests can also be inspired with ideas for future outings to Sentosa. We are planning to offer more novel leisure options for our guests and very much look forward to welcoming everyone back to The State of Fun again soon. Meanwhile, until we see you again, do stay home and stay safe.”
Agency: BBH Singapore
Chief Creative Officer: Sascha Kuntze
Group Creative Directors: Janson Choo & Khairul Mondzi
Creative Director: Omar Sotomayor
Senior Copywriter: Adeline Siow
Senior Art Director: Kenneth Foo
Senior Designer: Deng Hui Heng
Designer: Shervin Low
Gaming Consultant: Stanley Tang
Creative Technologist: Jiarong Sng
Business Director: Ross Henderson
Account Director: Manavi Sharma
Account Manager: Shu Li Tan
Head of Strategy: Rebecca Ash
Strategist: Zoe Chen
Content Strategists: Faith Huang & Cheryl Koh
Content Producer: Sam Lynas
Community Managers: Chelsea Auo & Tricia Vergara
Operations Director: Eddie Jackson
Head of Delivery: Lesley Chelvan
Executive Producer: Wendi Chong
Digital Producer: Sean Thambiah
Editor: Christopher Leow
Client: Sentosa Development Corporation
Chief Marketing Officer: Lynette Ang
Director, Brand, Marketing and Communications: Mira Bharin
Senior Assistant Director, Brand & Marketing: Elaine Quek
Deputy Manager, Brand & Marketing: Wendy Tan
Deputy Director, Digital: Ivan Teo
Deputy Manager, Digital: Mohameed Zaki bin Jufr
: ‘Meetings Backgrounds’
It came from the insight that, even during this quarantine, Ford can help individuals to feel closer to each other.
We took video calls, the most used mean of communication today: and made these virtual gatherings funner.
Following this idea, we created here in Brazil the Fun Meetings Backgrounds: a series of animated screensavers for people to customize their videos.
So how about arriving in a Ford on your next video call?
Title: Fun Meetings Backgrounds
Agency: GTB Brazil
Client: Ford Motor Company
Executive Creative Director: Vico Benevides
Art Directors: Matheus Matsumoto, Vinicius Souza
Copywriter: Hugo Cacique
RTV: Marina Fridman
Motion: Daniel Matsumoto
Account: Martin Zucchini, Rafael Franceschini, Enrico Cavallari, Victor Caldeira
Social Media: Daniela Lima, Tamyris Bueno, Natalia Bueno
Planning: Fernando Takey e Gabriel Cinato
Project Manager: Patricia Silvestre, Caio Barsotti
UX: Marco Iglesias
Production Company: Miagui
Sound Company: Audio Arte
Sound Producer: Eduardo Santos
Soundtrack: Gustavo Santana
Sound Designer/Mix: Eduardo Santos
: ‘Isolation Life’
The latest instalment of Maltesers’ long-running ‘Look on the Light Side’ campaign looks at how women are getting together online, supporting each other by laughing through the ups and downs of life in quarantine. The new series of ads shot entirely through video conferencing, takes a humorous look at the struggles of balancing work-life with young children, video-dating and living alone.
This Maltesers campaign, created by AMV BBDO, was produced, directed and shot entirely remotely, without any user-generated content. Award-winning director James Rouse (Outsider) is behind the virtual camera, partnering with AMV, in new and innovative ways to produce the work, ultimately reinforcing the important #Stayhome message.
Maltesers has a history of encouraging and celebrating laughter as a mechanism to break down barriers and bring women together. The brand took an important first step in normalising the representation of disability in advertising when it launched the award-winning ‘Look on the Light Side of Disability’ campaign during the 2016 Rio Paralympics. More recently, the campaign continued, using the power of laughter to speak of the challenges facing underrepresented groups from the older workforce and LGBT+ community.
As the Covid-19 pandemic presents new and unique challenges to the whole country, this new digital campaign reinforces the #stayhome message and shines a spotlight on some of the day-to-day challenges facing women in self-isolation. The ads go beyond feel-good montage, to reflect the reality of life at home and show how women are using humour to create connection and make each other feel better in these extraordinary circumstances.
Of course, no one should have to face their challenges alone and we recognise that for some people isolation is no laughing matter. On social media, the campaign will be supported by mental health charity Mind, signposting help and advice at mind.org.uk/together for those struggling with isolation.
Creative Agency: AMV BBDO
Copywriter: Tim Riley / Jack Smedley / George Hackforth-Jones
Creative Director: Polina Zabrodskaya & Matt Swinburne
Agency Planner: Olivia Stubbings
Agency Account Team:
Richard Moloney- Client Partner
Jonny White- Board Account Director
Matt Thomas- Senior Account Director
Chloe Hogan- Senior Account Manager
Agency Producer: Sophie Honour
Media Agency: Mediacom
Media Planner: Dominic Falquero
Production Company: Outsider
Director: James Rouse
Editor: Art Jones @Work Post
Production Co. Producer: Benji Howell
Post-production Company: Framestore
Business Affairs: Ashley McLeod
Audio Post-production: String & Tins
A collaboration between Red Cross, National Gallery of Denmark, retail cooperative Coop and Accenture Interactive, aims to help the most vulnerable during the Covid-19 crisis, and at the same time inspire artists to create art that reminds us of our unity in isolation.
The project ‘Touched’ allows Danes to use their hands for good, without physically touching, through an interactive, digital experience and time capsule.
By simply taking a picture of your hand and uploading it with a message, Danes are able to contribute to an innovative time capsule that will serve as inspiration for this generation and a history lesson for the next. At the same time, it will also help those in need right now because, for every hand, the Danish retailer Coop will donate 5 DKK to Red Cross’ Covid-19 relief efforts.
Together with the uploaded image, Danes can add a personal message sharing how their lives have been affected by the pandemic. In this way, a digital time capsule is created, which becomes part of a larger art project led by the National Gallery of Denmark, inviting three artists to come up with an artistic response, drawing inspiration from the nation’s messages and images in the development of their artwork.