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Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

Scroll through the latest work from brands like Tampax, Women's Aid, Ikea and others below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.

To submit work for our Creative Works section, please fill out this online form.

: 'Comfort Wright '

Agency:
Client:
Date: April 2020
Tampax, together with Publicis Groupe agencies Saatchi & Saatchi New York, MSL Group and Publicis Media, has launched a taboo-breaking campaign.
On a mission to educate the UK on correct tampon use, Tampax is responding to the insight that hundreds of women in the UK do not know how to use them correctly.
Featuring a relatable period personality in the form of faux talk-show host ‘Comfort Wright,’ the TV ad tackles common issues women experience when using tampons.
Credits:
 
 
 
 
 
 
Creative Directors: Laura Stamm-Boyd
Creative Teams: Amanda Green
Global Planning Director: Jane Jovanovic
Account Team: Iulia Galan, Maria Orr, Louise Lehmuller
Executive Producer: Jeri Slater
Consumer PR Team: Katie Andrews, Louisa Norman
Media Planners: Isobel Gallagher, Sinead Cazabon
TV Production Company: Community Films
TV Director: JEAN
TV Editor: Pete Reglis, Harbor Picture Company
TV Production Company Producer: Joe Myers
TV Post-Production Company: Harbor Picture Company
TV Audio Post-Production Company: Harbor Picture Company
Publicis New York Brand Team: Melissa Suk (BFO), Kristen Haun (BFO), Anna Sella (RBU), Margot Massiera (RBU)
Tags: United States
 
 
 
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: 'Grateful Britain'

Agency:
Client:
Date: April 2020
While the streets lay abandoned as people ‘stay home for the NHS,’ the UK’s out-of-home (OOH) came together as one, to broadcast the nation’s gratitude for those working tirelessly on the frontline of the fight against coronavirus.
Created by ad agency Mother, the ‘Grateful Britain’ deploys light humour to say thank you to those keeping us safe as we stay at home. Typed simply against a while background, the copy reads ‘Thank you to our croc wearin’, patient carin’, stethoscope slingin’, bin collectin’, letter postin’, prescription fillin’, shelf stackin’, lorry drivin’, loo roll deliverin’ heroes.’
 The colloquial copy gives thanks to doctors, nurses and lab technicians, to supermarket workers, delivery drives and postal workers, highlighting the essential services that are the nation’s lifeline right now.
Initiated by Outsmart, the OOH trade association, Grateful Britain will run throughout April and May on media space donated by blowUP media, Clear Channel, JCDecaux, Mass Media, Maxx Media, Ocean Outdoor and UKBillboards, with more members expected to come on board as the campaign progresses. 
The DOOH campaign runs across roadside and retail locations aimed at reaching key workers whilst they’re working tirelessly around the clock helping us through the fight against Covid-19. OOH will be supported by social media activity.
 
Credits:
 
Tags: UK
 
 
 
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: 'So, What's For Tea?'

Agency:
Client:
Date: April 2020
Marking its first piece of work for Birds Eye, since it took over from incumbent Grey, McCann has revealed 'So, What's For Tea?' 
Created to help families cope during the coronavirus outbreak, The campaign presents a series of 'life hacks' to entertain families, including colouring pages and a word search. 
The hacks will be available through Birds Eye’s social media channels and website for families to download.
Credits:
 
Tags: UK
 
 
 
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: 'The Lockdown'

Agency:
Client:
Date: April 2020
While the nation follows the government’s direction to stay safe indoors, Women’s Aid wants people to consider those who might not be ‘safe’ via those instructions.
Between the 26 March and 1 April, Women’s Aid experienced a 41% increase in users visiting its Live Chat site – a marked difference from the week prior. To help victims of domestic abuse, Women’s Aid set up a coronavirus advice page for survivors, which has since received 27,000.
The stark growth of women seeking help coping with domestic abuse during the lockdown, presents a very chilling problem at hand. To raise awareness of those struggling through the coronavirus lockdown with their abusive partners, on a pro bono basis, Engine and Knucklehead have created ‘The Lockdown’ – a campaign that brings this issue to the fore.  
Abiding by the current government guidelines, a number of collaborators used their daily exercise excursion to capture footage of London, at it’s most empty, as people remain inside.
The vehicles have all but gone on Westminster Bridge as Big Ben stands enclosed still in scaffolding, the traffic lights still light up at Piccadilly circus though for no one’s use, a Chinese lantern blows  along an abandoned pavement in China Town; all chilling images that stress that domestic abusers are no longer walking the streets, ‘they’re locked inside with their families.’
The work will run on social channels and in donated media including The Guardian print and digital, as well as Sky and Eurosport, thanks to help from Essence.
Credits:
 
 
 
 
 
