Luxury bed manufacturer Harrison Spinks has selected digital agency Finn to support its brand advertising and new product launches, as well as reinforce the company’s position as leaders in luxury sustainable innovation.
Finn will help to develop the brands’ positioning across its existing portfolio of sustainable luxury mattresses which are all made from 100% foam and FR chemical free to support a healthy and environmentally friendly night’s sleep.
Following a competitive pitch between McCann Leeds, Ilk and Ponderosa, Finn has been appointed to realise the brand’s mission of ‘Changing the way the world sleeps.'
Esme Westmoreland, head of marketing at Harrison Spinks, says: “Finn’s response went above and beyond our expectations to understand our market and how our Harrison Spinks can best serve the future needs of our customers. Their team were easy to work with, open and collaborative throughout the process and we’re looking forward to working with them moving forward.”
Finn has also been tasked with evolving Harrison Spinks’ master brand concept at a pivotal time for the brand's evolution.
Chris Weston, Finn’s creative director, says: “Harrison Spinks’ compelling story of innovation and heritage was a fascinating story to tell through the creative. It’s a luxury British brand that takes great pride in its craftmanship whilst also being passionate about sustainability and the environment.
“The new creative direction allows us to develop the brands sustainable proposition to the next level, helping the business achieve its overall objectives and commercial goals. At Finn our mantra is to Make it Matter. When brands matter to consumers they enjoy sustained and profitable growth. This brief is the definition of that opportunity.”