Select Page

Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

Scroll through the latest work from brands like The New York Times, Durex, TikTok and others below, then click through to the global Creative Works site and see what stands out.

For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.

To submit work for our Creative Works section, please fill out this online form.


: ‘The Truth is Essential ‘

Date: May 2020
The New York Times has announced its largest quarter for subscriptions ever. Readers are turning to The New York Times—in historic numbers—to understand the coronavirus pandemic and what it means for their daily lives. 
It had around 240 million global uniques in March based on internal data, by far the highest number ever. 
To highlight the important work of bringing facts to light and the difficulty in doing so in this moment, The Times is introducing a new advertising campaign, “The Truth is Essential.”
Tags: United States

: ‘Keep Going’

Date: May 2020
Last week saw the launch of KeepGoing, a virtual gallery selling photos taken by Directors and DPs to support unemployed industry freelancers through the Motion Picture & Television Fund Covid-19 Emergency Relief Fund.
This week, KeepGoing is pleased to share that the following acclaimed Directors and DPs have joined the effort:
Rachel Morrison (Academy Award nominated, Mudbound, Black Panther, Fruitvale Station, Dope)
Lawrence Sher (Joker, Garden State)
Andrij Parekh (Blue Valentine)
James Laxton (Moonlight, If Beale Street Could Talk)
Philippe Le Sourd (Academy award nominated, The Grandmaster, The Beguiled, Seven Pounds)
Mandy Walker (Hidden Figures, Mulan, Australia)
Natasha Braier (The Neon Demon, Honey Boy)
Autumn Durald Arkapaw (Teen Spirit, Palo Alto)
Miles Jay (Grammy nominated, Leon Bridges River music video)
Tags: United States

: ‘Time to Talk’

Date: May 2020
Amaze, the sex-ed YouTube series with more than 35m views and 100 animated videos, is launching a new commercial campaign and the #AskableParent Guide to Porn to encourage parents to use this time at home to communicate with their kids about sexual health and development
Amaze partnered with Sanctuary Content film Director Aaron Ruell and ad agency GS&P on Time to Talk, a new campaign urging parents to be the go-to for their kids’ questions. The commercial spots, eloquently titled “Boner,” “Masturbate,” and “Tampon” hilariously remind parents that little kids have big questions. 

Client: AMAZE
Campaign Name: Time to Talk
Spot Names:  “Time to Talk” :30; “Boner” :15; Masturbate” :15; “Tampon” :15
Air Date: March 7, 2020
Agency: Goodby Silverstein & Partners
Production Co: Sanctuary
Creators of AMAZE: Advocates for Youth, Youth Tech Health, and Answer
Associate Director of Strategic Projects AMAZE: Lincoln Mondy 
Co-Chairmen: Jeff Goodby and Rich Silverstein
Chief Creative Officer: Margaret Johnson
Executive Creative Director: Danny Gonzalez
Executive Creative Director: David Suarez
Art Director: David Spradlin
Copywriter: Craig Shervin
Account Director: Becca Morris
Director of Business Affairs: Judy Ybarra
Production Company: Sanctuary
Production Company City: Los Angeles
Director: Aaron Ruell
Director of Photography: Damian Acevedo
Executive Producer/Owner: Preston Lee 
Executive Producer: Kristen Bedard Johnson
Editorial Company: Arcade Edit
Editing Company City: New York
Editor: Kim Bica
Assistant Editor: Josh Nowlan
Executive Producer: Sila Soyer
Producer: Fanny Cruz
VFX: The Mill NY
Director of Production: Andrew Sommerville
Head of Production: Abigail Klimaszewska
Finish Lead: Anne Trotman
Finish Production Supervisor: Julia Paskert
Colorist: Fergus McCall
Color Assist: Andrew Ceen, David Franzo
Color Producer: Megan Rumph
Color Production Coordinator: Lucy Gatanis
Color Executive Producer: Rochelle Brown
Sound Design/Mix: One Thousand Birds 
Sound Design: Torin Geller and Hayley Livingston
Mix: Torin Geller and Hayley Livingston
Producer: Alex Berner-Coe
Executive Producer: Kira MacKnight
Company name: Human
Executive Producer: James Dean Wells
“Wor Cab” composed by Seth Fruiterman is the track on the 30’s
“Cilantro” composed by James Leibow is the track on the :15’s
Tags: United States

: ‘Let’s Not Go Back to Normal’

Date: May 2020
As countries outline plans to ease lockdown restrictions and people look toward some semblance of normality, the brand is encouraging people NOT to go back to normal – because normal wasn’t good enough.
Pointing to ‘norms’ such as shaming women who carry condoms and men not wearing them because they don’t like the ‘feel’, Durex argues that the current crisis represents a unique chance to reset what ‘normal’ looks like. The campaign, from Durex global creative agency Havas London, centres around an empowering manifesto (below and attached), which will be delivered across owned channels and social, as well as further executions over the coming weeks.
It comes the same week that the president of the British Association for Sexual Health and HIV claimed lockdown is a ‘once in a lifetime’ chance to drive down sexually transmitted infections permanently.

