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Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

This week, The Drum has taken a look at how brands, media entities and others are using creativity to inform and educate the public as the coronavirus spreads, as well as the kinds of creative policies being put into place while the world keeps its social distance.

We will keep adding to this article as more campaigns come through, so check back often. 

Scroll through the work below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote for your favorite.

To submit work for our Creative Works section, please fill out this online form.

Join the conversation at #CoronavirusCreative on social.

Show me entity :: 32242

: 'Breakfast Isn't Going Anywhere'

Agency:
Client:
Date: March 2020
With the closure of the nation’s schools, Heinz is still committed to providing 12 million free breakfasts to the children who need them most.
That’s one meal a day, five days a week during the next eight weeks.
Working with its partner Magic Breakfast, Heinz is aiming to provide these meals for the children who would usually benefit from their breakfast club programmes.
Georgiana de Noronha, president of Kraft Heinz Northern Europe, said: “Our commitment means that children that usually benefit from Magic Breakfast provision at school will have access to a nutritious Heinz Beanz breakfast, five days a week for at least eight weeks from this Monday."
Credits:
 
 
Heinz UK
Magic Breakfast
Tags: UK
 
 
 
 
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Show me entity :: 32240

: ''Til We Dine Again Seattle'

Agency:
Client:
Date: March 2020
Seattle has been in the center of the Covid-19 crisis – with the local economy taking a hit. Launched in conjunction with some local Seattle restaurants, 'Til We Dine Again is designed to give locals a streamlined way to buy gift cards for their favorite restaurants. With a near ‘stay-at-home’ order, many don’t feel comfortable getting take out or even delivery. Gift cards, on the other hand, can help ensure the future success of the city’s thriving scene. And well, when we come through all of this, we all will be ready to go out for a great meal among our friends as well.
People can visit the site with direct links to purchase gift cards. Restaurants are encouraged to reach out to have their businesses added.
Other cities are also welcome to reach out for use in their local communities.
Social badges can be downloaded here to help share support for the effort. 
This effort was initiated by Seattle-based agency PB&, who has collaborated with many restaurants and chefs in the area through the years, as a way to help rally support for restaurants.  
Credits:
 
 
 
 
 
PB&
Tags: United States
 
 
 
 
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: 'Golden Arches Separation'

Agency:
Client:
Date: March 2020
McDonald's Brazil is supporting the idea of social distancing by separating its Golden Arches into two separate arches.
The chain is also promoting its drive-in and delivery services, along with good hygiene.
Credits:
 
Tags: Brazil
 
 
 
 
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: 'Pandemic profit challenge'

Agency:
Client:
Date: March 2020
As coronavirus concerns have led consumers to stock up on pantry essentials, including nutritious beverages, Vita Coco has seen an unexpected sales surge for its shelf-stable coconut water. Over the past few weeks, Vita Coco sales have increased upwards of 100% across major retailers. Confronted with a crisis of conscience about the state of the business, Vita Coco’s chief executive and co-founder Michael Kirban commits to investing $1m of the company’s incremental profits into the resources that need it most.
Vita Coco will donate $1m collectively to Feeding America and No Kid Hungry to support families, children and seniors in the most vulnerable communities affected by the coronavirus outbreak and beyond. The first donation of $500,000 will be made immediately across both organizations to include support of their Covid-19 Response Funds.
And Kirban wants others to do the same. On Twitter, he is challenging other businesses – like Netflix and Charmin – who are also benefitting from surging sales to reinvest their incremental profits into relief efforts as well.
“It’s been really jarring seeing the business benefit from rapid growth amidst a growing global crisis,” said Kirban. “I feel that it’s our responsibility as a business to do what we can, to help support people who need it most, while we’re in the position to do so. We don’t know what the future will bring, but for now, we feel that the right thing to do is to invest into organizations that can use it to directly impact communities affected. I hope this pledge serves to encourage other businesses in a similar position to evaluate their strategies and take similar action.”
More than 37 million Americans face food insecurity, over 11 million children in the United States live in food-insecure homes and 22 million children rely on free or reduced-priced meals at school. As coronavirus causes families living paycheck to paycheck to lose their jobs and schools nationwide to close, Vita Coco is teaming up with Feeding America and No Kid Hungry to allocate essential resources to communities in need.
Vita Coco’s donations will contribute to the organizations’ Covid-19 Response Funds, which include providing emergency grants and other assistance to those working to help feed kids as schools close due to the coronavirus, giving emergency grants to food banks, schools and community groups working to help provide access to food and supplies and more.
Credits:
 
 
 
 
 
 
 
 
 
