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Brands including Volkswagen, Kelloggs, Thomas Cook Marmite, Irn-Bru, Deezer, National Express, Covonia, Battersea Dogs and Cats Home, Greenpeace have all made the shorlist for The Drum Roses Awards 2020. 

These awards strive to find the hidden gems in advertising, design and digital based outside of the M25. Celebrating exceptional creative talent by providing a platform to shine outside of London, Big or small, old or new, anyone can enter as long as their office is not in the capital city.  

The judging panel was chaired by Emma de la Fosse, chief creative officer at Digitas UK, who alongside agencies like Rothco, Guardian News and Media, Engine, St Luke's, VMLY&R, Pablo, Above+Beyond, Platform 13, Know Group, Leo Burnett and Publicis Sapient finalised this year's shortlist.

In light of the current global situation, The Drum Awards are reviewing the ceremony date which was due to take place on 14 May. For updates and developments on this, please keep an eye on the awards website

Check out the full list of finalists below: 

Website 

  • Bonfire Creative Intelligence for Star Medical 
  • HAVAS Lynx for Roche 
  • Mad River for Mad River Website 
  • Stein IAS for Trelleborg Marine & Infrastructure 
  • The Leith Agency for IRN-BRU 
  • Whitespace for Creative Edinburgh 

Online Video/Film/Viral Advert

  • Aardman for Greenpeace
  • BBC Creative for Sport Relief
  • Bright Signals for Deezer
  • Muckle Hen Productions for The Donaldson Trust
  • Rees Bradley Hepburn Ltd for Dudley and Walsall Mental Health Trust
  • TBWA\MCR for David Lloyd ClubsThe Leith Agency for IRN-BRU – Sprouts
  • The Leith Agency for IRN-BRU - Ginger & Proud
  • Velvet Film Production for YT Industries 

Online Advert or Campaign 

  • BJL for Ronseal 
  • Bray Leino Ltd for Covonia 
  • Hit Irritations Hard 
  • Isobel for Almond Board of California 
  • One Black Bear for National Express 
  • The Leith Agency for IRN-BRU - Ginger & Proud 
  • The Leith Agency for German Doner Kebab 
  • The Leith Agency for IRN-BRU - The Three Wise Queens 

App 

  • Aardman for FCB Inferno / Huawei 
  • StorySign 

Augmented Reality 

  • Mad River for Battersea Dogs and Cats Home 
  • The Leith Agency for The Scottish Government 

Virtual Reality 

  • Pikcells for MasterBrand Cabinets, Inc. 

Innovative Use of Technology 

  • Aardman for FCB Inferno / Huawei 
  • BJL for Ronseal 
  • Pikcells for Vita Student 
  • Vita Student WebGL Accommodation Tour 
  • Whitespace for Aegon 
  • Zeal Creative for Kellogg's Crunchy Nut 

 

TV/Cinema Campaign 

  • BBC Creative for BBC Sport 
  • Remember The Name
  • The Leith Agency for The Scottish Government
  • The Leith Agency for IRN-BRU 

TV/Cinema Commercial Produced for 20k or Less 

  • BBC Creative for Jetter's Den
  • SBW Advertising for Shelter Cymru & Welsh Government 

TV/Cinema Commercial Under 21 Seconds 

  • BBC Creative for BBC Sport 
  • BBC Creative for Sport Relief 
  • Isobel for Almond Board of California 
  • Uber Agency Ltd for Tombola Arcade 

TV/Cinema Commercial Over 21 Seconds 

  • Aardman for Greenpeace 
  • Aardman for ITV Creative 
  • BBC Creative for BBC Sport - 3 Seconds Is All You Have 
  • BBC Creative for BBC Sport - Remember The Name 
  • BBC Creative for CBBC 
  • Principles Agency for Ideal Boilers 
  • The Leith Agency for The Scottish Government 
  • The Leith Agency for IRN-BRU 

Press Campaign 

  • Absolute for Milk Maids 
  • HAVAS Lynx for ALK 
  • Rees Bradley Hepburn Ltd for Fantasie 
  • The&Partnership Manchester for Avantex 
  • The Leith Agency for The Scottish Government 
  • Food Gone Bad 
  • WAA Chosen for Volkswagen Group TPS 

Press Advert 

  • BJL for Ronseal 
  • Good Eggs for Qantas Airways 
  • Oliver for Unilever / Marmite 
  • One Black Bear for Triton Showers 
  • The&Partnership Manchester for Avantex 

 

Automotive 

  • Krow Group for Volkswagen Commercial Vehicles 
  • WAA Chosen for Volkswagen Group TPS 

B2B

  • Aardman for Ryse Hydrogen 
  • HAVAS Lynx for ALK 
  • HAVAS Lynx for Novo Nordisk 
  • Studio North for David Luke  
  • The Leith Agency for Royal Bank of Scotland
  • WAA Chosen for Tarmac Blue Circle 