Title: Let’s Not Go Back to Normal 
Brand: Durex
Ben Wilson, Global Category Director, Sexual Wellbeing, RB
Shane Kerr, Global Brand Director, Sexual Wellbeing, RB 
Creative agency: Havas London
RB Global ECD / Creative Partner: Elliot Harris
Greg Ormrod
Thomas Worthington
Account team: 
Stephanie Smith, Global Brand Director
Ainhoa Wadsworth, Managing Partner
Nick Boyle, Business Director
Bella Macdonald, Senior Account Manager
Strategy team: 
Chantelle Begley, Strategy Partner
Agency producers:
Toby Horrocks, Senior Producer
Lorenzo Fruzza, Head of Design
Luke Remon, Designer
Tags: UK

: ‘Distance’

Date: May 2020
Everyone knows that the Finnish are a population who don’t mind keeping their distance, even under normal circumstances. However, as governments all around the world are planning on gradually lifting restrictions, even the Finns need a reminder to keep the distance.
HOK-Elanto, one of the biggest retailers in Finland, published an insightful print today in the cover of the biggest national newspaper Helsingin Sanomat. Instead of just a traditional print it takes advantage of an optical illusion that requires the reader to take a few steps back to see it clearly. 
Tags: Finland

: ‘New York Rhapsody’

Date: May 2020
Adorama has debuted its highly anticipated original short movie, ‘New York Rhapsody,; which follows three creatives in New York City as they hustle against and within the rhythm of the city to chase their artistic visions.
As New Yorkers continue to stay at home and have had to adapt to new routines, ‘New York Rhapsody’ is a reminder of the beautiful city that never sleeps and a love letter to all of the creatives continuing to dream, hustle, and create every day. Fully written, directed, and edited by Adorama’s in-house creative cinematography team, the film is a reflection of their passion for creating engaging, high-quality content that inspires others.
Tags: United States

: ‘#MakeItTogether’

Date: May 2020
Queer Eye’s Tan France hosted a Mother’s Day Get-Together on KitchenAid Instagram Live (@KitchenAidUSA) with the Emmy-award winning TV personality Maria Menounos and NYT Bestselling cookbook author Tieghan Gerard of Half Baked Harvest.
The IG Live is part of a broader KitchenAid global #MakeItTogether campaign that launched in mid-March in response to COVID-19 as millions of people were discovering the joy of cooking at home.
Tags: United States

: ‘Shaken Not Broken’

Date: May 2020
Campari Australia in partnership with Eleven, Apparent and Wavemaker have launched a national Covid-19 response initiative, Shaken Not Broken, to support the Australian hospitality industry during this difficult time.
The initiative was developed to support neighbourhood bars and venues as they adapt and stay connected to their communities, by facilitating access to a bottled cocktail delivery or pick-up service via a partnership with online ordering platform HungryHungry.
Since launch, more than 200 venues have registered for the initiative’s Response Package, which includes donated Campari Group product, cocktail delivery supplies and marketing tools to help drive widespread awareness about venues’ individual contactless cocktail offering. 

Campari Australia
Creative & PR: Eleven Sydney
Production: Bolt 
Digital: Apparent 
Media: Wavemaker
Delivery partner: HungryHungry
Tags: Australia

: ‘A Little Brighter Inside ‘

Date: May 2020

TikTok has showcased the popular content its users have created during lockdown in its first-ever UK TV ad.

‘A Little Brighter Inside’ works to highlight the short-form videos that have flourished in confinement, featuring artists including Little Mix and Tinie Tempah, as well as Olympics star Tom Daley and The F Word chef, Gordon Ramsey.

Created by Social Lab, the work is part of a wider marketing campaign the social platform has in place for May. 

The creators and celebrities who star in the ads will be part of a wider digital campaign from TikTok, using the platform to give an insight into their routines during lockdown through TikTok’s Live feature. 

Each day for the next few weeks, a different star will go live, focusing on a range of categories, including health and fitness, cooking, and well-being. 