 
 
Vita Coco
Tags: United States
 
 
 
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: 'Codo a Codo'

Agency:
Client:
Date: March 2020
To help raise awareness about the care to avoid the infection and spread of the coronavirus, Gut and Mercado Libre designed an alternative logo, in which the shaking hands are replaced by an elbow bump. Since last Friday, the brand changed the logo at all its points of contact from the e-commerce platform to LinkedIn, for as long as necessary.
“Mercado Libre is a brand that reaches many people, that is why we are committed to helping our users and collaborators with different prevention, solidarity and responsible consumption initiatives. Changing our iconic logo from a handshake to an elbow bump is part of these new habits that we try to promote because we are convinced that together we can help collaborate with this problem," summarized Louise McKerrow, branding director of Mercado Libre.
“We are all committed to this process and from the creative point of view, there is much that can be done. A strong and clear image is what is needed to make the world aware of the importance of individual actions to ensure the common good,” said Ramiro Gamallo and Matias Lafalla, executive creative directors at Gut.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gut
Mercado Libre
Tags: Latin America
 
 
 
 
 
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: 'Social Distancing Awareness'

Agency:
Client:
Date: January 1970
To bring awareness to how important is social distancing is at these tough times of Covid-19, MediaK2 changed the logo and tagline to this creative.
Credits:
 
Tags: United States, Social Distancing, social impact, digital agency, Social media campaign
 
 
 
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Show me entity :: 32218
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: 'Coronaverses'

Agency:
Client:
Date: March 2020
Coronaverses. Wash your hands for the time it takes to read this poem. 
Pop them up above sinks in your workplace. Protect yourself and protect others.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Susie Nagel-Davies
Lottie Grant
Tags: Scotland
 
 
 
 
 
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: 'Fountain of Hygiene'

Agency:
Client:
Date: March 2020
Bompas & Parr has the design community to develop an aesthetic and functional approach to hand sanitising with Fountain of Hygiene: Sanitiser Design Competition to raise money for the British Red Cross
Creatives, designers, makers and architects are asked to design inspired takes on the sanitiser pumps now on counters across the globe.
Winning applications will be exhibited at the Design Museum (situation allowing) and online and auctioned by Christie’s.
All proceeds will go to support The British Red Cross.
Credits:
 
Tags: UK
 
 
 
 
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: 'Ryan Reynolds'

Agency:
Client:
Date: March 2020
The Deadpool star and owner of Aviation Gin and Mint Mobile is making efforts to help out during the crisis.
For Aviation Gin, he suggests that people “under the weather” not drink what people are calling a “Quarantini” with Aviation Gin and Emergen-C vitamin supplements. But for those of legal drinking age, he says it “doesn’t hurt”.
His Mint Mobile company says that, through 14 April, current and new customers will get “free unlimited high-speed data add-ons”.
Reynolds is also promoting FeedingAmerica.org and FoodBanksCanada.ca, stating that he and wife Blake Lively are donating $1m to be split between the two non-profits. He also says on Twitter to call people who may be isolated. And in his ongoing zinger war with Hugh Jackman, he gives out a fake number for the Wolverine star.
Credits:
 
Tags: United States
 
 
 
 
 
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Show me entity :: 32160

: 'Built to Lend a Hand, Built for Right Now'

Agency:
Client:
Date: March 2020
Ford has pivoted its marketing efforts to address the coronavirus. In 'Built for Right Now' the messaging says that Ford vehicles have been built over the decades for people who built the country, who protect it, for workers, parents and others. At the end, it states that Ford vehicles were built to lend a hand. Then it says that people affected by Covid-19 who are leasing or have a loan with Ford credit may receive assistance and refers people to FordCreditSupport.com.
'Built to Lend a Hand' uses old footage of the Ford company as it says that it's been building the country for over 100 years, how it built tanks and planes for the war efforts, and last year, through fires, hurricanes and tornadoes, Ford helped with payment relief to over 150,000 customers. It ends with the same message of Ford's credit support.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
W+K New York
Ford
Tags: United States
 
 
 
 
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: '#AloneTogether'

