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Comcast has opened a new front in an ever-expanding streaming war with the acquisition of MySpace owned Xumo, a little-known streaming service, for an undisclosed sum.

The service will enable the telecommunications provider to do battle in both live and on-demand programming offered in paid and ad-supported flavours, bringing an instant audience of 5 million. 

This will furnish Comcast with a readymade springboard to corner a slice of the burgeoning sector, with Xumo offering over 180 channels of free content such as USA Today News, the Titanic Channel and Sports Illustrated which are available on LG smart TVs.

In a statement Comcast wrote: “The talented team at Xumo has created a successful, growing, and best-in-class set of streaming capabilities. We are excited for this team to join Comcast and look forward to supporting them as they continue to innovate and develop their offerings.

“Xumo will continue to operate as an independent business inside of Comcast Cable.“

California-based Xumo was founded in 2011 by MySpace parent Viant, later taken over by Meredith as part of a broader 2018 acquisition of Time.