If the sight of someone licking their saucy fingers after a meal sets you over the edge then you may want to skip KFC's latest ad, which celebrates the deeply satisfying post-KFC finger lick.
The Kentucky fried chicken connoisseurs have unveiled a spot from longtime agency Mother, designed to help the UK remember just how 'Finger Lickin' Good' its food is.
Putting the famous slogan back at the heart of its creative, KFC's latest TV push sees Chopin’s Nocturne op. 9 No.2 reworked, featuring a montage of diners licking some variation of 11 herbs and spices off their digits. The classical melody is punctuated by one final slurp on an index finger.
A content series of finger lickin’ etiquette is to follow online. OOH executions will also spring up around the UK.
The fast-food chain's marketing manager for UK and Ireland said: “KFC is truly finger lickin’ good, and this campaign will re-ignite the meaning back into the phrase we all know and grew up with.”
The return the strapline follows on from the brand's foray into veganism in January.
KFC's innovation team spent around 18 months creating meat and dairy-free special, cumulating in the launch of the Original Recipe Vegan Burger, which proudly professes to contain ’11 herbs and spices, zero chicken’.
In the past 12 months, KFC's strategy from Mother has focused on touting the chicken chain's unique flavour and heritage a series of irreverent spots — including one showing Colonel Sanders taking on the UK's string of imitation chicken spots.