Agency:
Client:
Date: March 2020
In partnership with the Ad Council, ViacomCBS’ Entertainment & Youth Brands led by MTV, Comedy Central, Paramount Network, CMT and VH1, launched #AloneTogether, a national social- and talent-led campaign that educates audiences on the importance of social distancing and drives unity through entertainment. A focus on mental health is a vital part of the effort, underscoring that social distancing does not mean social isolation. 
These brands are developing #AloneTogether content to be shared collectively to their more than 500 million social followers, communicating the public health message through their distinct brand voices. Creative executions include:
-Self-shot videos and live takeovers from music and celebrity talent across the portfolio sharing how they are #AloneTogether at home
-Daily engagement through series’ social accounts, encouraging conversation and among fans
-Inspiring profiles of young people who are making a difference during this pandemic
The campaign will also be tailored and supported by Nickelodeon, BET, CBS and CBS All-Access, Awesomeness, Pluto TV and Showtime. The open-source model is designed to easily and quickly expand across ViacomCBS and beyond. Further, a toolkit of core creative assets is being developed so that #AloneTogether messaging can be used by other cable, broadcast, digital, social and audio companies. It is flexible, tailored by brand/audience, low-lift and social-first. It also is complementary to any other PSA creative.
The Ad Council is also collaborating to extend #AloneTogether through its network of national media partners, platforms and influencers.
Artists and talent from MTV, Comedy Central, Paramount Network, CMT and VH1 – along with the rest of the E&Y brands – today featured the #AloneTogether across their social platforms, Jersey Shore’s Pauly D, Trevor Noah, David Spade, RuPaul’s Drag Race, Black Ink Crew and the Schitt’s Creek, among others.
In addition, NBCU has created warnings for those most at risk for coronavirus, including those over 65, those with diabetes and heart disease and cancer.
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ViacomCBS Entertainment
The Ad Council
NBCUniversal
Tags: United States
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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: 'Your Home'

Agency:
Client:
Date: March 2020
BBDO has launched a new initiative to help cope with the reality that nearly all of our employees are now working from home—something to help our people continue to feel inspired/motivated to do the best they can, from wherever they are.
A simple microsite has gone live today, bbdoyourhome.com, where every employee can "launch their own BBDO office" by simply typing their address and generating an official BBDO and their home address logo.
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Tags: United States
 
 
 
 
 
 
 
 
 
 
 
 
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: 'We Are Here and We Are Ready'

Agency:
Client:
Date: March 2020
Verizon is taking steps to assure the public that, no matter what comes with the virus, the Verizon network will still be working, so people can continue to communicate with loved ones.
“Millions of us will be changing the way we live and work for some time. That's why we're relentlessly committed to making sure the network is ready for whatever comes its way,” the company stated.
It also has dedicated an entire webpage on its site “to closely monitor developments related to the current outbreak”, complete with a Q&A.
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Verizon
Tags: United States
 
 
 
 
 
 
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: 'Free scholarships'

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Client:
Date: March 2020
Skillshare, an online learning community for creators, is rolling out two new initiatives today to ease the burden on students and teachers during COVID-19:
 Free, two-month Premium membership for high school and college students age 16+ with an .edu and .k12 email address
 A limited number of free, two-month Premium memberships based on need
A Skillshare premium membership gives students unlimited access to thousands of classes taught by best-in-class creatives and thought leaders in topics like personal development, photography, writing, graphic design, and more including: 
- Personal Essay Writing w/ iconic author Roxane Gay
- Presentation Essentials w/ TED superstar Simon Sinek
- Real Productivity w/ Thomas Frank, millennial productivity expert and founder of College Info Geek
Credits:
 
Tags: World
 
 
 
 
 
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: 'Stand Up to Corona'

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Client:
Date: March 2020
 
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In response to the current climate, which has created much uncertainty for everyone, Union JACK Radio has created a new comedy show #StandUpToCorona that will provide an opportunity for up-and-coming and established comedians to have their material broadcast to the nation, providing lighthearted entertainment at a time when the public needs it most.
Comedians, like many of those working within the entertainment industry, have seen gigs, live events and campaigns cancelled as a result of Coronavirus, so Union JACK Radio – which has always had British comedy at the very heart of its offering – has created #StandUpToCorona to help increase their exposure, while also making the nation laugh.
Launching at 7pm on Monday 23 March and broadcasting from 7-7.30pm every Monday, Wednesday and Friday, #StandUpToCorona will feature comedians including Mark Dolan, Jarred Christmas, Isa Bonachera, Sam Lake, Katie Pritchard and Steve N Allen, with many more names set to be announced. 
Tags: UK
 
 
 
 
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: 'Support Our NHS'

Agency:
Client:
Date: March 2020
The Sun has launched a 'Support our NHS campaign'. 
Its aim is to provide not only information and advice, but also a sense of 'Sun community' for people who are feeling lonely, whether because they're in isolation, or working in deeply challenging circumstances on the NHS front line. 
Older readers can contribute to the effort from their homes - and readers who work in the NHS will get a boost. 
 
Credits:
 
Tags: UK
 
 
 
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