 
Client: Women’s Aid
Title: The Lockdown
Agency: ENGINE
Executive Creative Director: Billy Faithfull
Creative Director: Christopher Ringsell
Creatives: Charlie Gee and Tian Murphy
Head of Film: Melody Sylvester
Agency Producer: Leila Bartlam
Assistant Producer: Olive Andrews
Client MD: Emma Marsland
Integrated Project Director: Liz Boothby
Senior Account Director: Rosa Stanley
Account Executive: Stephanie Coyne
Senior Strategist: Katherine Morris
Influencer Strategist: Gemma Glover
Production Company: Knucklehead
Executive Producer: Tim Katz
Director: Max Fisher
Sound Design: Ben Leeves
Audio: Jungle Sound Studios
Post-Production: Cut + Run
Editor: Rebecca Luff (Cut + Run)
Post-Production: The Mill
Colourist - James Bamford (The Mill)
Tags: UK
 
 
 
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: 'Making Home Count'

Agency:
Client:
Date: April 2020
To give thanks to those abiding to lockdown rules, Ikea Singapore has released a short film titled Making Home Content.
It covers the simply joys of being home, using footage shot by a team of creatives from TBWA Singapore that captures their lives during lockdown. 
Such 'joys' include pets, cooking and playtime with children. 
Credits:
 
 
 
 
 
 
Producer: The whole agency
Creative Director: Everyone
Writer: Someone or other
Actors: The agency ensemble
Editor: Indefatigable hero
Director: Anyone with a camera
Sound: Anyone with a camera
Music: Someone with a good ear and a piano
Client service: The whole agency
Client: Ikea
Tags: Singapore
 
 
 
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: 'The Drive'

Agency:
Client:
Date: April 2020
With the world confined indoors, Audi is offering a way to reconnect with house-bound Australians through the freedom of the open road. Together with partner social media agency We Are Social Australia, Audi Australia has created ‘The Drive’, a 4-hour long slow TV film that allows viewers to experience the soothing nature of a long road trip from the confines of their own home. ‘The Drive’ takes viewers on an immersive road journey through breathtaking Australian landscapes in an all-new Audi A6 Sedan. The film was shot in the NSW Central Tablelands by director Luke Bouchier at Finch, using multiple cameras to replicate the experience of driving the car, which the audience can enjoy from the comfort and safety of their own home. To enhance the mood of the drive, the film was scored by composer John Hassell, from his studio in Marseille, France, where he is currently in isolation. Part of the appeal for using a long, slow TV-style approach was to tap into the zen nature of the genre in a time when people seemingly crave it more than ever – encouraging a moment of calm in an otherwise frantic climate. 
Credits:
 
 
 
 
 
 
Credits Brand – Audi Australia
Agency – We Are Social Australia
Production Company – Finch Company
Post Production – Atticus (part of Finch)
Audi Australia Chief Customer and Marketing Officer - Nikki Warburton
Corporate Communications Manager - Shaun Cleary
Senior Communications Executive (Online) – Sean Mckeever
Senior Communications Executive – Peta Frost
We Are Social Australia
Managing Director - Suzie Shaw
Executive Creative Director - Edu Pou 
Senior Editor / Creative - John Agnew Designers - Matt Geersen and Oliver Ryan Executive Producer - Thea Carone
Account Director - Jess Steele
Account Manager - Jarryd Patel
Finch Company Director - Luke Bouchier
DOP - Jordan Maddocks
Executive Producer - Camilla Mazzaferro
Production Manager - Franceska Walker Atticus
Executive Producer - Amelia Bromley
Editor - Matt Bennet
Composer / Sound Design - John Hassell
Tags: Australia, Coronavirus
 
 
 
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: 'Six Feet Apart'

Agency:
Client:
Date: April 2020
With social distancing a critical part of inhibiting the spread of COVID-19, Rochester-based ad agency Partners + Napier has created a pro bono communications effort to encourage people to stay home or – barring that – a minimum of six feet apart.
The effort was the result of a task force that includes the Monroe County Department of Health, Rochester Regional Health, the University of Rochester Medical Center and Causewave Community Partners.
The fully integrated campaign primarily targets often-underserved populations, including urban, Latino and hearing-impaired people, with a broad message that is simple and empowering: 'Stay Home or Stay Six Feet Apart.'
Credits:
 
 
 
 
 
 
Rob Kotkamp, Chief Creative Officer
Mike Baron, Executive Creative Director
Dan O'Donnell, Group Creative Director
Rick Calzi, Senior Art Director
Andrew Scott, Copywriter
Max Brown, Senior Art Director
Rob Warchol, Senior Art Director
Isabel Drukker, Associate Copywriter
Matt Spaull, Creative Supervisor
Mike Hernandez, Motion Graphics Designer
Parker Bement, Cinematographer/Editor
Andy Rose, Group Creative Director
Jake Abbott, Director of UX & Development
Rob Lioy, Lead Technologist
Geoff Harris, Marketing Technologist
CJ Gaffney, VP Director of Strategy
Stephanie Bane, Planning Director
Marc Priddy, Senior Brand Strategist
Melissa Smith, Director, Creative Resources
Lauren Cole, Senior Project Manager
Cate Faben-Jones, Project Manager
Megan Caveny, Associate Project Manager
JP Smith, Sr. Production Artist
Lisa Celestino, Production Artist
Wendy DiSalvo, Production Supervisor
Erin Dwyer, Editorial Services Manager
Mallory Diamond, Director Client Services
Elyse Kosakowski, Account Supervisor
Causewave Community Partners
Tags: United States
 
