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Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

Scroll through the latest work from brands like Pornhub, Burger King, ITV, Adidas, McDonald's and others below, then click through to the global Creative Works site and see what stands out.

For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.

To submit work for our Creative Works section, please fill out this online form.

: 'Cleanest Porn Ever'

Date: April 2020
Pornhub has launched 'The Cleanest Porn Ever' to encourage users to not only take the proper safety precautions during the Covid-19 pandemic, but to also practice the safest sex.
The coronavirus has changed our lives. And seemingly overnight, we’ve all had to learn new rules concerning things like social distancing and hand washing; But what about sex? While experts have talked about the risks of contagion during intercourse, despite cases in which one partner is suspected of having the virus, there’s no consensus on what measures we should take when it comes to making love in the age of coronavirus.
Pornhub, the world’s largest adult network, wanted to provide their community of over 150 million daily users with some guidance about what precautions to take while having sex. That’s why they tapped their long-time creative agency, Officer & Gentleman, to create 'The Cleanest Porn Ever': A series of instructional videos that not only show users how to stay clean and safe during the pandemic, but also how to have the safest sex. Because until we have more information and more testing, we’ll have to come together… from a distance.
Tags: World

: 'Camden Heroes'

Date: April 2020
Camden Town Brewery has re-branded its classic Camden Hells lager to Camden Heroes, with all proceeds of every can sold, donated to charities supporting healthcare workers during this incredibly difficult time.
What’s more, all NHS workers will be able to claim a free six pack of Camden Heroes Lager by signing up to the Camden Web Shop, using their NHS email address and entering the code ‘HEROESFORHEROES’ at checkout.
Camden Town Brewery will also be donating 20,000 cans directly to frontline staff at hospitals, ambulance stations and clinics in London as a direct ‘thank you’ for when staff clock off after their shift.
Tags: UK

: 'Unhappy Birthday'

Date: April 2020
A child’s birthday that falls in the middle of a lockdown is not really what you would call a happy birthday. Celebrating without friends and extended family is hard, so with 'Unhappy Birthday', Burger King France is showing parents support by offering to throw 500 parties to kids who celebrate their birthdays during quarantine, giving them the party they deserve once the lockdown is over.
To participate, parents just have to share a photo of their child's birthday cake and tag Burger King. The campaign started running on 24 April on Burger King France's social channels.
Tags: France

: 'Serious Tissues'

Date: April 2020
Change Please, the social enterprise that trains homeless people to work as baristas, has come up with a new initiative called Serious Tissues – a 100% recycled toilet paper brand sold to support NHS frontline workers. The brand launches on 30 April, with the name, branding, visual identity and tone of voice all developed by independent creative agency, Above+Beyond.
Serious Tissues has been in development by the Change Please team for close to a year, with the original intention to focus on tackling climate change with a commitment to plant trees all over the world. But the outbreak of Coronavirus has presented a more immediate need. So, the team has brought forward the launch of Serious Tissues from the summer to start making a difference right now. Rather than focusing on climate change, every penny of profit will go towards helping patients and the amazing NHS staff and volunteers who are dealing with this crisis on behalf of all of us.
100% of the profits from Serious Tissues will be in aid of the NHS Charities Together COVID-19 Urgent Appeal. The Appeal is being coordinated by NHS Charities Together - the umbrella organisation of 170 NHS Charity trusts across the country. The funds will be used where they are most needed and distributed by local NHS charities. They will provide wellbeing packs to help the workers through the demanding long shifts they’re putting in to fight the disease, as well as helping with the cost of travel, parking and accommodation for staff and volunteers, any unexpected requirements over the next few months and will support the recovery of NHS staff and volunteers after the pandemic.
Tags: UK

: 'Ready For Sport'

