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Sunday 8 March is International Women’s Day. As an annual focal point in the continuing global movement for women’s rights, it celebrates the social, economic, cultural and political achievements of women, as well as the ongoing need for gender equality.

Though not attributed to any particular group, it is a day marked internationally by governments, organisations, charities, corporations and brands alike.

This year’s theme is #EachforEqual, which champions the idea that an equal world is an enabled world. So how are brands helping to forge a gender-equal world, celebrate women’s achievements, raise awareness against bias and take action for equality?

Take a look at the campaigns below and vote for the ones you think hit the mark.

: 'Behind the Mac (International Women's Day)'

Agency:
Client:
Date: March 2020
International Women’s Day is Sunday (8 March), and Apple is extending its ‘Behind the Mac’ series of short films to highlight women who are making a difference in the world today, and using a Mac to get there.
As Beyoncé’s ***Flawless, featuring the words of Chimamanda Ngozi Adichie, plays, black and white images of powerful and influential women are seen, from musicians and filmmakers to authors and activists, to chief executives and company founders. 
It starts with a photo of Malala Yousafzai, the youngest Nobel laureate and a champion of girls’ education. The spot then posts photos of Ava Duvernay, Marie Kondo, Greta Gerwig, Diane von Furstenberg, Lady Gaga, Gloria Steinem, Megan Rapinoe and Shannon Boxx, Olivia Wilde, Alicia Keys, Elizabeth Banks, Tarana Burke, Lilly Singh, Audrey Gelman, Victoria Monet, DJ Switch and Black Mamba. 
Each photo shows the women bringing their ideas to life from behind their own Macs, some in work mode, others at home with family, some lounging on couches and beds.
The campaign will be amplified in social content, with localized versions of the film featuring additional talent such as Parasite producer, Kwak Sin Ae, former Vogue Russia editor Aliona Doletskaya and sustainable fashion pioneer, Huang Ningning. 
Credits:
 
Tags: United States
 
 
Malala Yousafzai
 
 
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: 'I Keep it 100'

Agency:
Client:
Date: March 2020
Betches' 'I Keep It 100' is a voter registration initiative for the upcoming election and also doubles as a celebration of the 100th anniversary of women's suffrage.
It is timed ahead of International Women's Day. Ongoing efforts will include a live voter registration status website; live voter registration features on social media; the release of merchandise (a portion of the proceeds will be donated to ACLU and UN Women); strategic partnerships with notable personalities, celebrities and influencers, among others; and an art installation and social media campaign.
Credits:
 
Tags: United States
 
 
 
 
 
 
 
 
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: 'Imagine What You Can Do With More'

Agency:
Client:
Date: March 2020
Orangetheory Fitness announced its latest effort, inspiring women around the globe to keep pushing for more.
The spot highlights the fact that International Women’s Day 2020 falls on the same day as daylight saving time, effectively making it the shortest day of the year. International Women’s Day is meant to celebrate, inspire and empower women, but this year it also is asking them to do more with less, something women have had to do consistently throughout history. With the spot, Orangetheory Fitness is hoping to ignite the fire that lives in all women that pushes them to achieve, succeed and strive for more despite being given less.
Featuring various female Orangetheory Fitness members and Orangetheory Fitness Founder Ellen Latham, the spot was produced by an all-female crew, directed by Madeline Kelly, executive-produced by Kathryn Berk at Curfew, and had Zoë Yi as director of photography.
In tandem with the ad’s release, Orangetheory Fitness is announcing a percent-of-profit donation in March to be made to the Global Fund for Women, the nonprofit organization raising funds to support the tireless and courageous efforts of women’s groups working every day to aid and empower women.
The spot was created by Orangetheory Fitness’ longtime creative agency of record, Tombras, and guided by Tombras’ chief creative officer, Jeff Benjamin.
Credits:
 
 
 
 
 
 
 
 
Tombras
Orangetheory
Tags: United States
 
 
 
