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Singapore’s Energy Market Authority (EMA) is on a drive to explain its work to Singaporeans and how it matters to them.

The campaign, called Life 24/7 and created by Tribal Worldwide, also wants to educate the public on how they can do their part to be energy efficient.

The EMA is in charge of overseeing power generation and delivery to households and businesses across Singapore.

It claims Singapore is the country that has one of the most reliable electricity grids in the world as in 2018, the average disruption time came in around 3 minutes per customer.

“Through this campaign, we hope to share more about what EMA does and that the public will find it interesting to think about how electricity powers their everyday lives,” said Juliana Chow, the director of EMA’s corporate communications department.

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