Consumer or Ecommerce 

  • BJL for Ronseal
  • Cheetham Bell for Swizzels
  • The Leith Agency for IRN-BRU - IRN-HAIRDO
  • The Leith Agency for IRN-BRU - The IRN-BRU Carol Crew 

Finance and Professional Services 

  • Fluid Ideas for The Cambridge Building Society 
  • Golley Slater Cardiff for Welsh Government Student Finance Wales 
  • The Leith Agency for Royal Bank of Scotland 
  • Uber Agency Ltd for YesTax 
  • Whitespace for Morton Fraser 

Leisure/Travel/Tourism 

  • BJL for Thomas Cook Airlines 
  • Bright Signals for Edinburgh Festival Fringe Society 
  • Isobel for Ascot 
  • One Black Bear for National Express 
  • TBWA\MCR for David Lloyd Clubs 
  • TBWA\MCR for Harbour Club Chelsea 
  • The Leith Agency for Network Rail 

Music and Entertainment 

  • Aardman for ITV Creative
  • BBC Creative for BBC One
  • Bright Signals for Deezer

Public Sector 

  • BBC Creative for CBBC 
  • SBW Advertising for Shelter Cymru & Welsh Government 
  • The Leith Agency for The Scottish Government - Drugs Gran 
  • The Leith Agency for The Scottish Government - Food Gone Bad 
  • The Leith Agency for The Scottish Government - Domestic Abuse 
  • ?The Union Advertising Agency for Food Standards Scotland 

Sports/Health

  • BBC Creative for BBC Sport
  • HAVAS Lynx for Parkylife
  • HAVAS Lynx for ALK 

Radio Campaign

  • BBC Creative for Sport Relief
  • The Leith Agency for The Scottish Government
  • Drive like Gran's in the car
  • The Leith Agency for IRN-BRU - The IRN-BRU Carol Crew 

Radio Commercial 

  • BBC Creative for CBeebies 
  • BBC Creative for BBC Sport 
  • BBC Creative for Sport Relief 
  • BBC Creative for CBBC 
  • H4B Manchester for HEART UK 
  • HAVAS Lynx for HEART UK 
  • One Black Bear for National Express 
  • TBWA\MCR for David Lloyd Clubs 
  • The Leith Agency for IRN-BRU 
  • The Leith Agency for The Scottish Government 

Annual Report/Publications 

  • B&W Studio for John Angerson 
  • Fable for Ecclesiastical 
  • Gasp for Ryan Wallman

Corporate/Promotional Literature 

  • Fable for Ecclesiastical 
  • Rees Bradley Hepburn Ltd for Church End Brewery  

Exhibition/Point of Sale

  • Aire Global for Kelloggs
  • Bonfire Creative Intelligence for Mylan
  • Citizen Communication for EE 

Identity Design 

  • ASHA for Action for Children 
  • B&W Studio for John Angerson 
  • Cafeteria for Sheffield Theatres 
  • Kenyon Weston for The Coca-Cola Company 
  • One Black Bear for St.Basil's homeless charity 
  • Rose for Bletchley Park 
  • Second Home Studios for Da Vinci Learning 
  • Sprouto for Brandably 
  • The Leith Agency for Stampede 
  • WAA Chosen for Lamb Weston 

Packaging 

  • Cheetham Bell for Joseph Holt 
  • Diva Agency for PlayStation UK 
  • Cygnus Ltd for Papa John's (GB) Ltd 
  • Lewis Moberly for Lefranc Bourgeois 
  • Magpie Studio for Senser Spirits 
  • Story UK Ltd for A.G. Barr 
  • The Leith Agency for Light of Leith Orchestra 

 

Poster

  • Absolute for Milk Maids 
  • Cheetham Bell for Mediacom 
  • TBWA\MCR for Pizza Hut Restaurants UK 
  • TBWA\MCR for Pizza Hut Restaurants UK 
  • The Leith Agency for Royal Bank of Scotland  

 

Art Direction 

  • Aardman for Parlophone 
  • Aardman for ITV Creative 
  • Absolute for Milk Maids 
  • Baxter and Bailey for Royal Mail 
  • Diva Agency for PlayStation UK 
  • Havas Lynx for Parkylife 
  • Team ITG for Birmingham Airport 
  • WAA Chosen for Volkswagen Group TPS 

 

Copywriting 

  • BBC Creative for BBC One 
  • BBC Creative for BBC Sport 
  • BBC Creative for CBBC 
  • Cheetham Bell for Joseph Holt 
  • Cheetham Bell for Mediacom 
  • H4B Manchester for HEART UK 
  • The Chase Christmas card 2019 
  • The Leith Agency for IRN-BRU - The IRN-BRU Carol Crew 
  • The Leith Agency for German Doner Kebab 
  • Woven for Robertson Baxter 
  • Uber Agency Ltd for YesTax 

