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Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

The Drum continues to take a look at how brands, media entities and others are using creativity to inform and educate the public during the coronavirus pandemic. 

We will keep adding to this article as more campaigns come through, so check back often. See the first roundup of coronavirus creative campaigns here.

Scroll through the work below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote for your favorite.

To submit work for our Creative Works section, please fill out this online form.

Join the conversation at #CoronavirusCreative on social.

: 'Stay Home, Save Lives'

Agency:
Client:
Date: March 2020
Oregon governor Kate Brown launched a statewide public awareness campaign with Portland-based ad agency Wieden+Kennedy, the Oregon Health Authority, and public health partners to inform Oregonians about the urgent importance of staying home to save lives during the Covid-19 pandemic.
The campaign uses frank language to urge people to stay home, including 'Don't Accidentally Kill Someone' and a twist on the popular Portland motto 'Keep Portland Weird' which crosses out 'Weird' and replaces it with 'Alive'.
“We are facing an unprecedented crisis. None of us have been through anything like this before,” said governor Brown. “The single most important thing each of us can do to protect our community and frontline workers, and to save lives right now, is stay home."
The campaign was created to speak directly to Oregonians across the state about the significance of the Covid-19 health crisis in Oregon, and what they can do to help. It also highlights the essential workers on the front lines of this crisis — such as health care workers, first responders, grocery store employees, and many more — who are working every day to ensure Oregon continues to operate during this crisis.
The 'Stay Home, Save Lives' campaign will appear on television, radio, on social media, and online. Oregon Health & Science University contributed their expertise by providing information and perspective from doctors and scientists. The work by Wieden+Kennedy was done on a pro-bono basis for the state. Travel Oregon, a semi-independent state agency, has an existing contract with Wieden+Kennedy, which permitted the agency to work with the governor’s office on the public awareness campaign related to the Covid-19 pandemic. 
Credits:
 
 
 
Governor Kate Brown
Wieden+Kennedy Portland
Oregon Health Authority
Tags: United States
 
 
 
 
 
 
 
 
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: 'Save Cincy Small'

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Client:
Date: March 2020
Born out of a need to help its local small businesses and unite the strong advertising community in Cincinnati (the CPG capital of the world), Curiosity created a Cincinnati social media movement called #savecincysmall.
Every day the agency will promote small businesses in town doing great work and struggling to stay alive, starting with Pleasantry, a small restaurant in downtown Cincinnati distributing meals to healthcare workers.
Curiosity will donate to the business of the day, tag them on its Instagram stories, share it out on Facebook and LinkedIn, and challenge another agency or marketing organization in town to join ing by making a donation or purchase as well. 
The hope is that the challenge spreads and continues during this time, and other agencies and creative leaders in town will jump on board. And maybe even into other cities. 
Credits:
 
Tags: United States
 
 
 
 
 
 
 
 
 
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: 'The More You Know'

