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Hello Super Bowl junkies,

I’m Jeanine Poggi, Ad Age’s senior editor, kicking-off our countdown to Super Bowl LIV. In the weeks leading up to the game, which will air on Fox on Feb. 2, Ad Age will bring you breaking news, analysis and first looks at the high-stakes, Big-Game commercials—all in our Super Bowl Alerts newsletter. Sign up right here to get them in your email.

Join Ad Age on Jan. 28 as we bring together some of the top brands, agencies and creatives, including Hyundai, Sabra hummus, Pop-Tarts and WeatherTech, as well as a fireside with Madonna Badger, to discuss diversity in Super Bowl advertising, the role of humor in Big-Game commercials and what it takes to pull off a spot on TV's biggest stage.