 
 

Illustration/Animation 

  • Aardman for Greenpeace 
  • Aardman for Parlophone 
  • Aardman for ITV Creative 
  • Dancing on Ice - Music Box 
  • Diva Agency for PlayStation UK 
  • HAVAS Lynx for Parkylife 
  • Team ITG for Biffa 
  • The Leith Agency for Famous Grouse 
  • The Leith Agency for German Doner Kebab 
  • threebrand for West Coast Brewery 

Photography 

  • BBC Creative for BBC Sport 
  • BBC Creative for BBC Sport 
  • HAVAS Lynx for Roche 
  • HAVAS Lynx for ALK 
  • The Leith Agency for Network Rail 
  • WAA Chosen for Volkswagen Group TPS

Typography 

  • Cheetham Bell for Complimentary Snacks
  • Magpie Studiofor Senser Spirits
  • One Black Bear for St.Basil's
  • TBWA\MCR for Pizza Hut Restaurants UK 

Digital Craft 

  • Aardman for FCB Inferno / Huawei 
  • Aardman for ITV Creative 
  • The Leith Agency for The Scottish Government 

Outdoor Campaign 

  • BBC Creative for BBC Sport 
  • BJL for Thomas Cook Airlines 
  • Golley Slater Cardiff for Wales Week in London: Creative Fuel 
  • The Leith Agency for Famous Grouse 
  • The Leith Agency for Baxters 

6, 4 or Smaller Sheet Poster  

  • Oliver for Tesco 
  • TBWA\MCR for Harbour Club Chelsea 
  • Team ITG for Birmingham Airport 
  • The Leith Agency for The Scottish Government 

48 or 96 Sheet Poster 

  • BBC Creative for BBC Sport 
  • Cheetham Bell for Mad Guyz Barbers 
  • TBWA\MCR for Pizza Hut Restaurants UK 
  • TBWA\MCR for Pizza Hut Restaurants UK 

 

Unusual Size or Special Build 

  • Giants & Titans for Kaspersky 
  • MadeBrave for Orchard Pig 
  • TBWA\MCR for Opening Up Cricket  

Ambient Media/Stunts 

  • HAVAS Lynx for Don't Beat Around the Bush 
  • H4B Manchester for Melanoma UK 
  • TBWA\MCR for Opening Up Cricket 
  • TCC gor O2 / Samsung 
  • Team ITG for Biffa 
  • The Leith Agency for IRN-BRU - The IRN-BRU Carol Crew 

  

Direct Mail 

  • Absolute for Toffeln 
  • Cheetham Bell for Joseph Holt 
  • Manchester Bee Glass 
  • HAVAS Lynx for Parkylife 
  • RMS For Duerr's 
  • TBWA\MCR for The Trussell Trust 
  • TBWA\MCR for PAPYRUS Prevention of Young Suicide 
  • The Chase for Royal Mail 

Integrated Campaign 

  • BBC Creative for BBC Sport 
  • Cheetham Bell for Joseph Holt 
  • HAVAS Lynx for Don't Beat Around the Bush 
  • Greggs for The Greggs Vegan Steak Bake Launch 
  • Rees Bradley Hepburn Ltd for Fantasie 
  • TBWA\MCR for David Lloyd Clubs 
  • The Leith Agency for The Scottish Government 
  • The Union Advertising Agency for Food Standards Scotland 

 
 

Item or Self Promotion 

  • Aspect Film and Video for Fire Up Your Video Content 
  • Cheetham Bell for Complimentary Snacks 
  • Fable for Music to your ears 
  • Music for Music's Christmas Tapes 
  • Rees Bradley Hepburn Ltd for Church End Brewery 
  • Studio Cowx for Cowx milk mailers 
  • The Leith Agency for Baby Faces 
  • Union by Havas Lynx for For Havas Lynx 

 
 

Low Budget 

  • BBC Creative for BBC One 
  • Cheetham Bell for Swizzels 
  • HAVAS Lynx for Parkylife 
  • TBWA\MCR for The Trussell Trust 
  • The Leith Agency for Sesh 

 
 

Charity/Not for Profit Advert 

  • Aardman for Greenpeace 
  • Aardman for Alzheimer's Research UK 
  • HAVAS Lynx for HEART UK 
  • H4B Manchester for HEART UK 
  • One Black Bear for St.Basil's charity for the homeless 
  • Rees Bradley Hepburn Ltd for Dudley and Walsall Mental Health Trust 
  • TBWA\MCR for Opening Up Cricket 

 
 

  

Most Creative Use of Social Media 

  

  • BBC Creative for BBC One 
  • Cheetham Bell for Soreen 
  • HAVAS Lynx for Roche 
  • Memes for Haems 
  • The Leith Agency for The Scottish Government 

Find out more details regarding the ceremony on The Drum Roses Awards homepage. 

Partners of these awards are Become