Agency:
Client:
Date: March 2020
NBCUniversal unveiled its new 'The More You Know' PSA campaign starring Kelly Clarkson, Andy Cohen, Ted Danson & Mary Steenburgen, Savannah Guthrie and many more on the Today Show to help educate people around the country about how they can reduce their risk and prevent the spread of Covid-19. The first spots of more than a dozen in total that will be rolling out over the next few weeks are available at themoreyouknow.com.
The new English- and Spanish-language campaign, created in partnership with the Ad Council, Centers for Disease Control and Prevention (CDC), the U.S. Department of Health and Human Services (HHS), and the White House, was shot on mobile devices and cameras available in the talent's own homes and produced remotely by NBCUniversal's in-house Creative Partnerships team. The combination of these celebrities sharing the CDC's critical messages focused on Social Distancing, Mental Health, Parenting, and Risk Factors, set against the backdrop of the talent's own preventive self-isolation, highlights the importance of this information to all audiences.
Stars participating in the campaign include: Victoria Arlen, María Celeste Arrarás, Brie Bella & Nikki Bella, Stephen "tWitch" Boss, Gizelle Bryant, Andrés Cantor, Kelly Clarkson, Andy Cohen, Cris Collinsworth, Terry Crews, Ted Danson & Mary Steenburgen, Kate del Castillo, José Díaz-Balart, Reza Farahan, Ben Feldman, Erika Girardi, Melissa Gorga, Savannah Guthrie, Zuri Hall, Bob Harper, Lester Holt, Matt Iseman, Nick Jonas, Hoda Kotb, Marcus Lemonis, Erin Lim, Mario Lopez, Jane Lynch, Rachel Maddow, Dorinda Medley, Craig Melvin, Chrissy Metz, Becky Quick, Carl Quintanilla, Retta, Kyle Richards, Al Roker, Stephanie Ruhle, Tom Schwartz & Katie Maloney-Schwartz, Savannah Sellers, Christian Slater, Chris Sullivan, Michele Tafoya, Mike Tirico, Carmen Villalobos, Melissa Villaseñor, Brian Williams, and Captain Sandy Yawn.
To help share this message far and wide, many major brands and technology providers are stepping up. Comcast-NBCUniversal; Acxiom; Cadent; Canoe; Crossix; Epsilon; Experian; Facebook; Panera Bread; ShareThis; Snap Inc; The Trade Desk; T.J.Maxx, Marshalls and HomeGoods; and Vizio-Inscape have donated commercial airtime, service fees, data and/or distribution on their own platforms to run the NBCUniversal-created Ad Council PSAs.
NBCUniversal was tapped by the Ad Council to develop creative to get the CDC's message out to the American people as quickly as possible to help slow the spread of Covid-19. In partnership with the White House, CDC, and HHS, NBCUniversal created a series of videos and graphics, available in both English and Spanish, to inform the public about the steps they can take to protect themselves and to inform the public how to help slow of the spread of coronavirus. The PSAs direct audiences to visit coronavirus.gov, a centralized resource that includes up-to-date information on the crisis. 
Credits:
 
Tags: United States
 
 
 
 
 
 
 
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: 'Pay it Forward Live'

Agency:
Client:
Date: March 2020
Verizon announced the launch of 'Pay it Forward Live', a weekly streaming entertainment series that will include music, gaming, comedy and more in support of small businesses affected by Covid-19. The weekly series will debut on 26 March, at 8:00pm ET with a performance from Dave Matthews.
The 30-minute performances, where artists will create intimate concerts from their homes, will give viewers a way to connect during this time of social distancing and a way to support their favorite small business now. The concerts will stream live at 8:00pm ET on Twitter @verizon and @YahooEnt. Additional artists and partners will be announced at a later date.
Understanding the toll of closing their doors to help fight the spread of the Covid-19 virus, Verizon will donate $2.5m to Local Initiatives Support Corporation (LISC), a national nonprofit that has invested $20bn to fuel economic opportunity for people and communities across America. Over the course of the series, all viewers who tune in will be encouraged to tag their favorite local businesses and make a purchase in advance for when the crisis is over and the businesses reopen. As consumers engage, Verizon will unlock an additional $2.5m in funds, bringing the total donation to a potential $5m. 
LISC will use the funds to provide grants of up to $10,000 to businesses facing immediate financial pressure because of Covid-19, especially entrepreneurs of color, women-owned businesses and other enterprises that don’t have access to flexible, affordable capital in historically underserved communities. LISC will launch an online process for small businesses to submit applications for grants. Applications will be reviewed and then entered into a lottery. The grants are designed to help business owners fill urgent financial gaps - from paying rent to meeting payroll - until they can resume normal operations or other financing becomes available.
Verizon is also giving its own customers an easy way to support small businesses by leveraging their customer loyalty program, Verizon Up, which will give members the ability to use their monthly reward for a Visa eGift card to use to support small businesses throughout the month of April. 
The funds from Pay it Forward Live are in addition to Verizon’s combined $13m donation to nonprofits directed at supporting students and healthcare first responders, including No Kid Hungry, the American Red Cross, the Center for Disaster Philanthropy (CDP) Covid-19 Response Fund, Direct Relief, and the Covid-19 Solidarity Response Fund in support of the World Health Organization (WHO)’s global response.   
Verizon’s support for small business also includes adding 15GB of high speed data for wireless consumer and small business customers to be automatically applied with no customer action necessary; providing first responders with priority and preemption abilities for voice and data and no data caps for consumer and small business Fios and DSL broadband internet plans. 
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Tags: United States
 