On the launch of the campaign, Jana Ulaite, head of brand and partnerships marketing at TikTok said: “This campaign is all about celebrating the fun and positive spirit of TikTok creators, to shine a light on the amazing content that we are seeing during these tough times. 

“So whether it is Grandad Joe taking part in the level up challenge, or even a dancing cat we hope it shines a brighter light on the creativity of the TikTok community and brings a sprinkle of joy to anyone who watches it.” 


Campaign title – Brighter Inside

Client – TikTok UK

Client contact –

Richard Waterworth, General Manager, TikTok UK

Jana Ulaite, Head of Brand and Partnerships Marketing, TikTok UK

Hongi Luo, Integrated Marketing Manager, TikTok UK

Creative agency-  Social Lab

Managing Partner – Jai Kotecha

Creative – Adam King & Lewis Raven

Planner – Matthew Straker-Taylor

Account Lead – Tom Sneddon

Account Director – Marin Daley-Hawkins

Agency Producer – Sally Miller

Ancika Mester- Production Assistant Agency 

Jessica Cave Project Manager Agency 

Media agency – PHD UK

Media planner – Mani Sian

Production company – Agile Films

Production Managing Director – Myles Payne

Director:  Zac Ella

Producer: Jude Vermeulen

Production Co-Ordinator: Rhian Boughtwood 

1st AD: Clara Paris

Wardrobe: Taff Williamson

Art Department: Sets Appeal – Sophie Jacobs, Hela Dondertman, Bridget Murton

Hair and Make-up: Jojo Copeman

Editor: Laurence Halstead

DIT: Martin Fickling

BTS: Kit Dale

Runner: Alasdair Copland

Grade – Ben Rogers

Online – Mark Beardall, Loredana Gangemi

Audio – Toby Griffin

Motion Graphics – Julia Olsson.

Tags: UK

: ‘Sentosa Crossing’

Date: May 2020

Sentosa has tapped into the popularity of Nintendo’s Animal Crossing by launching its own version of the game as people in Singapore continue to remain in lockdown as part of the country’s efforts to fight the coronavirus pandemic.

According to the island owner, Sentosa Development Corporation (SDC), ‘Sentosa Crossing’ uses the island’s attractions to engage players to explore the island.

Players can register for one of the 36 free slots available each day to visit ‘Sentosa Crossing’ and take part in Sentosa Beats Party, a series of curated beats by DJs to bring the beach club experience to guests at home.

They can also take part in Sunset Therapy and Sentosa Cocktail Club, a tutorial series on Sentosa’s Instagram page. There will also be Virtual Yoga by the Beach that will be hosted on Sentosa’s Facebook page every Saturday.

“Through our virtual offerings, we would like to encourage everyone to make time for an “island getaway” during these challenging times, as a break is important for one’s mental wellbeing”, said Lynette Ang, the chief marketing officer at Sentosa Development Corporation.

“In addition, while exploring these leisure experiences, guests can also be inspired with ideas for future outings to Sentosa. We are planning to offer more novel leisure options for our guests and very much look forward to welcoming everyone back to The State of Fun again soon. Meanwhile, until we see you again, do stay home and stay safe.”





Agency: BBH Singapore

Chief Creative Officer: Sascha Kuntze 

Group Creative Directors: Janson Choo & Khairul Mondzi

Creative Director: Omar Sotomayor

Senior Copywriter: Adeline Siow

Senior Art Director: Kenneth Foo

Senior Designer: Deng Hui Heng

Designer: Shervin Low

Gaming Consultant: Stanley Tang

Creative Technologist: Jiarong Sng

Business Director: Ross Henderson

Account Director: Manavi Sharma

Account Manager: Shu Li Tan 

Head of Strategy: Rebecca Ash

Strategist: Zoe Chen

Content Strategists: Faith Huang & Cheryl Koh

Content Producer: Sam Lynas 

Community Managers: Chelsea Auo & Tricia Vergara 

Operations Director: Eddie Jackson

Head of Delivery: Lesley Chelvan

Executive Producer: Wendi Chong

Digital Producer: Sean Thambiah

Editor: Christopher Leow 


Client: Sentosa Development Corporation

Chief Marketing Officer: Lynette Ang

Director, Brand, Marketing and Communications: Mira Bharin

Senior Assistant Director, Brand & Marketing: Elaine Quek

Deputy Manager, Brand & Marketing: Wendy Tan

Deputy Director, Digital: Ivan Teo

Deputy Manager, Digital: Mohameed Zaki bin Jufr

Tags: Singapore

: ‘Meetings Backgrounds’

Date: May 2020

It came from the insight that, even during this quarantine, Ford can help individuals to feel closer to each other.