 
 
 
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: 'We Are For Safety, With Both Hands'

Agency:
Client:
Date: April 2020
Leo Burnett Moscow has created a social campaign for McDonald's Russia, 'We are for safety. With both hands' and launched a pre-roll about hand-washing.
“Wash your hands!” - we’ve been told this a thousand times since childhood. But today, this common call has become exceptionally relevant. Over the course of its entire existence, McDonald’s has been teaching their employees to wash their hands properly and to maintain high standards of cleanness and safety.  Now it’s urgent for the company to remind everyone of this habit.
Credits:
 
 
 
 
 
 
Client: McDonald’s
Marketing Director: Tatiana Gura
Marketing Manager: Viktoria Liparteliani
Digital Director: Andrey Baikov
Digital Manager: Ruslan Ledovski
Leo Burnett Moscow (creative)
Creative Director: Evgeny Shinyaev
Account-director: Viktoria Semikasheva 
Art Director: Ekaterina Trokhina 
Copywriter: Daria Tsareva 
Starcom (media)
Account Director: Tatiana Chyornaya
Account Group Head: Alevtina Arkhipova
Senior media-planner: Vera Konovalova
Digital Account Director: Irina Fattakhetdinova
 
Tags: Russian Federation
 
 
 
 
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: 'Free NHS Listings'

Agency:
Client:
Date: April 2020
Guardian Jobs is adding further weight to its initiative to offer free job ads for NHS listings, by launching a supportive marketing campaign aimed at driving awareness and traffic to the ads. 
Announced last week by Guardian Jobs’ director of sales and marketing, Gemma Hennen, the move aims to help fill urgent NHS roles during the coronavirus outbreak. 
In the first phase of the initiative NHS recruiters were provided details of the Guardian Jobs initiative, the focus now includes driving consumer awareness of the job ads and encouraging applications. 
The creative will feature across the Guardian, during one of the busiest traffic periods ever seen. The campaign will be  leveraged across our digital and print channels, as well as investing paid support on social to speak to our Guardian audience and potential job seekers.
Credits:
 
Tags: UK
 
 
 
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: '1887 Virtual Bar'

Agency:
Client:
Date: April 2020
The William Grant & Sons (WG&S) family is shaking #StayHome routines up with the opening of 1887 Virtual Bar, the distiller’s first-ever virtual bar, created in support of the local bartending scene amidst Covid-19.
Eponymously named after the year WG&S was founded, the platform will feature weekly guest shifts hosted by bartenders from your favourite watering holes, accompanied by Charmaine Thio and Brett Bayly, the regional brand ambassadors of Hendrick’s Gin and Glenfiddich. 
Credits:
 
Tags: UK
 
 
 
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: 'Community is Kindness'

Agency:
Client:
Date: April 2020
Over the past few weeks we have seen the world turned upside down. In response to the chaos, creative out-of-home agencies Jack, Jack Arts and Diabolical have joined forces to roll out a community led campaign on over 1000 of their poster sites across 10 UK cities. The ‘Community is Kindness’ campaign stems from the agency groups’ philosophy to support the community, particularly when times are tough.
Credits:
 
 
 
 
 
Campaign credits
Agency: Jack, Jack Arts, Diabolical
Creative leads: Khaly Nguyen, Emma Clackson
Designer: Tim Lee
Jack
Jack provides the canvas for brands to get creative on the street. It has been in this space for over 25 years, fuelled by its love for art, music and culture. These days it offers more than just posters; it’s an urban collective made up of creative minds, obsessed with crafting bold and unconventional out-of-home campaigns that create dialogue on the street in an artful way.
Website: http://www.jackagency.co.uk
Twitter: https://twitter.com/jackagency
Instagram: https://www.instagram.com/jack_agency/
Jack Arts
Jack Arts is the leading creative out-of-home agency in the arts and culture space. An agency with a difference, it runs poster schemes in 10 cities across the UK and produces one of a kind special builds, murals, installations, ambient and experiential marketing campaigns to cause a welcome disruption on the street.
Website: http://www.jackarts.co.uk/
Twitter: https://twitter.com/jack__arts
Instagram: https://www.instagram.com/jack__arts/
Diabolical
Diabolical is a specialist in masterminding creative out-of-home advertising campaigns for the music industry. It first set up shop in 1993, distributing posters for local gigs amid the burgeoning, 90’s British music scene. Since then it has evolved into a team of experienced music professionals, collaborating with some of the greatest record labels, internationally acclaimed artists and most exciting emerging talent in the world.
Website: http://www.diabolical.co.uk/
Twitter: https://twitter.com/diabolicalest93/
Instagram: https://www.instagram.com/diabolicalest93/
Tags: UK, Poster Advertising, Poster Campaign, outdoor, out-of-home, Creative advertising, creative, Creative & Art, Creative and Design
 
 
 
 
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