 
 
 
 
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: 'Educational content'

Agency:
Client:
Date: March 2020
The Weather Channel television network has new on-air educational content for families with children currently staying at home due to school closures. The coronavirus/Covid-19 pandemic has forced families across the country to transition to at-home learning, and the network is well-equipped to provide kids with a daily dose of science while their schools and classrooms are closed.
The Weather Channel is dedicating time during each hour of live programming at 50 minutes past the hour to share educational content. Scientific explanations on everything from how raindrops and rainbows form, to why thunder happens, how to stay safe in all kinds of weather, and more. More info can be found at https://weloveweather.tv/for-kids/.
To announce this new educational programming, The Weather Channel released a PSA this morning featuring long-time meteorologists Jim Cantore and Stephanie Abrams. 
The Weather Channel will continue its science-based programming to help educate viewers about coronavirus/Covid-19, and that includes a series of 'Myths vs. Facts'. 
Credits:
 
Tags: United States
 
 
 
 
 
 
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: 'Stay In, Work Out'

Agency:
Client:
Date: March 2020
Sport England is encouraging the nation to keep moving despite the lockdown with a new campaign designed to inspire housebound exercise with ‘Stay In, Work Out’ messaging.
Urging people not to let their confinement disrupt exercise routines the timely FCB Inferno campaign showcases some of the lateral thinking which ensures you can break a sweat without stepping through your front door.
Following on from a campaign to encourage the long-term sick to get active, the initiative is built around a social media handle #jointhemovement, that encourages the public to share their fun and creative solutions to remain fit and active without the need to travel.
An online hub will provide some readymade pointers in this regard, such as exercise instructions, NHS advice and tailored workouts.
As per government advice encouragement will also be given for everyone to head outside once per day for a walk, jog or cycle to maintain a healthy body and mind.
Credits:
 
Tags: UK
 
 
 
 
 
 
 
 
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: 'Open for Takeout'

Agency:
Client:
Date: March 2020
Anheuser-Busch announced that it will redirect sports and entertainment investments to its non-profit partners to respond to the Covid-19 public health crisis. The company has a longstanding tradition of providing support to its neighbors and communities in their times of need throughout its more than 165 year history.
As part of a $5m donation to the American Red Cross, Anheuser-Busch alongside its sports partners will identify available arenas and stadiums to be used for temporary blood drive centers. The company’s tour centers in Merrimack, NH, and St. Louis, Mo, will also be made available to the Red Cross. As part of the donation, Anheuser-Busch will also donate media air time to the Red Cross in support of their public service announcements. To learn more about how to attend a blood drive, visit RedCross.org.
In addition, Anheuser-Busch announced earlier this week that it will use its supply and logistics network to begin producing and distributing bottles of hand sanitizer to accommodate the growing needs across the United States. The hand sanitizer will be utilized at Red Cross blood donation centers and to support emergency shelters for future relief efforts.
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Tags: United States
 
 
 
 
 
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: '#BetterTogether'

Agency:
Client:
Date: March 2020
At WW, the company meets its members where they are -- which is why last week, the brand launched Live Virtual Workshops -- providing members with the personal connection of a WW Workshop, but from the comfort of their own home. 
In addition to, Live Virtual Workshops, WW has captured a newly created video which showcases authentic and organic social content of WW members supporting and lifting each other up during these unprecedented and undoubtedly stressful times.
The video is now live across WW’s YouTube, Instagram and Facebook and is a testament to the positive impact of the WW community -- from the raw emotions and reality of what many people are facing today in our society to the most successful and uplifting stories -- proving that we are #BetterTogether. 
Credits:
 
Tags: United States
 
 
 
 
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: 'Stay Home'

Agency:
Client:
Date: March 2020
Ikea Israel worked with McCann Tel Aviv to make a very Ikea-style instructional sheet on how to stay home, including locking the door, having toilet paper and not opening the door.
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Ikea Israel
McCann Tel Aviv
Tags: Israel
 
 
 
 
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: 'Keep Calm and Carry One'

