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Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

Scroll through the latest work from brands like Giffgaff, WeTransfer and Volvo and others below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote for your favorite.

For work relating to the current coronavirus pandemic, click here.

To submit work for our Creative Works section, please fill out this online form.

: 'Putting Community First'

Agency:
Client:
Date: January 1970
Giffgaff has launched its 'Putting Community First' spot. The TV campaign is supported by social and was filmed last year across the UK in both large cities and smaller towns. Everything was filmed on giffgaff refurbished phones - furthering giffgaff’s commitment to showcase and embrace the quality of this more sustainable product.
The film is a lovely poignant reminder of the importance of community, something giffgaff have been passionate about since their inception in 2009, and this is proof it’s still alive and well especially when people can’t physically connect with one another.
Credits:
 
 
CREDITS
CLIENT giffgaff
HEAD OF ADVERTISING Abi Pearl
CREATIVE & DIRECTORS Made by Blah
CREATIVE DIRECTOR Jim Townsend
CREATIVE DIRECTOR Oli Cole
AGENCY PRODUCTION Like Minded Individuals
EXECUTIVE PRODUCER Tracy Stokes
PRODUCTION ASSISTANT Olivia Anastasiou
EDIT. Make Films
POST PRODUCTION No. 8
SOUND Wave
Tags: UK
 
 
 
 
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: 'Color Push '

Agency:
Client:
Date: April 2020
WeTransfer collaborated with experimental artist, Zach Lieberman to create an immersive online experience, called Color Push.
Color Push takes users to an immersive creative portal while they wait for files to upload or download on WeTransfer, to create art through the movement of their cursor, or if the camera is enabled, their hands and head.
Users can spend 90 seconds manipulating a malleable colorful image on their screen. The artwork can be downloaded and shared with the hashtag #colorpush across social media to create an online gallery of user-generated art. The process offers users a moment to zone out from day-to-day tasks and express themselves however they wish.
Credits:
 
Tags: Europe, #colorpush
 
 
 
 
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: 'Carpet Street'

Agency:
Client:
Date: March 2020
RB cleaning brand Vanish has returned to UK TV screens with a campaign that shines a light on the sheer amount of dirt hiding in the nation’s carpets.
Titled Carpet Street, it dramatises the fact that even after vacuuming, carpets are covered in the same dirt you’d find on the street – and highlights the ability of Vanish Gold Carpet Care to give carpets a deep clean.
Set to an increasingly frenetic metal rendition of Grieg’s iconic classical piece, In the Hall of the Mountain King, the lively spot brings this insight to life by literally bringing an entire street through an average, seemingly spotless living room.
Having finished hoovering, our protagonist looks on aghast as a dog being chased by its owner, a group of builders pushing a wheelbarrow full of cement, a hoard of city commuters, a cheering crowd of football fans, a peloton of cyclists and a flock of pigeons – and all the dirt they bring – traipse their way through the room. It ends with a simple solution – Vanish carpet cleaner, which can lift all this dirt hoovering alone can’t reach.
Credits:
 
Tags: UK
 
 
 
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: '#WeSeeUs'

Agency:
Client:
Date: March 2020
As we all isolate ourselves for Covid-19 quarantines, it’s opened up the discussion about what a lack of community and connection can do to our mental health. But what if the communities that make us feel seen and safe were less visible to begin with? 
In 2019, only 4% of the general US population said they had considered suicide in the past 12 months, while 48% of trans people had.
Trans Lifeline and Leo Burnett have joined forces to address this crisis of isolation. 
On Trans Day of Visibility, #WeSeeUs will launch across social media. As trans and nonbinary influencers share their stories of being seen and seeing others, they’ll prompt their followers to share their stories and use #WeSeeUs.
No one should feel isolated because of their identity, and in a time where social distancing and telecommunications are of the utmost importance #WeSeeUs shows just how great the impact can be when we have the strength to share and the vulnerability to express ourselves.
Credits:
 