Date: April 2020
Adidas' latest campaig, 'Ready For Sport' has been created with stock footage and existing campaign imagery, with the script read by NYC rapper Princess Nokia, who delivers the powerful “We will ___ again” device. Adidas Instagram stickers have also been created, inviting people to post online about what activity or sport they’re looking forward to experiencing again.
The final product aims to rally Adidas’ global audience of vertical and versatile athletes – reminding them just how incredible sport is going to feel when it returns, and therefore how essential it is for us all to be ready. 
Unlike other current Covid-19 campaigns, 'Ready For Sport' aims to be an inspiring and optimistic rallying call for people everywhere to look forward and imagine how incredible sport is going to feel when this is over.
Brand - adidas
Creative Agency – Iris 
Executive Creative Director – Henry Scotland & Rachid Ahoiuyek
Creative Director – Gabi Mostert 
Planner – Rory Natkiel 
Managing Partner – Nico Tuppen 
Senior Account Director – Simone Botherway
Account Manager – Lottie Tonks
Agency Producers – Annabel Singer, James Plaxton & Oliver Rushton
Production Company – POPs Productions
Director – Gabi Mostert 
Editor – Iain Finlay, Andy Sowerby
Post Production – POPs Productions
Audio Post Production – George Castle @ GCRS
Designer – David Missen and Jess Leonard
Social Manager – Sophie Tyler 
Voice over talent management – Gary Cohen, ATC Management
Composer – Dave Connolly 
Music Licensor – Wake the Town
Tags: Europe

: '#StayHomeHeroes'

Date: May 2020
Creative innovation agency, Iris, has partnered with new charity Heroes to support fundraising for the NHS and respond to the government’s call for agencies to help drive the Stay at Home message.
The campaign, ‘Stay Home Heroes’, is made up of imagery that heroes ordinary people who are following the rules by staying home, to support the NHS against the spread of Covid-19.
The images were captured by 26 professional photographers during lockdown and take a quirky look at the mundane tasks enjoyed during the lockdown period, with domestic acts glorified and shown as legendary heroic triumphs that help to save lives. The campaign also invites people to join the #StayHomeHeroes social media challenge, by taking a heroic picture of a friend or family member, tagging the Heroes charity (@helpthemhelpus_ ) and nominating a friend to do the same - spreading the message further.
Tags: UK

: 'The People's Ad Break'

Date: May 2020
ITV Commercial is inviting ITV viewers to become the stars of the ad break as they launch The People’s Ad Break, a dedicated TV ad spot which will see familiar ad campaigns recreated by the public.
Launching on Saturday 2 May, the initiative will see five popular adverts from commercial brands Aldi, Haribo, Honda, Walkers and Weetabix broadcast on ITV.
Viewers will then be invited to recreate the respective adverts at home* and submit their entries for a potential spot in The People’s Ad Break.
The People’s Ad Break will then air on Saturday 23 May, using the content judged to be the best and most innovative replica commercials.
Tags: UK

: 'Signal For Help'

Date: May 2020
The Canadian Women’s Foundation and Women’s Funding Network have launched Signal for Help in Canada and the US, to help combat the increase of gender-based violence as a result of home isolation.
Signal for Help is an online initiative and tool designed to provide women who are confined to their homes with their abusers a method to discreetly communicate over any video call that they need help.
The signal is a simple single-handed gesture that symbolically entraps the thumb in the palm and provides those at risk with a discreet way to let family, friends, and colleagues know that they need help. It was intentionally designed as a continuous hand movement that could be made easily visible on a video call - due to the dramatic increase in usage of personal and professional video calls during this time. Instructional social posts were designed with a two-step visualization of how to perform the Signal for Help.
The assets are available in English, French, and Spanish at in Canada, and in the US. They can be easily downloaded by organizations and individuals to share.
Tags: Canada

: 'Cravings'