We took video calls, the most used mean of communication today: and made these virtual gatherings funner.

Following this idea, we created here in Brazil the Fun Meetings Backgrounds: a series of animated screensavers for people to customize their videos.

So how about arriving in a Ford on your next video call?



Title: Fun Meetings Backgrounds

Agency: GTB Brazil

Client: Ford Motor Company

Executive Creative Director: Vico Benevides

Art Directors: Matheus Matsumoto, Vinicius Souza

Copywriter: Hugo Cacique

RTV: Marina Fridman

Motion: Daniel Matsumoto

Account: Martin Zucchini, Rafael Franceschini, Enrico Cavallari, Victor Caldeira

Social Media: Daniela Lima, Tamyris Bueno, Natalia Bueno

Planning: Fernando Takey e Gabriel Cinato

Project Manager: Patricia Silvestre, Caio Barsotti

UX: Marco Iglesias

Production Company: Miagui

Sound Company: Audio Arte

Sound Producer: Eduardo Santos

Soundtrack: Gustavo Santana

Sound Designer/Mix: Eduardo Santos

Tags: Brazil, creativity, digital, advertising, Video case study, COVID-19, car, automotive

: ‘Isolation Life’

Date: May 2020

The latest instalment of Maltesers’ long-running ‘Look on the Light Side’ campaign looks at how women are getting together online, supporting each other by laughing through the ups and downs of life in quarantine. The new series of ads shot entirely through video conferencing, takes a humorous look at the struggles of balancing work-life with young children, video-dating and living alone.

This Maltesers campaign, created by AMV BBDO, was produced, directed and shot entirely remotely, without any user-generated content. Award-winning director James Rouse (Outsider) is behind the virtual camera, partnering with AMV, in new and innovative ways to produce the work, ultimately reinforcing the important #Stayhome message.

Maltesers has a history of encouraging and celebrating laughter as a mechanism to break down barriers and bring women together. The brand took an important first step in normalising the representation of disability in advertising when it launched the award-winning ‘Look on the Light Side of Disability’ campaign during the 2016 Rio Paralympics. More recently, the campaign continued, using the power of laughter to speak of the challenges facing underrepresented groups from the older workforce and LGBT+ community.

As the Covid-19 pandemic presents new and unique challenges to the whole country, this new digital campaign reinforces the #stayhome message and shines a spotlight on some of the day-to-day challenges facing women in self-isolation. The ads go beyond feel-good montage, to reflect the reality of life at home and show how women are using humour to create connection and make each other feel better in these extraordinary circumstances.

Of course, no one should have to face their challenges alone and we recognise that for some people isolation is no laughing matter. On social media, the campaign will be supported by mental health charity Mind, signposting help and advice at for those struggling with isolation.


Creative Agency: AMV BBDO

Copywriter: Tim Riley / Jack Smedley / George Hackforth-Jones

Creative Director: Polina Zabrodskaya & Matt Swinburne

Agency Planner: Olivia Stubbings

Agency Account Team:

Richard Moloney- Client Partner

Jonny White- Board Account Director

Matt Thomas- Senior Account Director

Chloe Hogan- Senior Account Manager

Agency Producer: Sophie Honour

Media Agency: Mediacom

Media Planner: Dominic Falquero

Production Company: Outsider

Director: James Rouse

Editor: Art Jones @Work Post

Production Co. Producer: Benji Howell

Post-production Company: Framestore

Business Affairs: Ashley McLeod

Audio Post-production: String & Tins

Tags: UK, maltesers, amv bbdo

: ‘Touched’

Date: May 2020

A collaboration between Red Cross, National Gallery of Denmark, retail cooperative Coop and Accenture Interactive, aims to help the most vulnerable during the Covid-19 crisis, and at the same time inspire artists to create art that reminds us of our unity in isolation.

The project ‘Touched’ allows Danes to use their hands for good, without physically touching, through an interactive, digital experience and time capsule.

By simply taking a picture of your hand and uploading it with a message, Danes are able to contribute to an innovative time capsule that will serve as inspiration for this generation and a history lesson for the next. At the same time, it will also help those in need right now because, for every hand, the Danish retailer Coop will donate 5 DKK to Red Cross’ Covid-19 relief efforts. 

Together with the uploaded image, Danes can add a personal message sharing how their lives have been affected by the pandemic. In this way, a digital time capsule is created, which becomes part of a larger art project led by the National Gallery of Denmark, inviting three artists to come up with an artistic response, drawing inspiration from the nation’s messages and images in the development of their artwork.

Tags: Denmark