Accenture Interactive boss Brian Whipple was the headline speaker on day two as The Drum's Digital Transformation Festival continued.
The head of the consultancy juggernaut sat down for an exclusive fireside chat in New York, in which he looked back on a decade of digital transformation, discussed the marketing industry's adoption of technology and set out the thinking behind his recent guest edit of The Drum magazine. Catch up now if you missed it.
Other day two streaming highlights included:
Along with the streaming sessions, thedrum.com is continuing to play host to an array of new editorial content. Today’s features included a deep dive on how the Plastic Bank is battling poverty with blockchain, an interview with SAP’s CMO on rewriting marketing strategy in a pandemic, and a look at the new skills marketers need to develop with input from Snap and IBM chiefs.