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TikTok and over-the-top (OTT) platform Iflix has partnered to bring short-form viral videos from TikTok users around the world to all Iflix users.

On top of being able to access the OTT platform's original movies and series, Iflix users can now TikTok’s short-form content across a variety of categories including travel, comedy, pets, sports, and lifestyle.

TikTok, meanwhile, intends to increase awareness and exposure of its app’s offerings through their top video compilations featured on Iflix as a start, with a variety of different programs lined up for the rest of the year.

“With short-form content rising in demand, today’s partnership with Iflix couldn’t have come at a more opportune time as we look forward to serving millions of users with content that they desire and enjoy,” said Cheah Sheau Mei, user and content operations manager for Malaysia at TikTok.

“This increasing trend is a precursor for consumer consumption habits all over the world, and more and more companies are beginning to leverage this as part of their content strategy.”

“There’s no denying the popularity TikTok has on the user-generated content space, for both creators and consumers, especially amongst the coveted millennial and Gen Z demo,” added Mark Francis, Iflix’s chief content officer.

“With the addition of their curated short-form video collections in our Snacks library, Iflix affirms its commitment to delivering even more on-trend formats for the benefit of our users.”

TikTok's owner Bytedance previously denied reports that it has considered selling part or all of TikTok.