We’ve entered the decade of the CMO and CIO, where partnership between the two functions has become the critical element driving business success in the digital age.
- Sports stars court disaffected US voters in Nike get-the-vote-out ad
- Remote control: how is the ad industry managing its teams remotely?
- Emily Somers: Marketers have never needed their agencies more than they do right now
- Why pursuing a pure DTC strategy could be a red herring for big brands
- Making sense of Amazon’s ad platform that’s evolving into a marketing marvel