Instead of focusing on consumers' individual personas, marketers should look at the communities to which they belong.
Recent Posts
- Award Winning Stories: Why Now TV created a giant statue of Jeff Goldblum
- K-Pop collabs: how brands are buying into one of South Korea’s greatest export
- Industry: Snapchat’s first B2B marketing push is a timely, smart move
- From speed to quality: the new era of people-centered innovation
- ‘Let’s put it out in the world’: Why Code and Theory is creating its own thought leadership publication, Decode