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The IAB Southeast Asia and India’s Rolling Heavies series is back, with more of Asia Pacific’s most influential digital leaders answering questions while riding on a bike.

This is the third series, created by the IAB Southeast Asia and India in partnership with cloud video creation platform 90 Seconds, that The Drum is proud to exclusively host. The series sees IAB Southeast Asia and India regional chief executive Miranda Dimopoulos, asks senior industry leaders about their career while riding down Singapore’s East Coast Park.

In the latest episode, Justin Peyton, chief transformation and strategy officer, APAC, Wunderman Thompson and IAB SEA Regional Board Member, explains why he is always excited by his job and why nothing (especially not content) is king.

To catch up with past episodes, which include leaders from GroupM, Comscore and SPH, check out the rest of the series.