 
 
Leo Burnett
Trans Lifeline
Tags: United States
 
 
 
 
 
 
 
 
 
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: 'Make History'

Agency:
Client:
Date: April 2020
The Volvo Trucks 'Make History' brand positioning took on new meaning with the crisis caused by the Covid-19. The new campaign “Heroes of the Road” created by SoWhat ad agency, proposes that making history is moving forward, even when everyone had to stop.
Credits:
 
Tags: Europe
 
 
 
 
 
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: 'Half-Mast'

Agency:
Client:
Date: March 2020
A few years ago, the Finnish government reacted to the arrival of Uber by making a new taxi law. Chaos ensued and even fistfights broke out between cabbies at the taxi poles.
02 Taksi is a new start-up, which provides the taxis of all companies in one mobile app. To highlight how the app has made the physical taxi pole obsolete, 02 Taksi’s campaign features a pole with the taxi sign “half-mast”.
“When TBWA presented the concept, I realized immediately that it is a clever way to illustrate the changes in the taxi industry. The taxi pole that lost its former glory is a fitting symbol for how broken the industry seems to everyone right now”, says Juha Mertanen, chief commercial officer at 02 Taksi.
The TVC, directed by Vesa Manninen and produced by TBWA\Screen, features a bitter old taxi pole reminiscing its good old days. Surrounded by parties and people, it used to be something people could, quite literally, lean on when they felt lost. 
“The half-mast taxi pole is quite a dramatic, yet tongue-in-cheek, creative platform. The pole’s behaviour adapts nicely to different executions (pun intended), from the abandoned loner of the prints to the confused old geezer seeking employment in the radio ads,” says Ville Ohtonen, creative director and partner at TBWA\Helsinki.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Advertising Agency: TBWA\Helsinki
Chief Creative Officer: Jyrki Poutanen
Account Director: Annika Baidin 
Creative Director: Ville Ohtonen, Erno Reinikainen
Art Director: Nelli Immonen, Riina Uljala 
Copywriter: Sini Teppola
Project Manager: Jenni Karsten
Junior Communication Specialist: Sara Pitzén 
Creative: Joona Mantere
Client: 02 Taksi
Chief Executive Officer: Pekka Harju
Chief Commercial Officer: Juha Mertanen
Business Development Director: Petteri Niemi
 
Film Production Company: TBWA\Screen 
Director, DOP, Editor: Vesa Manninen
Producer: Pekka Ollula
Casting Director: Donna Maimon
Edit for Online use: Ville Hackzell
 
Still Production Company: TBWA\Screen 
Producer: Pekka Ollula 
Photographer: Fanny Haga 
Production Coordinator: Jonna Yletyinen 
Gaffer: Ville Hackzell
Retouching: Kasimir Häiväoja
Special effects: KFx Finland Oy
Tags: Finland
 
 
 
 
 
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: 'DLF Avenue design'

Agency:
Client:
Date: March 2020
DLF Avenue doesn't just build malls. Throughout its history, the company has built communities, from the original colonies in Delhi to the metropolis that is Gurgaon, which is why the latest offering, DLF Avenue, will be much more than a place to shop. 
It’s primary purpose is to serve South Delhi with cultural experiences and provide the neighbourhood with a space to be inspired, shop and dine. By starting with a purpose of filling a cultural void, DLF Avenue will be much more than a mall. 
DLF Avenue will be unique thanks to its revamped F&B village (Commons), a curated and focused shopping experience with a mantra of quality over quantity, from a stellar mix of local and international brands. 
Gautham Narayanan, managing director, W+K Delhi, commented: “In our early strategic conversations, we wanted DLF Avenue to be the cultural place, and we knew if we did this well, commercial success would follow.”
Credits:
 
 
 
 
 
 
 
 
 
 
Wieden+Kennedy Delhi
DLF Avenue
Tags: India
 
 
 
 
 
 
 
 
 
 
 
 
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