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Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

The Drum continues to take a look at how brands, media entities and others are using creativity to inform and educate the public during the coronavirus pandemic.

We will keep adding to this article as more campaigns come through, so check back often. See the last roundup of coronavirus creative campaigns here.

Scroll through the work below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote for your favorite.

To submit work for our Creative Works section, please fill out this online form.

: 'Stay Home, Stay Safe, Stay Connected'

Agency:
Client:
Date: April 2020
As households across the nation stay at home, and birthday parties, social gatherings and mid-week pints with pals are postponed, friends and families are relying on technology to bring them together more than ever before. Through the internet – and the power of fibre and mobile connections – people are finding ways to stay fit, learn new skills, rock out together and celebrate special occasions even if they’re apart.
Virgin Media’s new film celebrates the ingenious, whacky and wonderful ways the public are all staying connected; featuring funny, light-hearted and feel-good moments that have been shared on social media in recent weeks.
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Tags: UK
 
 
 
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: 'Something Positive'

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Client:
Date: March 2020
Something Positive is giving people enlightening coronavirus updates, to help ease anxiety from design studio somethingfamiliar.
The Bristol-based design studio, Something Familiar, is aiming to shine a light on good news, as an alternative to the daily onslaught of negativity appearing in this global time of crisis. The new website called somethingpositive.co, is updated everyday with upbeat facts, news and developments from around the world and displayed with a visually calming and minimal aesthetic.
As well as displaying the bright side in words, an evolving muted colour palette runs throughout, with a very pleasing, slowly morphing shape. Inspired by the unknown nature of the living virus, the site subverts it’s scary, dark nature using colour and form to give it a more playful and calm look and feel.
The team at somethingfamiliar was keen to spread goodwill among the creative community, but felt that good news should be shared with everyone. 
Credits:
 
Tags: UK
 
 
 
 
 
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: 'Covid-19 Solidarity Response Fund'

Agency:
Client:
Date: March 2020
Sweat, a leading fitness app for women, announced a partnership with the Covid-19 Solidarity Response Fund to offer one month of free app access for new members, with the option for them to donate directly to Covid-19 relief efforts. Upon sign-up, new members will be encouraged to give five dollars to the fund, which has been allocating resources to better protect health care workers, distribute essential supplies, and accelerate the development of vaccines in response to the global pandemic. Sweat has also committed a $100,000 USD donation to the cause and aims to offer those looking for an accessible and rewarding workout experience a way to maintain physical wellness while at home.
In the wake of global gym closures tied to public safety precautions, Sweat was inspired to make its renowned digital fitness programming more accessible to those impacted. One month of free access will be available to any new member who signs up now through Tuesday 7 April 7 (World Health Day). The Australia-based technology company partnered with the Covid-19 Solidarity Response Fund to provide members the opportunity to support the fund whilst receiving a month of free app access. 
“In this moment, we have no choice but to act,” said Elizabeth Cousens, president & chief executive of the UN Foundation. “We know it will take all of us working together to stop the spread of Covid-19 in its tracks, and I am so grateful to Sweat for their generous contribution to the Covid-19 Solidarity Response Fund. Sweat has an incredibly engaged community, especially now when millions of people are at home doing their part to contain the outbreak and looking for ways to maintain a healthy routine. We would like to thank their members for any and all contributions to the fund.”
Created by the United Nations Foundation and the Swiss Philanthropy Foundation to support the World Health Organization, the Covid-19 Solidarity Response Fund enables individuals, organizations and institutions globally to contribute directly to the Covid-19 Strategic Preparedness and Response Plan. By offering those at home a way to give back and a means to workout, Sweat hopes to empower members to make a difference. 
In the next week, new members can sign up to take advantage of the following at no cost:
-Sweat’s 11 specialized workout programs catered to a variety of fitness levels and preferences, including high intensity interval training (HIIT), strength, yoga, cardio, powerlifting and post pregnancy.
-On-demand workouts from expert trainers: Kayla Itsines, Kelsey Wells, Chontel Duncan, Steph Sanzo and Sjana Elise.
-A large component of programming is designed to be undertaken by women at home with minimal equipment. These workouts range from beginner workouts to high intensity style training. 
Credits:
 
Tags: Australia
 
 
 
 
 
 
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: 'Let Hope Bloom'

Agency:
Client:
Date: March 2020
The Flower Council of Holland has launched a campaign to send a message of hope to the world during these turbulent times. The campaign uses 200,000 flowers to create the message Let Hope Bloom, a sign of global solidarity and optimism during the Covid-19 pandemic. 
Created in collaboration with International agency 180 Kingsday, the campaign celebrates flowers and their ability to lift a mood and brighten a day. For a long time, flowers have been a powerful symbol, speaking the international language of love,  gratitude and support. The message aims to spark joy, offer comfort and bring flowers into the home at a time when it’s harder than ever. 
Covid-19 is having a significant impact on the floriculture sector. The Flower Council of Holland is working hard to find a way to maintain the human connection to flowers and reinforce the power flowers have to lift spirits.  
The campaign will run in Germany, France, the Netherlands and the United Kingdom. Globally, people are encouraged to share this message of hope along with the hashtag #lethopebloom. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Flower Council of Holland
180 Kingsday
Tags: Netherlands
 
 
 
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: 'The Screensaver That Saves Lives'

Agency:
Client:
Date: March 2020
The mobile phone, the thing people rely on the most to keep in touch with their families, friends and the news about what is going on in the world, can also be the worst source of contagion.
Unbeknownst, the typical mobile user unlocks the phone around 80 times every day and touches the screen 2,617 times, according to Apple and a study by research firm Dscout. (Source: Business Insider) That’s at least 80, and up to 2,617 extra chances of catching Covid-19.
To raise awareness about this issue and help shape and change people’s everyday behaviours, Renato Tata and Stefania Esposito created a series of temporary wallpapers called #AntiCovid19Screensaver.
Now every time you touch the screen, the problem is literally highlighted, working as a reminder to wash your hands and disinfect your phone screen. Because washing your hands and then handling your full-of-germs phone makes washing your hands in the first place pointless.
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Renato Tata
Stefania Esposito
Tags: Europe
 
 
 
 
 
 
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: 'Staying Home to Stay Safe'

Agency:
Client:
Date: March 2020
With India going into lockdown for a longer period, it has become even more difficult for health enthusiasts to continue their regular workout regime.
Parag Milk Foods and its sports nutrition brand ‘Avvatar’, came up with a campaign encouraging consumers to continue with their daily health routine without stepping out. Conceptualised by Wunderman Thompson South Asia, this campaign emphasizes the need for – ‘Staying home to stay safe’.
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Tags: India
 
 
 
 
 
 
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