 
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: '#HerSheGallery'

Agency:
Client:
Date: March 2020
You probably haven't noticed until now, but the brand Hershey's has Her and She in its name. That was the starting point, in partnership with BETC São Paulo, to promote and value female talent. The campaign, called #HerSheGallery, transforms the milk chocolate package, brand's most traditional, into a space to expose the work of musicians, illustrators, poets, photographers, florists and many other brilliant women, during the month of International Women's Day.
For the physical packaging, six artists were brought to the light, having their work stamped on the wrapper: Ana Flávia (@affnana) and Alessandra Lemos (@loleland), both illustrators. Luiza Mussnich (@luizamussnich) and Camila Lordelo (@euliricas), writer and poet respectively. As for music, Yzalú (@yzalu) and Bruna Mendez (@brunamendez), have their photos accompanied by a QR code linked to their current singles. Yzalú (@yzalu) is also the voice behind the film promoting the campaign.
In order to potentialize the talent showcase, the brand will publish the work on its social networks and digital channels. The intention of sharing the artists with the audience also extends to the final target: other female talent will be able to post their work using the hashtags #HerShe and #HerSheGallery and have the brand sharing their artistry on its channels.
The recognition of women's work is already part of the brand's culture: 52% of Hershey's leadership is female, including Michele Buck, global chief executive.
Credits:
 
 
 
 
 
 
 
Agency BETC/Havas
Client: Hershey's
CCO: Erh Ray
Executive Creative Director: Andrea Siqueira
Creative Director: Andrea Siqueira, Gabriel Sotero e Murilo Melo
Creative Team: André Batista, Diego Canhisares, Fernanda Peka, James Döring, Milena Cabral, Rodrigo Casanovas.
Account: Fernanda Modena, Izabel Petegrosso e Renan Santos
Media: Carlinha Gagliardi, Carlos Jordão, Julia Camargo e Dorilangio Souza
Strategy: Agatha Kim, Renato Duo, Mirella Nascimento, Milena Nakata, Isabela Cury e Jessica Scaraficci
Producer: Anna Luisa Ferraz, Andrea Carmassi e Priscyla Farina
Artist Ana Flávia, Bruna Mendez, Camila Lordelo, Lole, Luiza Mussnich e Yzalú 
Voice of the film: Yzalú, cantora participante do projeto
Photographer: Genga Estúdio
3D Producer: Origolab
Editing: Tiago Hasegawa
Sound Production Company: Jamute
Account: Kiki Eisenbraun e Sabrina Geraissate
Coordinator: Juliana Zuppo e Cassia Garcia
Sound Design: Fernanda Galetti
Advertiser: Marcel Sacco, Emerson Cação, Rodrigo Campos, Larissa Schreiner e Ana Fontes
Tags: Brazil
 
 
 
 
 
 
 
 
 
 
 
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: 'Fit for a Queen'

Agency:
Client:
Date: March 2020
Coolhaus wants people to start International Women's Day off right with a rich, bold cup of coffee-flavored ice cream. The women-founded and -led premium ice cream brand teamed up with Allegro Coffee to create the new Queens' Coffee pint.
Coolhaus handpicked Allegro's Three Queens Blend because the coffee beans are fully sourced and produced by women in East Africa. Allegro's efforts to promote gender equality and work towards a brighter future for young women all over the world perfectly aligns with the Coolhaus mission.
Coolhaus will be sending pints of Queens' Coffee to a number of brave, creative and inspiring women as a rich and creamy thank you for all of their hard work. The ice cream brand is also reaching out to one very well-known "Queen" – or Duchess, perhaps – to champion women being bold on both sides of the pond.
Coolhaus Queens' Coffee will be available at Whole Foods Market nationwide. Coolhaus will also be making a donation to the Myna Mahila Foundation in support of International Women's Day.
Credits:
 
 
 
 
 
Coolhaus
Allegro Coffee
Tags: United States
 
 
 
 
 
 
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