Date: May 2020
McDonald’s has launched a heartwarming new ad by DDB Sydney ahead of Mother’s Day as a tribute to all the mums out there.
The ad, titled 'Cravings', tells the story of a daughter who goes out of her way to make her pregnancy reveal to her mother truly special with Macca’s – telling her mother by doing something she herself loved and experienced when she was pregnant. An ice cream with a pickle!
Directed by Christopher Rigger, the emotive spot is set to Haley Reinhart’s rendition of Can’t Help Falling In Love with you and forms part of the wider ‘We’ll be here’ brand campaign.
McDonald’s Australia:
Marketing Director: Jo Feeney
National Marketing Manager: Amanda Nakad
Chief Creative Officer – DDB Australia: Ben Welsh
Chief Creative Officer - DDB Sydney: Tara Ford
Creative Partner: David Joubert
Senior Art Director: Anna Paine
Senior Copywriter: Owen Bryson
Lead Senior Producer: Tania Jeram
Managing Director: Priya Patel
Managing Partner: Lisa Hauptmann
Business Director: Nicole Drabsch
Chief Strategy Officer: Carl Ratcliff
Planning Partner: Anna Bollinger
Production Company: Finch Company
Director: Christopher Riggert
Executive Producer: Karen Bryson
Producer: Camilla Mazzaferro
DOP: Jeremy Rouse
Editor: Stewart Reeves, The Editors Sydney
Grade: Ben Eagleton
Online: Quade Biddle, Atticus Post
Sound Engineer: Abigail Sie, Song Zu
Music Licensor: Level Two Music, Melbourne
Media: OMD
Tags: Australia

: 'Stan'

Date: May 2020

As part of a multi-year partnership with Ant McPartlin and Declan Donnelly, Santander give listeners an entertaining insight into the latest happenings at the duo's ripoff brand 'Antandec' while simultaneously driving awareness of Santander’s mortgage products.

In this radio ad, Ant and Dec introduce their new high-tech mortgage smartbot, Stan.

Tags: UK, audio

: 'Did Somebody Say Just Eat?'

Date: May 2020

Just Eat’s jingle has been given the Snoop Dogg treatment, as the delivery service continues its pivot away from a focus on convenience, to an emphasis on delivering joy.

Billed as ‘this year’s biggest collaboration,’ the spot sees the famous rapper working hard on jazzing up Just Eat’s latest jingle - doggystyle.

“It was a great track, it had its run, it did a great job… but it needed to upgrade,” a regally dressed Snoop Dogg coolly tells the camera. ”That’s why they brought me in, you know. To put some spice on it.”

Created by its creative agency, McCann London, with social strategy and creative managed by Byte London, the global campaign is devised to reiterate Just Eat's brand message - that it isn't a traditional weekend takeaway treat, but for all food delivery occasions. 

The global campaign will launch in seven markets and run from May, for a year in every territory, across TV, out-of-home (OOH), digital OOH, social and radio.


Advertiser: Just Eat: 

