The Big Won, the annual index of advertising's most awarded campaigns, companies and creators, is being rebranded as the World Creative Rankings in changes that will make it the definitive guide to creative excellence.
Scheduled to be published by The Drum in mid-March, the first instalment of the all-new World Creative Rankings will contain more data and analysis than ever before on advertising and marketing’s elite performers and their standout work of the last calendar year.
A digital report will include 200-strong tables on the industry’s most awarded agencies, clients, campaigns and individuals, while holding companies, networks and countries will also be ranked.
On the people front, the best-performing chief creative officers, executive creative directors, creative directors, art directors and copywriters will all be revealed.
In addition to this comprehensive data, the World Creative Rankings will also be crammed with creative inspiration in the form of case studies explaining how the world’s best campaigns were made, in-depth analysis on creative trends and exclusive interviews with major marketers.
Cameron Clarke, editor of the World Creative Rankings, said: “Although we’re phasing out The Big Won name in favour of one that better expresses this project today, this really is the big one in terms of the wealth of data and insight we’re providing.
“The World Creative Rankings will offer readers immediate access to more information than ever before about how they, their companies and their campaigns have performed relative to the competition.”
The always hotly anticipated Big Won was founded by ex-Google creative lead Patrick Collister in 2003 and acquired by The Drum in 2017.
It is compiled by aggregating and analysing the results of around 20 international advertising and marketing awards shows including D&AD, Cannes Lions and the Clios.