Agency:
Client:
Date: March 2020
Scriba PR and One Minute Briefs have harnessed the power of social media – along with a healthy dose of creativity – to try and tackle the UK’s panic buying problem.
After Labour called upon Britain’s advertising and PR industries to mobilise in the fight against panic-buying – these two northern communications agencies, supported by a 23,000-strong creative community, answered their request.
Having created the Guinness ‘Stay At Home’ advert, One Minute Briefs teamed up with Yorkshire based Scriba PR to corral their respective social media networks into creating posters which would encourage the nation to stop hoarding essentials.
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Tags: UK
 
 
 
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: 'SHN'

Agency:
Client:
Date: March 2020
Following Prime Minister, Boris Johnson’s address to the nation ordering everyone to stay at home, St Luke’s have created a social media-friendly call to arms.
The logo, to be shared online, simply reverses the instantly recognised NHS logo, to reinforce the message Stay Home Now (SHN).
Credits:
 
Tags: UK, St Luke's
 
 
 
 
 
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: 'Buy One, Leave Some Free'

Agency:
Client:
Date: March 2020
In response to Labour’s call for creative professionals to help spread the ‘social distancing’ message, independent UK PR & Content agency BrandContent is throwing its support behind UK supermarkets by re-imagining their well-known household slogans. 
In support of retail giants including Tesco, Sainsbury’s and Asda, the agency has focused its attention on helping supermarkets persuade customers to think before stockpiling and observe the social distancing rules in place to slow the spread of the virus. 
Supermarkets have already taken huge steps to help, introducing dedicated hours for elderly and vulnerable people, as well as designated shopping time for NHS workers. But more help is needed to encourage shoppers to act sensibly, so the agency is urging shoppers to buy one, leave some free. 
Credits:
 
Tags: UK
 
 
 
 
 
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: 'Don't Shop Till' You Drop'

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Client:
Date: March 2020
 
With the whole nation panic buying there isn't enough food left for Key Workers and the vulnerable.
Adela and Molly have created some adverts, asking people to put down that seventh tomato soup and stop wrestling for that extra loo roll.
Credits:
 
Tags: UK
 
 
 
 
 
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: 'Even When We Can’t Be Close, We Can Be Together'

Agency:
Client:
Date: March 2020
Vodafone Italy have launched a campaign filmed entirely from home to promote the importance of connectivity and to raise money for The Red Cross during the coronavirus pandemic.
The collaborative project show the importance of connectivity through the strap-line “Even when we can’t be close, we can be together,” and has gone live on Italy’s main TV stations and across digital and social channels, encouraging donations in support of the Italian Red Cross (CRI) in the fight against coronavirus.
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Tags: Italy
 
 
 
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: 'Stay at Home'

Agency:
Client:
Date: March 2020
Channel 4 has today activated a ‘Stay at Home’ digital on-screen graphic which will be on screen during Channel 4 programming - to help deliver this vital public health message during the coronavirus crisis. 
The message launched on Channel 4 on Tuesday 24 March and will run until further notice across Channel 4, E4, M4 & 4Seven. 
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Tags: UK
 
 
 
 
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: 'Chiquita Went Home'

Agency:
Client:
Date: March 2020
The banana brand sent its namesake spokes-icon home. She is now missing from the logo because she is home and staying safe. She asks others to do the same #StayHome #StaySafe.
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Tags: United States
 
 
 
 
 
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: 'Take This Seriously'

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Client:
Date: March 2020
Fight for the Future is launching a major new campaign to defend civil liberties and human rights during the Covid-19 pandemic. 
The campaign, at TakeThisSeriously.org, involves people taking a pledge to listen to public health experts do their part to flatten the curve / slow down the spread of the virus, and also to actively fight back against attacks on civil liberties and human rights. 
 
The core message is that this virus is extremely serious and that we need to take it seriously. Fight for the Future encourages the public, governments, and corporations to heed the recommendations of public health officials. The organization also launched Stay At Home Fest, an online calendar of livestreamed events, to encourage social distancing. 
 
The page contains an open letter that gets specific, calling for governments and companies to avoid responses to Covid-19.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Fight for the Future
Tags: United States
 
 
 
 
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