Chief Marketing Officer: Susan O’Brien

Global Head of Brand: Stuart Eaton 

Global Head of Design: Colin Chan

Global Content Manager: Niall Barrow


Creative Agency: McCann London

Chief Creative Officer: Laurence Thomson & Rob Doubal

Chief Strategy Officer: Theo Izzard-Brown

Creative Directors:  Rob Webster & Alexei Berwitz 

Senior Creatives: James Crosby & William Cottam

Managing Partner:  Tommy Smith

Account Manager:  Joely Buxton-Smith 

Senior Project Manager: Chloe Lockett

Planning Partner: Jonathon Brown

Senior Planner: Emily Ellis

Junior Planner: Ipek Erel

Lisa Carrana: Head of Design

Mark Fraser: Senior Designer

Vicky Kowchoski: Senior Designer


Production: Craft London

Chief Production Officer: Sergio Lopez

Head of Integrated Production: Sophie Chapman-Andrews

Executive Producer: Amos Usiskin

Senior Producer: Gabrielle Flanagan

Producer: Jacob Gardner

Senior Client Manager: Vanessa Mokrab

Implementation Manager: Marta Lopez

Business Affairs Lead: Molly Strasser

Music Supervisor: Chris Graves

Audio Mixer: Giselle Hall

Editor: Douglas Flockhart

Animation/VFX: Kasia Nalewajka


Marketing Technology Agency: BYTE London

Creative Director: Louis Persent

Lead Creative Planner: George Wheeler

Senior Lead Art Director and Designer: Oded Shein

Account Planner: Alex Duns


Production: Riff Raff Films

Director:  Francois Rousselet

Executive Producer: Matthew Fone

Executive Producer: Natalie Arnett

Producer: Cathy Hood

Producer USA: Jay Wintringer

Production Supervisor: Ben Oswald

Assit Production Supervisor: Joey Mendez

Assistant Director: Francois Caillaud

Casting:  Sonnenberg Casting

DOP: Xiaolong "X” Liu

Production Designer: Jeffrey Higinbotham

Art Director: Mike Martella

Art Coordinator: Laura DeRosa

Prop master: Sebastian Ize

Costume designer (Snoop): Talia Coles

Costume designer (Talent):  Liz Botes

Choreographer: Fatima Robinson


Editor: Amanda James at Final Cut


Post Production: MPC

VFX Lead: Alex Lovejoy    

Post Producer: Ryan Hancocks

Telecine OP: Jean-Clement Soret


Music: String & Tins

Production Manager: Eimear Gorey

Sound Designer & Composer: Adam Smyth



Producer: Julie Hughes

Photographer: James Dimmock


Hero Casting

Talent Republic


Media Agency: UM

Tags: UK

: 'Oneness '

Date: May 2020

BBC One is launching new idents which have been created to reflect how communities are coming together during lockdown. 

The idents (the short films that play out before programmes) have been created by BBC Creative, in collaboration with BBC Marketing.  A total of eight new idents will be introduced over the next few weeks across the BBC One network and nations opt outs.  

The idents will showcase a range of different and eclectic activities people have been doing to stay connected during isolation.

The whole production was done remotely; the films were self-shot by the contributors at home and edited together by the BBC.

They build on the original ‘Oneness’ idents created by artist Martin Parr which have been shown on-air since January 2017, depicting people coming together around common interests across the country. 



ECD: Helen Rhodes, BBC Creative

CD: Lambros Charalambous, BBC Creative

Creatives: Charlotte Humphreys, Jules Middleton, BBC Creative

Producer: Holly Marsella, BBC Creative

Production Manager: Jessica Greshoff, BBC Creative

Production Coordinator: Rachael Aldridge, BBC Creative

Researchers: Anneka Harry, Uzma Painchun, Adam Lonergan

Editor: Adam Rudd, Whitehouse Post

Audio: Alex Bingham, Machine and Lewis Clark, Red Bee Media

Grade: Paul Callaghan, Red Bee Media and Richard Fearon, Black Kite

Tags: UK

: 'This Doesn’t Need to End'

Date: May 2020

Cadbury wanted to celebrate all the wonderful small generous acts that are happening every single day, behind front doors across the UK. The result is “This Doesn’t Need to End”, a film made by VCCP and Clouded Vision.

Working together they created a spot that highlights the generous acts we are seeing in society and championing that we retain these generous behaviours once we're out of lockdown. The footage was all captured by Clouded Vision's network of DOPs, filming in their own homes and with their families during lockdown, gathering the real-life stories shared in the film.

The film launched during a 90-second spot during Gogglebox on 1 May and supported by a social media campaign. All media was handled by Carat. The film will be available afterward to watch on Cadbury’s owned social channels.


Cadbury Credits:

Mie-Leng Wong - Head of Global Brands

Sam Greenwood - Global Brand Director Cadbury

Colin O’Toole -Associate Marketing Director Cadbury Equity (UK)

VCCP Credits:

ECD: Darren BailesCreative Directors: Chris Birch & Jonny Parker

Agency Producer: Carly Parris

Production: Clouded Vision

DOP: Josh Willaims, Jack Maddison, Dan Evans, Richard Bell, Victor Frankowski, Max Gabbay, Tom Sweetland, Casey Hennesy, Harold Willaims

Director: Tom Sweetland

Producer: Simon Lane

Editor: Toby Dashwood

Post Production: Freefolk

Executive Post Producer: Fi Kilroe

Producer: Charles Gillett

Lead Flame: Jason Watts

Nuke Compositor: Bradley Cocksedge

Sound Design: Timo Salia

Colourist: Dan Moran

Account Team:

David Boscawen - Group Managing Director

Sam Brown - Business Director

Matt Smith - Business Director

Catherine Tilley - Senior Account Manager

Media Agency: Carat

Media Team:

Charlotte Taylor - Global Client Leads

Flora Kessler - Strategy Partner

Lauren Ashleigh Kenny - Client Business Director

Tags: UK, TV, TV Advert, film craft, COVID-19, Coronavirus, Lockdown